Methods and systems for hair coloring and highlighting

• US 20040089316A1
• Filed: 03/11/2003
• Published: 05/13/2004
• Est. Priority Date: 11/07/2002
• Status: Abandoned Application

• Current Assignee: L'Oreal SA
• Original Assignee: L'Oreal SA
• Inventors: David, Michael, Bone, Eric, Slattery, Patricia, Gendel, Paula, Martell, Janice, Youssef, Julia, Hamilton, Carol, Roher, Kathy
• Application Number:
  US10/385,302
• Publication Number:
  US 20040089316A1
• Time in Patent Office: Days
• US Class Current: 132/208
• CPC Class Codes: A45D 19/00 Devices for washing the hair or the scalp; Similar devices for colouring the hair
• CPC Class Codes: A45D 19/0066 Coloring or bleaching
• CPC Class Codes: A45D 2200/25 Kits
• CPC Class Codes: A61K 8/02 characterised by special physical form
• CPC Class Codes: A61Q 5/10 Preparations for permanently dyeing the hair
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Various methods, systems and structures relating to hair treatment are disclosed. They include a kit made up of a hair dye and a hair highlight. The kit may contain instructions to apply the highlight while the hair remains moist. A bristled applicator may be included in the kit for use in applying highlight to the hair. Corresponding methods of use and marketing are also disclosed.

Claims

1. A hair care kit, comprising:

at least one dye compartment comprising a hair dye material;

at least one highlight compartment comprising a hair highlight material; and

instructions for applying to hair at least some of the hair dye material of said at least one dye compartment and at least some of the hair highlight material of said at least one highlight compartment so as to achieve multi-tonal highlighting of the hair.

2. The method of claim 1, wherein the hair highlight material comprises a bleaching agent.

3. The hair care kit of claim 2, further comprising an applicator comprising bristles radially extending from an applicator core, wherein the instructions further comprise directions to use the applicator in a manner that causes bleach to be applied to the radially extending bristles, and thereafter to contact at least portions of the hair with the bristles.

4. The hair care kit of claim 2, wherein the instructions further comprise directions for applying the hair bleach subsequent to applying the dye material.

5. The hair care kit of claim 4, wherein the instructions further comprise directions for rinsing the hair after applying the dye material, and applying the bleach to the hair while the hair remains moist from rinsing.

6. The hair care kit of claim 4, wherein the instructions further comprise directions for rinsing the hair after applying the dye material, towel drying the hair after rinsing, and applying the bleach to the hair after towel drying.

7. The hair care kit of claim 3, wherein the instructions further comprise directions for applying the bleach to the hair while the hair remains moist.

8. The hair care kit of claim 1, further comprising at least one rinse compartment containing a rinse, said at least one rinse compartment differing from the at least one dye compartment and the at least one highlight compartment.

9. The hair care kit of claim 8, further comprising at least two rinse compartments.

10. The hair care product of claim 9, wherein contents of at least one of the rinse compartments contains a hair conditioner.

11. The hair care product of claim 10, wherein more than one rinse compartment contains a hair conditioner.

12. The hair care kit of claim 1, further comprising at least one rinse compartment containing a hair rinse, and an applicator having radially extending bristles.

13. The hair care kit of claim 12, wherein more than one of the rinse compartments contain a hair rinse, wherein the highlight is a hair bleach, and wherein the hair bleach is provided in powder form.

14. The hair care kit of claim 1, further comprising at least one rinse compartment containing a hair rinse, and wherein the instructions further comprise directions for rinsing the hair between dyeing and highlighting.

15. The hair care kit of claim 1, further comprising at least two trays, one of the trays for holding at least some dyeing materials and the other tray for holding at least some highlighting materials.

16. The hair care kit of claim 15, wherein said two trays are configured to nest within each other.

17. The hair care kit of claim 1, wherein said dye compartment and said highlight compartment are labeled in a manner identifying for a user an order of intended use.

