Dynamic audience analysis for computer content
First Claim
1. In a computer network having one or more servers with server content that is accessible by plural client computers, a method of analyzing client computer use of server content, the method comprising:
- providing to plural client computers server content in combination with measurement code, the server content and measurement code together representing measured content;
upon loading of the measured content by each client computer, automatically executing the measurement code on the client computer to establish a network connection between the client computer and a measurement server;
measuring at the measurement server audience size for the measured content based on data passed by the measurement code through the network connection to the measurement server;
establishing at the measurement server a unique identifier for each client computer that loads the measured content and establishes a network connection to the measurement server, the unique identifier being stored by the measurement server and passed to the client computer through the network connection to identify the client computer as a measured client;
initiating a survey of users of selected measured clients, which are a subset of the measured clients, to obtain survey data about the users, and transmitting the survey data along with the unique identifier for the selected measured clients to the measurement server to be stored in a database; and
estimating composition of an audience for server content by correlating the survey data from the selected measured clients with an audience being measured.
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Accused Products
Abstract
An online audience measurement system provides analysis of the composition, size and behavior of an online audience. The invention can enable monitoring and analysis of audience characteristics and behavior for content displayed by a computer system. The invention allows the linking of audience profile information, such as demographic characteristics to audience behavior and content preferences. The invention allows the creation of a statistically accurate sample of virtually any computer content audience and can report on the attractiveness of various content offerings to specific audience groups over time, providing a dynamic view of the use of a content site.
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Citations
19 Claims
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1. In a computer network having one or more servers with server content that is accessible by plural client computers, a method of analyzing client computer use of server content, the method comprising:
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providing to plural client computers server content in combination with measurement code, the server content and measurement code together representing measured content;
upon loading of the measured content by each client computer, automatically executing the measurement code on the client computer to establish a network connection between the client computer and a measurement server;
measuring at the measurement server audience size for the measured content based on data passed by the measurement code through the network connection to the measurement server;
establishing at the measurement server a unique identifier for each client computer that loads the measured content and establishes a network connection to the measurement server, the unique identifier being stored by the measurement server and passed to the client computer through the network connection to identify the client computer as a measured client;
initiating a survey of users of selected measured clients, which are a subset of the measured clients, to obtain survey data about the users, and transmitting the survey data along with the unique identifier for the selected measured clients to the measurement server to be stored in a database; and
estimating composition of an audience for server content by correlating the survey data from the selected measured clients with an audience being measured. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. In a computer network having one or more servers with server content that is accessible by plural client computers, a method of analyzing client computer use of server content, the method comprising:
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providing to plural client computers server content in combination with measurement code, the server content and measurement code together representing measured content;
upon loading of the measured content by each client computer, automatically executing the measurement code on the client computer to establish a network connection between the client computer and a measurement server;
measuring at the measurement server audience size for the measured content based on data passed by the measurement code through the network connection to the measurement server;
storing at the measurement server a unique identifier for each client computer that loads the measured content and establishes a network connection to the measurement server;
delivering the unique identifier to each client computer that loads the measured content and establishes a network connection to the measurement server to identify the client computer as a measured client;
obtaining a survey of users of selected measured clients, which are a subset of the measured clients, to obtain survey data about the users; and
estimating composition of an audience for server content by correlating the survey data from the selected measured clients with an audience being measured. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. In computer readable media, software for analyzing client computer use of server content accessible by plural client computers from one or more servers, comprising:
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software for providing to plural client computers server content in combination with measurement code, the server content and measurement code together representing measured content;
software for automatically executing the measurement code on the client computer to establish a network connection between the client computer and a measurement server;
software for measuring at the measurement server audience size for the measured content based on data passed by the measurement code through the network connection to the measurement server;
software for establishing at the measurement server a unique identifier for each client computer that loads the measured content and establishes a network connection to the measurement server, the unique identifier being stored by the measurement server and passed to the client computer through the network connection to identify the client computer as a measured client;
software for initiating a survey of users of selected measured clients, which are a subset of the measured clients, to obtain survey data about the users, and transmitting the survey data along with the unique identifier for the selected measured clients to the measurement server to be stored in a database; and
software for estimating composition of an audience for server content by correlating the survey data from the selected measured clients with an audience being measured. - View Dependent Claims (18, 19)
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Specification