Automated web ranking bid management account system
First Claim
1. An automated method for web ranking of bids, comprising the steps of:
- tracking Internet user activity generated to an Online Marketing Media(OMM) and an advertiser'"'"'s website when an Internet user conducting a web-based search on the OMM enters at least one search term relating to a service or product of the advertiser;
acquiring data relating to the Internet user activity;
sorting said data to remove duplicate information;
compiling a master data set from said data wherein data values are arranged according to time of Internet user activity and a designated primary key;
determining sufficiency of data based on specified conditions;
calculating an acceptable new maximum bid for said search term;
determining whether said maximum bid is a justified expense for the advertiser in light of profit determining factors;
determining whether to maintain, modify, or remove a bid for a search term;
retrieving information on competitor'"'"'s bids;
identifying desired ranking;
preparing an insertion order with an appropriate bid for achieving the desired ranking; and
automatically uploading the insertion order to the OMM.
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Abstract
The present invention relates to an automated web ranking system. The system monitors online marketing media (“OMM”), such as search engines, portals, affiliate programs, and other websites displaying advertiser listings or banner advertisements to determine the effectiveness of an online marketing campaign. The system is able to track online and telephonic orders or sales to a particular marketing campaign. Based on the effectiveness of a particular marketing campaign, the system can automatically place bids for positioning of an advertiser'"'"'s listing on a pay-per-click search engine or make a determination as to whether or not to turn on a banner advertisement at set cost
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Citations
13 Claims
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1. An automated method for web ranking of bids, comprising the steps of:
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tracking Internet user activity generated to an Online Marketing Media(OMM) and an advertiser'"'"'s website when an Internet user conducting a web-based search on the OMM enters at least one search term relating to a service or product of the advertiser;
acquiring data relating to the Internet user activity;
sorting said data to remove duplicate information;
compiling a master data set from said data wherein data values are arranged according to time of Internet user activity and a designated primary key;
determining sufficiency of data based on specified conditions;
calculating an acceptable new maximum bid for said search term;
determining whether said maximum bid is a justified expense for the advertiser in light of profit determining factors;
determining whether to maintain, modify, or remove a bid for a search term;
retrieving information on competitor'"'"'s bids;
identifying desired ranking;
preparing an insertion order with an appropriate bid for achieving the desired ranking; and
automatically uploading the insertion order to the OMM. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computerized method for managing online banner advertising, comprising the steps of:
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tracking Internet user activity generated to an OMM and an advertiser'"'"'s website when an Internet user clicks on a banner advertisement published on an Online Marketing Media (OMM) web site;
acquiring data relating to the Internet user activity;
sorting said data to remove duplicate information;
compiling a master data set from said data wherein data values are arranged according to time of Internet user activity and a designated primary key;
determining sufficiency of data based on specified conditions;
computing a return on advertising spent for the published advertisement;
comparing the return on advertising spent to a predetermined limit; and
automatically sending a notice of cancellation of the advertisement to the OMM when the return on advertising spent is less than the predetermined limit.
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Specification