18. The hair care kit of claim 1, wherein the instructions further comprise directions to use the applicator in a manner that causes highlight to be applied to the radially extending bristles, and thereafter to contact at least portions of the hair with the bristles.

19. The hair care kit of claim 1, wherein the instructions further comprise directions for rinsing the hair after applying the dye material, and applying the highlight material to the hair while the hair remains moist from rinsing.

20. The hair care kit of claim 1, wherein the instructions further comprise directions for rinsing the hair after applying the dye material, towel drying the hair after rinsing, and applying the highlight material to the hair after towel drying.

21. The hair care kit of claim 1, wherein at least one of the trays includes a reservoir therein, and wherein the instructions direct a user to deposit at least one of the dye material and the highlighting material into the reservoir.

22. The hair care kit of claim 21, wherein the reservoir is a depression in one of the trays.

23. The hair care kit of claim 1, wherein the instructions further comprise instructions for completing the applying of at least some of the dye material of the at least one dye compartment and at least some of the highlight material of the at least one highlighting compartment to the hair so as to achieve the multi-tonal highlighting effects in under about 1 hour.

24. A method of treating keratinous fibers comprising:

applying a dye material to the keratinous fibers under conditions sufficient to dye said keratinous fibers;

rinsing the dye material from the keratinous fibers; and

applying a highlight material to at least some of the keratinous fibers while the keratinous fibers remain moist from the rinsing, to thereby effect multi-tonal highlighting of said keratinous fibers.

25. The method of claim 24, wherein applying a highlight material includes applying a bleach.

26. The method of claim 25, wherein applying the bleach is performed in a manner so that the moisture in the keratinous fibers at least partially impedes an effect of the bleach, thereby minimizing damage to the keratinous fibers as the result of successive steps of dyeing and bleaching.

27. The method of claim 24, wherein the keratinous fibers include hair.

28. The method of claim 24, further comprising towel drying the keratinous fibers after the rinsing of the dye from the keratinous fibers.

29. The method of claim 24, wherein applying the highlighting material includes the use of an applicator having bristles radiating from a central core.

30. The method of claim 24, wherein the applying of the dye to the keratinous fibers comprises applying simultaneously or sequentially the dye material and an oxidative agent for oxidising the dye.

31. A method of treating keratinous fibers comprising:

applying a dye material to the keratinous fibers;

rinsing the dye material from the keratinous fibers;

applying bleach to the keratinous fibers using an applicator having a portion comprising a core and radially extending bristles, the applying occurring while the keratinous fibers remain moist from the rinsing.

32. The method of claim 31, wherein the keratinous fibers comprise hair.

33. The method of claim 31, wherein the core is substantially straight.

34. The method of claim 31, wherein a combined surface area of the bristles is capable of holding an amount of bleach sufficient so that regardless of hair length a user can coat a hair strand from a location near hair roots to a location near hair ends without having to load the applicator with bleach more than once.

35. The method of claim 31, wherein the bristles of the applicator are capable of holding greater than about 1.2 grams of a highlight material mixture.

36. The method of claim 35, wherein the highlighting material mixture comprises

an illuminating crè

me developer comprising water, hydrogen peroxide, cetearyl alcohol, trideceth-2-carboxamide mea, ceteareth-30, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate [D0000/0], and

a micro-fine illuminating powder containing potassium persulfate, sodium silicate;

sodium persulfate;

scrylates/c10-30 alkyl acrylate cross polymer, urea, kaolin, magnesium stearate, ammonium chloride, diethylhexyl sodium sulfosuccinate, vp/va copolymer, polydecene, sodium metasilicate, magnesium peroxide edta, titanium dioxide, cyamopsis tetragonoloba (guar) gum, sodium carboxymethyl starch, sodium benzoate [D0000/0].

37. The method of claim 35, wherein the bristles of the applicator are capable of holding from about 1.2 grams to about 3 grams of the highlight material mixture.

