Label orienting merchandising display device and bottle

• US 20040094493A1
• Filed: 11/18/2002
• Published: 05/20/2004
• Est. Priority Date: 11/18/2002
• Status: Active Grant

• Current Assignee: Display Industries LLC
• Original Assignee: Display Industries LLC
• Inventors: Higgins, Mark A.
• Granted Patent: US 6,766,911 B2
• Time in Patent Office: Days
• US Class Current: 211/59.2
• CPC Class Codes: A47F 7/285 Show stands having fixation means, e.g. hanging means, slidable fixations, frictional retaining means, theft prevention

Abstract

A display rack and bottle are provided with one defining a keyway and the other defining a key. When the key is in the keyway, the bottle label faces forward. Removing a bottle does not alter the relationship between the key and keyway ensuring that the bottle labels always face forward.

Claims

1. A merchandising system for displaying and orienting beverage bottles, comprising:

a plurality of beverage bottles, each of said bottles having a body, a shoulder atop said body, a neck, a protruding flange about said neck, and a head atop said neck, said body having product identification panel;

a cap attached to said head, said cap having a lower portion engaging said head and an upper portion with a protrusion extending above said head, said protrusion having parallel side faces and a front face, said front face being aligned vertically with said product identification panel;

a display rack having at least one channel member; and

means on said channel member for receiving said plurality of beverage bottles, holding said plurality of beverage bottles by said protruding flanges and dispensing said plurality of beverage bottles one at a time, said means including a longitudinally extending slot in said channel and first and second keyways along said slot, said first keyway having a larger lateral dimension than said slot so that a neck flange can be inserted and removed through said keyway but can not move laterally through said slot, said second keyway being adapted to receive said side faces of said protrusion of said cap so that said face of said protrusion and said product identification panel face forward in said channel.

2. A merchandising system for displaying and orienting beverage bottles, comprising:

a plurality of beverage bottles, each of said bottles having a body, a shoulder atop said body, a neck, said body having product identification panel;

a cap attached to said head, said cap having a lower portion engaging said head and an upper portion defining a keyway and a front face, said front face being aligned vertically with said product identification panel;

a display rack having at least one channel member defining a key for engaging said keyway and holding said plurality of beverage bottles by said cap and dispensing said plurality of beverage bottles one at a time, said keyway being adapted to receive said key so that said product identification panel faces forward on said display rack.

3. A merchandising system, as set forth in claim 2, wherein said key has a parallelepiped cross-section and said keyway has a parallelepiped opening.

4. A merchandising system, as set forth in claim 2, wherein said key has a circular cross-section and said keyway has a circular opening.