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Lead distribution system

  • US 20040103041A1
  • Filed: 11/27/2002
  • Published: 05/27/2004
  • Est. Priority Date: 11/27/2002
  • Status: Active Grant
First Claim
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1. A method of providing sales leads employing one or more servers comprising:

  • (a) assigning a selected number of clicks to each of a plurality of sales entities each desirous of selling one or more assets, wherein a click corresponds to an occurrence of a potential buyer clicking on a hyperlink on a web page generated by a server and displayed on a display device, the hyperlink being associated with a characteristic of the assets, and associable with each sales entity;

    (b) determining an order in which each sales entity is to be associated with the hyperlink;

    (c) associating each sales entity with the hyperlink only for the number of clicks selected for that sales entity; and

    (d) causing to be presented on the display device one of the sales entities to the potential buyers in accordance with the order determined in step (b) in response to clicks, and only for the number of clicks assigned to each sales entity, and causing a different one of the sales entities to be thereafter presented on the display device to the potential buyers in response to clicks in accordance with the order determined in step (b), wherein a sales lead is provided to the sales entity associated with the hyperlink when the potential buyer clicks on the hyperlink.

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