Commercial recommender

• US 20040073919A1
• Filed: 09/26/2002
• Published: 04/15/2004
• Est. Priority Date: 09/26/2002
• Status: Active Application

• Current Assignee: Koninklijke Philips N.V., Kooninklijke Philips Electronics N.V.
• Original Assignee: Koninklijke Philips N.V.
• Inventors: Gutta, Srinivas, Agnihotri, Lalitha
• Application Number:
  US10/255,842
• Publication Number:
  US 20040073919A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4665 involving classification methods, e.g. Decision trees
• CPC Class Codes: H04N 21/4668 for recommending content, e.g. movies
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

System and method for recommending commercials are disclosed. Commercials from video signals are identified and extracted. Transcript information about the identified commercials are learned and extracted. Each commercials are then classified into different categories according to their transcript information. User preferences to the commercials are determined. The commercials with the user preferences are then used to build or train a decision tree in order to select commercials to recommend to the user. The selected commercials are then recommended using a personal channel.

Claims

1. A method for recommending commercials to viewers, comprising:

detecting one or more commercial segments from video signals;

extracting descriptive information from the one or more commercial segments; and

selecting one or more commercials based on the descriptive information for recommendation.

2. The method of claim 1, further including:

providing a personal channel for displaying the selected commercials.

3. The method of claim 1, wherein the detecting includes:

receiving video signals;

extracting one or more identifying features in the video signals; and

identifying a video content based on the extracted features.

4. The method of claim 1, wherein the extracting includes:

analyzing transcript information associated with the commercial segment; and

identifying a type of the commercial segment.

5. The method of claim 4, wherein the extracting further includes:

storing the identified type and the commercial segment.

6. The method of claim 1, further including:

monitoring user'"'"'s preference to the one or more commercials.

7. The method of claim 1, wherein the selecting includes:

monitoring user'"'"'s viewing preferences;

classifying one or more commercial attributes;

building a decision tree having the commercial attributes according to the user'"'"'s viewing preferences; and

applying the decision tree to one or more commercials.

8. The method of claim 7, wherein the applying includes:

applying the decision tree to one or more commercials that are broadcasted.

9. The method of claim 7, wherein the applying includes:

applying the decision tree to one or more commercials that have been stored.

10. The method of claim 2, wherein the providing includes:

allowing a user to select a personal channel;

displaying a list of recommended commercials on the personal channel;

allowing the user to select a commercial from the list; and

allowing the user to view the selected commercial.

11. A system for recommending commercials, comprising:

a processor for controlling a commercial detector module for detecting one or more commercials;

a module for detecting one or more commercials from video signals;

a module for extracting descriptive information from the detected commercials;

a recommender module for selecting commercials to recommend to a user based on the descriptive information; and

a dynamic personal channel module for creating a dynamic channel for presenting selected commercials.

12. A program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform method steps of recommending commercials, comprising:

detecting one or more commercial segments from video signals;

extracting descriptive information from the commercial segment; and

selecting one or more commercials based on the descriptive information for recommendation.

13. The program storage device of claim 12, further including:

providing a personal channel for displaying the selected commercials.