System and method of protecting and promoting digital content
First Claim
1. A digital recordation of content, comprising:
- a first session containing a work, said first session being provided in a first digital format;
a second session also containing said work, said second session being provided in a second digital format that is different than said first digital format; and
promotional means on said second session for directing a third party to an offer of limited access to said work.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method of marketing digital content such as audio and video works involves collecting recommendation information as to a specific digital work and a specific individual to which the digital work is being recommended. Preferably, this is accomplished by software that is provided in a second data session of a digital recordation of content, such as a CD or DVD, containing the digital work. The software gives the license holder the option to recommend one or more works on the digital recordation of content to a third party such as a friend. An Internet server receives the recommendation and contacts the third party using electronic mail, providing a unique link offering access to the recommended work on a limited basis for promotional purposes.
50 Citations
37 Claims
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1. A digital recordation of content, comprising:
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a first session containing a work, said first session being provided in a first digital format;
a second session also containing said work, said second session being provided in a second digital format that is different than said first digital format; and
promotional means on said second session for directing a third party to an offer of limited access to said work. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A digital recordation of content, comprising:
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a first session containing a work; and
a second session, said second session including promotional means for directing a third party to a source of limited access to said work. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A method of operating a personal computer, comprising:
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(a) positioning a digital recordation of content in a hardware device in the personal computer that is capable of reading said digital recordation of content;
(b) verifying that said digital recordation of content is properly licensed; and
(c) presenting an option to the user of the personal computer to have limited access to at least one work that is provided on said digital recordation of content promotionally offered to a third party. - View Dependent Claims (21, 22, 23)
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24. A method of marketing digital content, comprising:
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(a) collecting recommendation information as to a specific digital work and a specific individual to which the digital work is being recommended; and
(b) sending electronic mail to the specific individual offering limited access to said specific digital work. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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Specification