Method and system for providing network based target advertising and encapsulation
First Claim
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1. A method of online advertising comprising:
- Receiving at least one generic ad request for a generic advertiser;
Providing geo-target availability based on a number of requested impressions for the generic ad request and a web site designation for the generic ad request;
Receiving geographically targeted ad requests including target information from one or more child advertisers at an ad server node;
Determining a media buy output based on the received geographically targeted ad requests and the generic ad request.
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Abstract
A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. The system further comprises an ad selection node and a user identification node. A generic advertiser provides a generic ad request. Geo-target availability is provided based on a number of requested impressions for the generic ad request and a web site designation. Geographically targeted ad requests are received from one or more child advertisers. A media buy output is determined based on the received information.
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Citations
20 Claims
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1. A method of online advertising comprising:
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Receiving at least one generic ad request for a generic advertiser;
Providing geo-target availability based on a number of requested impressions for the generic ad request and a web site designation for the generic ad request;
Receiving geographically targeted ad requests including target information from one or more child advertisers at an ad server node;
Determining a media buy output based on the received geographically targeted ad requests and the generic ad request. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of operating an online target advertising system, the method comprising:
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Providing a generic ad run;
Providing availability information relating to the generic ad run;
Receiving target ad run input from an advertiser corresponding to the availability information at an ad server node, the target ad input including target information;
Determining a generic ad or target ad to be served based on the target information while the generic ad run is in effect. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14. A method of operating an online target advertising system, the method comprising:
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Providing a page specific invitation to advertise link on a web page associated with its identifying universal resource identifier (URI);
Receiving a request to advertise via the link at an ad server;
Displaying an advertisement in an advertisement space on successive web pages having the identified URI, based on the request. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification