System for sales optimization utilizing biometric customer recognition technique
First Claim
1. A sales optimization system comprising:
- a store database storing information about past shopping experiences and preferences of different customers;
a business rules engine connected to said store database;
a biometric database containing biometric data connected to said store database;
a customer identification engine connected to said biometric database; and
a biometric detection means detecting customer'"'"'s presence in the store, wherein said biometric detection means is connected to said biometric database through said customer identification engine and wherein said customer identification engine identifies said detected customers using data stored in said biometric database.
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Abstract
A system and method for sales optimization having a store database storing information about past shopping experiences and preferences of different customers, a business rules engine connected to the store database, a biometric database containing biometric data, a customer identification engine connected to the biometric database; and a biometric detector detecting customer'"'"'s presence in the store. The biometric detector is connected to the biometric database through the customer identification engine. The customer identification engine identifies detected customers using data stored in the biometric database. The system also includes at least one sales representative terminal connected to the business rules engine. When sales optimization tactic is determined, it is conveyed from the business rules engine to the sales representative terminal.
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Citations
11 Claims
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1. A sales optimization system comprising:
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a store database storing information about past shopping experiences and preferences of different customers;
a business rules engine connected to said store database;
a biometric database containing biometric data connected to said store database;
a customer identification engine connected to said biometric database; and
a biometric detection means detecting customer'"'"'s presence in the store, wherein said biometric detection means is connected to said biometric database through said customer identification engine and wherein said customer identification engine identifies said detected customers using data stored in said biometric database. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for sales optimization comprising the steps of:
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storing information about past shopping experiences and preferences of different customers in a store database;
storing customer biometric data in a biometric database;
detecting customer'"'"'s presence in the store by a biometric detection means;
identifying said customer using said customer biometric data stored in said biometric database;
determining sales optimizing tactic using said stored information about past shopping experiences and preferences of the identified customer and a predetermined set of business rules. - View Dependent Claims (8, 9, 10, 11)
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Specification