Technique for customizing electronic commerce user
First Claim
1. A method for selecting an electronic commerce interface, comprising:
- receiving, by an electronic commerce service provider, a first consumer request for a first electronic commerce service of a plurality of electronic commerce services provided by the electronic commerce service provider, the first consumer request received from a first of a plurality of entities on whose behalf the electronic commerce service provider provides one or more of the plurality of electronic commerce services, the received first consumer request including a consumer identifier and a first entity identifier associated with the first entity;
identifying the first entity based upon the received first entity identifier;
selecting a first of a plurality of electronic commerce interfaces based upon the identity of the first entity and the first electronic commerce service, each of the plurality of electronic commerce interfaces being associated with a respective one of the plurality of entities;
receiving, by the electronic commerce service provider, a second consumer request for a second of the plurality of electronic commerce services, the second request received from a second of the plurality of entities and including the consumer identifier and a second entity identifier associated with a second of the plurality of entities;
identifying the second entity based upon the received second entity identifier; and
selecting a second of the plurality of electronic commerce interfaces based upon the identity of the second entity and the second electronic commerce service.
1 Assignment
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Accused Products
Abstract
A technique for tailoring electronic commerce user interfaces for a consumer dependent upon from which of multiple electronic commerce sites the consumer requests access to an electronic commerce service is provided. A first consumer request for an electronic commerce service is received by an electronic commerce service provider from a first site. This first request includes both a consumer identifier and a site identifier. The identity of a first entity on whose behalf the electronic commerce service is provided by the service provider is determined based upon the site identifier. A first unique user interface is then selected dependent upon the site from which the first request is received. A second consumer request is received for the service from a second site. This second request includes the same consumer identifier and a different site identifier. The identity of a second entity on whose behalf the service provider provides the electronic commerce service is determined based upon the site identifier. A second unique user interface is then selected based upon the second site.
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Citations
20 Claims
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1. A method for selecting an electronic commerce interface, comprising:
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receiving, by an electronic commerce service provider, a first consumer request for a first electronic commerce service of a plurality of electronic commerce services provided by the electronic commerce service provider, the first consumer request received from a first of a plurality of entities on whose behalf the electronic commerce service provider provides one or more of the plurality of electronic commerce services, the received first consumer request including a consumer identifier and a first entity identifier associated with the first entity;
identifying the first entity based upon the received first entity identifier;
selecting a first of a plurality of electronic commerce interfaces based upon the identity of the first entity and the first electronic commerce service, each of the plurality of electronic commerce interfaces being associated with a respective one of the plurality of entities;
receiving, by the electronic commerce service provider, a second consumer request for a second of the plurality of electronic commerce services, the second request received from a second of the plurality of entities and including the consumer identifier and a second entity identifier associated with a second of the plurality of entities;
identifying the second entity based upon the received second entity identifier; and
selecting a second of the plurality of electronic commerce interfaces based upon the identity of the second entity and the second electronic commerce service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for selecting an electronic commerce interface, comprising:
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an electronic commerce service provider communications interface configured to receive a first consumer request for a first electronic commerce service of a plurality of electronic commerce services, the first consumer request received from a first of a plurality of entities on whose behalf the electronic commerce service provider provides one or more of the plurality of electronic commerce services, the received first consumer request including a consumer identifier and a first entity identifier associated with the first entity, and to receive a second consumer request for a second of the plurality of electronic commerce services, the second consumer request received from a second of the plurality of entities and including the consumer identifier and a second entity identifier associated with the second entity; and
an electronic commerce service provider processor configured to identify the first entity based upon the received first entity identifier, to select a first of a plurality of electronic commerce interfaces based upon the identity of the first entity and the first electronic commerce service, each of the plurality of electronic commerce interfaces being associated with a respective one of the plurality of entities, to identify the second entity based upon the received second entity identifier, and to select a second of the plurality of electronic commerce interfaces based upon the identity of the second entity and the second electronic commerce service;
wherein the consumer identifier identifies the consumer as being an enrolled customer of the electronic commerce service provider; and
wherein any of the plurality of electronic commerce services provided on behalf of the plurality of entities are provided to only enrolled customers of the electronic commerce service provider; and
the first electronic commerce service is one of the same as the second electronic commerce service and different than the second electronic commerce service. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification