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Dynamic audience analysis for computer content

  • US 20040088212A1
  • Filed: 03/10/2003
  • Published: 05/06/2004
  • Est. Priority Date: 10/31/2002
  • Status: Abandoned Application
First Claim
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1. In a computer network having one or more servers with server content that is accessible by plural client computers, a method of analyzing client computer use of server content, the method comprising:

  • providing to plural client computers server content in combination with measurement code, the server content and measurement code together representing measured content;

    upon loading of the measured content by each client computer, automatically executing the measurement code on the client computer to establish a network connection between the client computer and a measurement server;

    measuring at the measurement server audience size for the measured content based on data passed by the measurement code through the network connection to the measurement server;

    establishing at the measurement server a unique identifier for each client computer that loads the measured content and establishes a network connection to the measurement server, the unique identifier being stored by the measurement server and passed to the client computer through the network connection to identify the client computer as a measured client;

    initiating a survey of users of selected measured clients, which are a subset of the measured clients, to obtain survey data about the users, and transmitting the survey data along with the unique identifier for the selected measured clients to the measurement server to be stored in a database; and

    estimating composition of an audience for server content by correlating the survey data from the selected measured clients with an audience being measured.

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