38. The method of claim 31, further comprising disposing of the applicator after applying the bleach.

39. The method of claim 31, wherein a smallest cylindrical envelope bounding the bristles of the portion of the applicator defines a volume greater than approximately 1500 mm³.

40. The method of claim 39, wherein the cylindrical envelope defines a volume ranging from about 3000 mm³ to about 6000 mm³.

41. The method of claim 39, wherein the smallest cylindrical envelope defines a volume ranging from about 4300 mm³ to about 5500 mm³.

42. A method of treating keratinous fibers comprising:

applying a dye material to the keratinous fibers;

rinsing the dye material from the keratinous fibers;

applying highlight material to the keratinous fibers using an applicator having a portion comprising a core and radially extending bristles, the applying occurring while the keratinous fibers remain moist from the rinsing.

43. The method of claim 42, wherein the bristles of the applicator are capable of holding greater than about 1.2 grams of a highlight material mixture.

44. The method of claim 43, wherein the highlighting material mixture comprises

an illuminating crè

me developer comprising water, hydrogen peroxide, cetearyl alcohol, trideceth-2-carboxamide mea, ceteareth-30, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate [D0000/0], and

a micro-fine illuminating powder containing potassium persulfate, sodium silicate;

sodium persulfate;

scrylates/c10-30 alkyl acrylate cross polymer, urea, kaolin, magnesium stearate, ammonium chloride, diethylhexyl sodium sulfosuccinate, vp/va copolymer, polydecene, sodium metasilicate, magnesium peroxide edta, titanium dioxide, cyamopsis tetragonoloba (guar) gum, sodium carboxymethyl starch, sodium benzoate [D0000/0].

45. The method of claim 43, wherein the bristles of the applicator are capable of holding from about 1.2 grams to about 3 grams of the highlight material mixture.

46. The method of claim 42, wherein a smallest cylindrical envelope bounding the bristles of the portion of the applicator defines a volume greater than approximately 1500 mm³.

47. The method of claim 46, wherein the smallest cylindrical envelope defines a volume ranging from about 3000 mm³ to about 6000 mm³.

48. The method of claim 46, wherein the smallest cylindrical envelope defines a volume ranging from about 4300 mm³ to about 5500 mm³.

49. A method of marketing a treatment for keratinous fibers, the method comprising:

providing a dye material for the keratinous fibers and a bleach for the keratinous fibers;

associating the dye material and the bleach together;

providing instructions to a user to apply the dye material to the keratinous fibers, to rinse the dye material from the keratinous fibers, and to apply bleach to the keratinous fibers while the keratinous fibers remain moist from the rinsing, so that the moisture impedes an effect of the bleach; and

providing instructions to rinse the bleach from the keratinous fibers in a prescribed time-frame to minimize damage to the keratinous fibers from successive steps of dyeing and bleaching.

50. The method of claim 49, wherein the keratinous fibers comprise hair.

51. The method of claim 49, wherein the associating of the dye material and the bleach together includes packaging the dye material and the bleach together.

52. The method of claim 49, wherein the associating of the dye material and the bleach together includes at least one of referencing the bleach on a packaging associated with the dye material and referencing the dye material on a packaging associated with the bleach.

53. The method of claim 49, wherein associating the dye material and the bleach together includes packaging the dye material and the bleach together.

54. A method of treating keratinous fibers comprising:

applying a dye material to the keratinous fibers;

rinsing the dye material from the keratinous fibers;

applying a bleach to the keratinous fibers while the keratinous fibers remain moist from rinsing the dye material; and

rinsing the bleach from the keratinous fibers not longer than twenty minutes after applying the bleach.

55. The method of claim 54, wherein the rinsing of the bleach from the keratinous fibers comprises rinsing the bleach approximately fifteen minutes after applying the bleach.

56. The method of claim 54, wherein the keratinous fibers comprise hair.

57. A method of marketing a treatment for keratinous fibers, the method comprising:

providing a dye material for the keratinous fibers and a bleach for the keratinous fibers; and

providing instructions to users to apply the dye material to the keratinous fibers, to rinse the dye material from the keratinous fibers, to apply the bleach to the dyed keratinous fibers shortly after rinsing the dye material, and to remove the bleach from the keratinous fibers at a time period of no longer than 20 minutes after applying the bleach.

