Method of and apparatus for designing advertisements by using digital media assets
First Claim
1. A method of designing an advertisement by using digital media assets stored in a database in a computer system, in which the computer system allows the selection, assembly or modification of the digital media assets into a proposed advertisement on instructions from a client computer sent over a wide area network;
- characterised in that the computer system also allows instructions from the client computer to initiate a delivery process for delivering pre-selected digital media assets to an entity responsible for producing a published advertisement.
1 Assignment
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Accused Products
Abstract
A central web server is provided which stores tens or hundreds of thousands of media assets (such as still photographs, video, logos, advertising text, etc.) in a database which can be accessed over the internet by any number of authorised persons, each with a computer using a standard web browser. The central web server is programmed to allow not only the creation of an advertisement on-line through the selection, assembly or modification of appropriate media assets, with a realistic on-screen simulation of how the published advertisement will look, but also the actual delivery of the media assets to for example, a magazine publisher or television station. By integrating the media asset delivery process into the on-line advertisement creation process, a fully integrated system is produced which greatly increases the efficiency of the management and production of advertising campaigns.
74 Citations
29 Claims
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1. A method of designing an advertisement by using digital media assets stored in a database in a computer system, in which the computer system allows the selection, assembly or modification of the digital media assets into a proposed advertisement on instructions from a client computer sent over a wide area network;
characterised in that the computer system also allows instructions from the client computer to initiate a delivery process for delivering pre-selected digital media assets to an entity responsible for producing a published advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 28, 29)
- 24. A computer system programmed to enable any of the preceding methods to be performed.
Specification