System and method for delivering and managing advertisements
First Claim
1. An advertisement delivery/management system for delivering an advertisement according to priority on a viewer-by-viewer basis through a selected media, comprising:
- advertisement delivery means for delivering advertisements to each of viewers through said media;
delivery management means for managing said advertisements to be delivered from said advertisement delivery means to each of said viewers, according to priority; and
an advertisement database for storing respective digital advertisement data of said managed advertisements, wherein said delivery management means includes;
advertisement verification means for verifying the particularity of each of said managed advertisements; and
advertisement data change/update means for changing or updating said advertisement data stored in said advertisement database.
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Accused Products
Abstract
Disclose is an advertisement delivery/management system for delivering an advertisement according to priority on a viewer-by-viewer basis through a selected media, comprising advertisement delivery means for delivering advertisements to each of viewers, delivery management means for managing the advertisements to be delivered from the advertisement delivery means to each of the viewers, according to priority, and an advertisement database for storing respective digital advertisement data of the managed advertisements. The delivery management means includes advertisement verification means for verifying the particularity of each of the managed advertisements, and advertisement data change/update means for changing or updating the advertisement data stored in the advertisement database.
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Citations
21 Claims
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1. An advertisement delivery/management system for delivering an advertisement according to priority on a viewer-by-viewer basis through a selected media, comprising:
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advertisement delivery means for delivering advertisements to each of viewers through said media;
delivery management means for managing said advertisements to be delivered from said advertisement delivery means to each of said viewers, according to priority; and
an advertisement database for storing respective digital advertisement data of said managed advertisements, wherein said delivery management means includes;
advertisement verification means for verifying the particularity of each of said managed advertisements; and
advertisement data change/update means for changing or updating said advertisement data stored in said advertisement database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for delivering an advertisement according to priority on a viewer-by-viewer basis from advertisement delivery means through a selected media, comprising the steps of
delivering advertisements to each of viewers through said media; -
managing said advertisement to be delivered to each of said viewers, according to a given priority; and
storing respective digital advertisement data of said advertisements, wherein said managing step includes the steps of;
verifying the particularity of each of said managed advertisements; and
changing or updating said advertisement data stored in said advertisement database. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. An advertisement delivery/management system for delivering an advertisement according to priority on a client-by-client basis through a selected media, comprising:
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advertisement-delivery priority management means for determining a priority-determining coefficient of an advertisement for a specific client;
advertisement-authorization management means for determining an authorization coefficient of said advertisement for said specific client; and
advertisement delivery means for delivering said advertisement to said client through said media, said advertisement delivery means being operable to determine an advertisement delivery schedule in accordance with said priority-determining coefficient determined by said advertisement-delivery priority management means and said authorization coefficient determined by said advertisement-authorization management means, and to deliver said advertisement to said client through said media in accordance with said determined advertisement delivery schedule.
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20. A method for delivering an advertisement according to priority on a client-by-client basis through a selected media, comprising the steps of
determining a priority-determining coefficient of an advertisement for a specific client; -
determining an authorization coefficient of said advertisement for said specific client;
determining an advertisement delivery schedule in accordance with said determined priority-determining coefficient and said determined authorization coefficient; and
delivering said advertisement to said client through said media in accordance with said determined advertisement delivery schedule.
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21. An advertisement delivery/management system for delivering an advertisement according to priority on a client-by-client basis through a selected media comprising:
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advertisement-designation detect means for detecting whether an advertisement frame designates a specific advertisement;
designated-advertisement priority determination means for determining the priority of a designated advertisement when said designated-advertisement detect means detects one or more advertisement designations;
spot-advertisement priority determination means for determining the priority of a spot advertisement when said advertisement-designation detect means detects no advertisement designation in said advertisement frame; and
advertisement delivery means for delivering said advertisement to said client through said media in accordance with said authorization coefficient determined by said advertisement-authorization management means, and either one of the priorities determined by said designated-advertisement priority determination means and spot-advertisement priority determination means.
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Specification