Commercial replacement on personal digital recordings

• US 20040083484A1
• Filed: 10/28/2002
• Published: 04/29/2004
• Est. Priority Date: 10/28/2002
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: Annon Ryal, Kim
• Application Number:
  US10/282,270
• Publication Number:
  US 20040083484A1
• Time in Patent Office: Days
• US Class Current: 725/1
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/26291 for providing content or additional data updates, e.g. updating software modules, stored at the client deployment, distribution, installation, update of software G06F8/65; error detection or correction during software upgrading G06F11/1433; arrangements for updating broadcast information or broadcast-related information H04H60/25
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4586 Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally deployment, distribution, installation, update of software G06F8/65; error detection or correction of the data by redundancy during software upgrading G06F11/1433; arrangements for updating broadcast information or broadcast-related information H04H60/25
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 7/162 Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
• CPC Class Codes: H04N 7/17309 Transmission or handling of upstream communications

Abstract

A recording of a televised content stream that has been recorded by a digital recorder is periodically refreshed with updated commercials by pushing the updates down to the viewer'"'"'s device or pulling the updates from the source, so that when the viewer plays back the recording, he may view, if desired, commercials that are more timely than those that were originally recorded.

Claims

1. A system for updating recorded televised content, comprising:

at least one viewer recording device;

at least one display coupled to the recording device; and

at least one source of content communicating content to the recording device;

wherein after content is recorded, at least one original commercial in the content recorded by the recording device is replaced with at least one replacement commercial.

2. The system of claim 1, comprising billing an advertiser associated with the replacement commercial.

3. The system of claim 2, wherein the advertiser is billed for transmitting the replacement commercial to the recording device.

4. The system of claim 2, wherein the advertiser is billed only upon playing back the replacement commercial during play back of the content.

5. The system of claim 1, wherein the replacement commercial is requested from the source when a predetermined period has elapsed after recording the content.

6. The system of claim 1, wherein the replacement commercial is requested from the source upon receipt of a play back command from a viewer.

7. The system of claim 1, wherein the replacement commercial is pushed to the viewer recording device upon the initiative of the source, without a request therefor from the viewer recording device.

8. The system of claim 1, wherein the recording device is a digital recording device.

9. A method for providing recorded broadcast content to a viewer, comprising:

broadcasting the content from a source,

the content including at least one originally-recorded commercial;

recording the content at a viewer recording device,

the viewer recording device being associated with a viewer television;

replacing the originally-recorded commercial with at least one replacement commercial;

such that

upon receipt of a play back command, the recording device is caused to play back the content with replacement commercial for display thereof on the television.

10. The method of claim 9, wherein the replacement commercial occupies the same place in content as formerly occupied by the originally-recorded commercial.

11. The method of claim 9, wherein the recording device is a digital recording device.

12. The method of claim 9, comprising billing an advertiser associated with the replacement commercial.

13. The method of claim 12, wherein the advertiser is billed for transmitting the replacement commercial to the recording device.

14. The method of claim 12, wherein the advertiser is billed only upon playing back of the replacement commercial during play back of the content.

15. The method of claim 9, comprising requesting the replacement commercial from the source when a predetermined period has elapsed after recording the content.

16. The method of claim 9, comprising requesting the replacement commercial from the source upon receipt of a play back command from a viewer.

17. The method of claim 9, comprising automatically transmitting the replacement commercial to the viewer recording device upon the initiative of the source, without a request therefor from the recording device.

18. A viewer entertainment system, comprising:

at least one television;

at least one digital recording device; and

at least one processor associated with the recording device, the recording device recording content including at least one original commercial from a broadcast content source, the processor replacing the original commercial with a replacement commercial.

19. The system of claim 18, wherein the recording device is incorporated in a set top box.

20. The system of claim 18, wherein the replacement commercial occupies the same place in content as formerly occupied by the originally-recorded commercial.

21. The system of claim 18, wherein the processor requests the replacement commercial from the source when a predetermined period has elapsed after recording the content.

22. The system of claim 18, wherein the processor requests the replacement commercial from the source upon receipt of a play back command from a viewer.

23. The system of claim 18, wherein the replacement commercial is automatically received by the processor without initiating a request therefor from the processor.

24. A system for providing recorded broadcast content to a viewer, comprising:

means for broadcasting the content,

the content including at least one originally-recorded commercial;

means for recording the content at a viewer entertainment system including a television; and

means for replacing the originally-recorded commercial with at least one replacement commercial, such that

upon receipt of a play back command, the entertainment system is caused to play back the content with replacement commercial for display thereof on the television.

25. The system of claim 24, wherein the replacement commercial occupies the same place in content as formerly occupied by the originally-recorded commercial.

26. The system of claim 24, comprising means for billing an advertiser associated with the replacement commercial.