58. The method of claim 57, wherein the providing of the instructions includes providing instructions to remove the bleach from the keratinous fibers at approximately 15 minutes after applying the bleach.

59. The method of claim 57, wherein the keratinous fibers comprise hair.

60. An applicator configured to apply highlight material to hair, the applicator comprising:

an elongated handle;

a brush head having a series of bristles connected to the handle, the bristles being configured to hold sufficient highlight material, so that when the applicator bristles are loaded with highlight material, an entire hair strand may be coated without reloading the applicator with highlight material.

61. The applicator of claim 60, wherein the bristles are approximately one-half an inch in length at a widest location of the brush head.

62. The applicator of claim 61, wherein the bristles are between 0.3 inches and 3 inches at a widest location of the brush head.

63. A method of applying a hair treatment, the method comprising:

selecting a strand of hairs from the head of person undergoing application;

dipping a bristled portion of a brush in a reservoir of fluid to load the brush with fluid, the brush being configured to hold sufficient fluid to coat substantially the entire strand of the hair from a location proximate the roots of the hair to a location proximate the ends of the hair.

64. The method of claim 63, wherein the bristled portion is capable of holding greater than about 1.2 grams of a highlight material mixture.

65. The method of claim 64, wherein the highlighting material mixture comprises

an illuminating crè

me developer comprising water, hydrogen peroxide, cetearyl alcohol, trideceth-2-carboxamide mea, ceteareth-30, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate [D0000/0], and

a micro-fine illuminating powder containing potassium persulfate, sodium silicate;

sodium persulfate;

scrylates/c10-30 alkyl acrylate cross polymer, urea, kaolin, magnesium stearate, ammonium chloride, diethylhexyl sodium sulfosuccinate, vp/va copolymer, polydecene, sodium metasilicate, magnesium peroxide edta, titanium dioxide, cyamopsis tetragonoloba (guar) gum, sodium carboxymethyl starch, sodium benzoate [D0000/0].

66. The method of claim 64, wherein the bristle portion is capable of holding from about 1.2 grams to about 3 grams of the highlight material mixture.

67. The applicator of claim 63, wherein a smallest cylindrical envelope bounding the bristled portion defines a volume greater than approximately 1500 mm³.

68. The method of claim 67, wherein the smallest cylindrical envelope defines a volume ranging from about 3000 mm³ to about 6000 mm³.

69. The method of claim 67, wherein the smallest cylindrical envelope defines a volume ranging from about 4300 mm³ to about 5500 mm³.

70. A method of marketing a treatment process for keratinous fibers, the method comprising:

providing a consumer with a multi-step hair treatment kit, the kit including at least a dye material, a rinse, a bleach, an applicator, and directions for accessing electronically stored use instructions; and

providing in the electronically stored use instructions directions for using the kit to treat the hair.

71. The method of claim 70, wherein providing the electronically stored use instructions comprises providing the instructions via at least one of CD-ROM, magnetic storage medium, optical storage medium, flash memory, internet address, and a network address.

72. The method of claim 70, further comprising associating the electronically stored use instructions with the treatment process.

73. The method of claim 72, wherein the associating of the electronically stored use instructions comprises providing a website address on packaging associated with the hair treatment kit.

74. The method of claim 72, wherein the associating of the electronically stored use instructions comprises providing a CD-ROM within packaging associated with the hair treatment kit.

75. The method of claim 70, wherein the keratinous fibers include hair.

76. The method of claim 70, further comprising a timer for tracking progress of the treatment, the timer being configured to cue the consumer to end at least one step of the treatment process when a prescribed time limit is reached.

