Lead distribution system
First Claim
Patent Images
1. A method of providing sales leads employing one or more servers comprising:
- (a) assigning a selected number of clicks to each of a plurality of sales entities each desirous of selling one or more assets, wherein a click corresponds to an occurrence of a potential buyer clicking on a hyperlink on a web page generated by a server and displayed on a display device, the hyperlink being associated with a characteristic of the assets, and associable with each sales entity;
(b) determining an order in which each sales entity is to be associated with the hyperlink;
(c) associating each sales entity with the hyperlink only for the number of clicks selected for that sales entity; and
(d) causing to be presented on the display device one of the sales entities to the potential buyers in accordance with the order determined in step (b) in response to clicks, and only for the number of clicks assigned to each sales entity, and causing a different one of the sales entities to be thereafter presented on the display device to the potential buyers in response to clicks in accordance with the order determined in step (b), wherein a sales lead is provided to the sales entity associated with the hyperlink when the potential buyer clicks on the hyperlink.
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Abstract
A method is disclosed for generating a sales referral over the Internet for the sale of an asset. A first and second salesperson is provided with an account that comprises a number of clicks and a first period during which the clicks will be delivered. A click comprises an assignment on a web site of linking information corresponding to a saleperson'"'"'s web site. A consumer who activates the click is transferred to a web site of the salesperson, and the click is debited from the salesperson'"'"'s account.
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Citations
34 Claims
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1. A method of providing sales leads employing one or more servers comprising:
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(a) assigning a selected number of clicks to each of a plurality of sales entities each desirous of selling one or more assets, wherein a click corresponds to an occurrence of a potential buyer clicking on a hyperlink on a web page generated by a server and displayed on a display device, the hyperlink being associated with a characteristic of the assets, and associable with each sales entity;
(b) determining an order in which each sales entity is to be associated with the hyperlink;
(c) associating each sales entity with the hyperlink only for the number of clicks selected for that sales entity; and
(d) causing to be presented on the display device one of the sales entities to the potential buyers in accordance with the order determined in step (b) in response to clicks, and only for the number of clicks assigned to each sales entity, and causing a different one of the sales entities to be thereafter presented on the display device to the potential buyers in response to clicks in accordance with the order determined in step (b), wherein a sales lead is provided to the sales entity associated with the hyperlink when the potential buyer clicks on the hyperlink. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of generating a sales lead over a communications network comprising:
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(a) generating a web page comprising a hyperlink associated with a characteristic of an asset using a web server;
(b) assigning each of a plurality of sales entities with a number of clicks, wherein a click corresponds to an occurrence of a potential buyer using an input device to click on the hyperlink, and wherein the number of clicks provided to each sales entity is determined according to a price paid by each sales entity, the hyperlink being associable with each sales entity;
(c) determining an order in which each sales entity is to be associated with the hyperlink;
(d) operating the server to associate one of the plurality of sales entities with the hyperlink according to step (c);
(e) transferring, upon the potential buyer clicking on the hyperlink, the potential buyer to a sales entity web site generated by a sales entity server, wherein a sales lead is provided to the sales entity associated with the hyperlink when the potential buyer clicks on the hyperlink;
(f) decrementing the number of clicks assigned to the sales entity associated with the hyperlink each time a potential buyer clicks on the hyperlink; and
(g) associating a different sales entity with the hyperlink, according to the order determined in step (c), - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A system for providing sales leads for the sale of one or more assets comprising:
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a web page accessible over a communications network;
a file comprising a selected number of clicks assigned to each of a plurality of sales entities, wherein a click corresponds to an occurrence of a potential buyer clicking on a hyperlink on the web page, the hyperlink associated with a characteristic of the assets and associable with each sales entity, and further comprising an order in which each sales entity is to be associated with the hyperlink;
a web server operably connected to the communications network, wherein the web server generates the web page, associates each sales entity with the hyperlink only for the number of clicks selected for that entity, causes to be displayed on a display device one of the sales entities according to the order and in response to the potential buyer clicking on the hyperlink, and only for the number of clicks assigned to each sales entity, and causes a different one of the sales entities to be thereafter presented on the display device in response to clicks and in accordance with the order, wherein a sales lead is provided to the sales entity associated with the hyperlink when the potential buyer clicks on the hyperlink. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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Specification