Interactive electronic commerce system facilitating management of advertising, promotion and information interchange messages
First Claim
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1. An interactive electronic commerce system enabling selective delivery of commerce-related messages, comprising a user account database storing user account information associated with a plurality of users;
- a message database storing at least one message in association with a product identifier;
a message management module operative to receive, from a user, a product identifier and at least one condition under which the user desires to receive information associated with the product identifier;
store the product identifier and the at least one condition in the user account database in association with the user account corresponding to the user;
receive, and store in the message database, at least one message and a product identifier associated with the message;
scan the user account database to determine whether the at least one message satisfies the conditions imposed by users;
deliver the message as to all users where the imposed conditions are satisfied.
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Abstract
Methods and systems enabling an interactive electronic commerce system that facilitates dissemination and management tasks associated with advertisements and other advertising, promotion or information interchange messages, such as coupon offers and sales announcements. In one embodiment, the present invention further provides advertisers the ability to assess the correlation between the broadcast (or other delivery) of an advertisement and user activity related to the advertisement, such as a purchase or inquiry.
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Citations
12 Claims
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1. An interactive electronic commerce system enabling selective delivery of commerce-related messages, comprising
a user account database storing user account information associated with a plurality of users; -
a message database storing at least one message in association with a product identifier;
a message management module operative to receive, from a user, a product identifier and at least one condition under which the user desires to receive information associated with the product identifier;
store the product identifier and the at least one condition in the user account database in association with the user account corresponding to the user;
receive, and store in the message database, at least one message and a product identifier associated with the message;
scan the user account database to determine whether the at least one message satisfies the conditions imposed by users;
deliver the message as to all users where the imposed conditions are satisfied. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method enabling conditional delivery of commerce-related information, comprising
receiving from a user an identification of a product or service, wherein the product or service is the subject of a broadcast; -
receiving from the user at least one condition under which the user desires to receive additional information relating to the product or service;
receiving a user identification corresponding to the user;
storing the identification of the product or service and the at least one condition in association with the user identification;
after receiving additional information relating to the product or service, assessing whether the at least one condition is satisfied; and
conditionally providing the additional information to the user, if the at least one condition is satisfied.
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8. A system enabling delivery of promotional messages concurrently with a broadcast, comprising
a user registration module operatively connected to a telecommunications network, wherein the user registration module is operative to receive calls from users, and register users on an active user list; -
a message database storing at least one message in association with a message code;
a broadcast signal monitoring unit operative to detect message codes in a broadcast signal, a message delivery module operative to upon detection of a message code by the broadcast signal monitoring unit, retrieve a message corresponding to the message code in the message database, and distribute the message to the users on the active user list. - View Dependent Claims (9, 10, 11, 12)
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Specification