77. A method of marketing a treatment process for keratinous fibers, the method comprising:

providing the treatment process for the keratinous fibers to at least one host;

encouraging the at least one host to hold a gathering of consumers interested in the treatment process;

directing the host to teach gathered consumers to use the treatment process by demonstrating the process and having multiple said gathered consumers use the treatment process while at the gathering.

78. The method of claim 77, wherein encouraging includes providing the user with a financial incentive.

79. The method of claim 77, wherein encouraging includes providing the host with a product at reduced cost.

80. The method of claim 77, further comprising enabling the host to sell a treatment process product at the gathering.

81. The method of claim 77, wherein the host is encouraged to hold the gathering at the host'"'"'s residence.

82. A hair care kit comprising:

at least one dye compartment comprising a hair dye material,

at least one color developing compartment comprising an oxidative agent for oxidizing the dye material and developing dye on the hair,

at least one highlight compartment comprising a hair highlight material.

83. The hair care kit of claim 82, wherein the hair dye material is selected from oxidation bases, couplers, and direct dyes.

84. The hair care kit of claim 83, wherein the hair dye material comprises an oxidation base and the oxidation base is selected from para-phenylenediamines, bisphenylalkylenediamines, para-aminophenols, ortho-aminophenols and heterocyclic bases, and cosmetically acceptable salts of thereof.

85. The hair care kit of claim 83, wherein the hair dye material comprises a coupler and the coupler is selected from meta-phenylenediamines, meta-aminophenols, meta-diphenols, naphthalene couplers and heterocyclic couplers, and the cosmetically acceptable salts of thereof.

86. The hair care kit of claim 83, wherein the hair dye material comprises a direct dye and the direct dye is selected from nitro dyes of the benzene series, cationic direct dyes, azo direct dyes, and methine direct dyes.

87. The hair care kit of claim 82, wherein the oxidative agent is selected from peroxide enzymes and oxidase enzymes

88. The hair care kit of claim 87, wherein the oxidative agent is selected from peroxidases, oxidoreductases containing 2 electrons, and oxygenases containing 4 electrons.

89. The hair care kit of claim 88, wherein the oxidative agent is selected from uricases and laccases.

90. The hair care kit of claim 82, wherein the oxidative agent is hydrogen peroxide.

91. The hair care kit of claim 82, wherein the hair highlight material is selected from persalts.

92. The hair care kit of claim 91, wherein the hair highlight material comprises persulfate.

93. The hair care kit of claim 82, wherein the oxidative agent is further configured to be added to the hair light material to enhance the highlight power of the highlight material.

94. The hair care kit of claim 82, further comprising at least one highlight enhancing composition containing an oxidative agent chosen from hydrogen peroxide.

95. A hair care kit for a hair treatment process, the kit comprising:

at least one dye compartment comprising a hair dye material;

at least one highlight compartment comprising a hair highlight material; and

instructions for performing the hair treatment process, the instructions including instructions to apply to hair at least some of the hair dye material of said at least one dye compartment and at least some of the hair highlight material of said at least one highlight compartment,

wherein the instructions further comprise instructions for completing the hair treatment process in less than approximately 2 hours.

96. The hair care kit of claim 95, wherein the instructions for completing the hair treatment process include instructions for completing the process in less than approximately 1.5 hours.

97. The hair care kit of claim 96, wherein the instructions for completing the hair treatment process include instructions for completing the process in less than approximately 1 hour.

98. The hair care kit of claim 95, wherein the instructions for completing the hair treatment process include instructions for completing the process in about 1 hour.

99. A method for treating keratinous fibers, comprising:

applying a dye material to the keratinous fibers under conditions sufficient to dye the keratinous fibers; and

applying a highlight material to at least some of the keratinous fibers after applying the dye,

wherein the method comprises achieving multi-tonal highlighting of the keratinous fibers, and

wherein the method is completed in less than approximately 2 hours.

100. The method of claim 99, wherein the method is completed in less than approximately 1.5 hours.

101. The method of claim 100, wherein the method is completed in less than approximately 1 hour.

102. The method of claim 99, wherein the method is completed in about 1 hour.