Method and system for verifying immersion in advertising content via an immersion enhancing content vignette

• US 20040107138A1
• Filed: 08/07/2003
• Published: 06/03/2004
• Est. Priority Date: 10/12/2000
• Status: Abandoned Application

• Current Assignee: Media IP Holdings LLC
• Original Assignee: Media IP Holdings LLC
• Inventors: Maggio, Frank S.
• Application Number:
  US10/638,105
• Publication Number:
  US 20040107138A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Providing advertising comprises communicating to a plurality of recipients through a mass media, non-interactive broadcast network a plurality of advertisements and an immersion enhancing content vignette; communicating a query about a selected portion of the immersion enhancing content vignette; presenting an offer of a reward as an incentive for each recipient to become exposed to the immersion enhancing content vignette and to submit a response to the query; and collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the recipients. Receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the immersion enhancing content vignette and has likely been exposed to the advertisements.

Claims

1. A method for providing advertising, comprising the steps of:

communicating to a plurality of recipients through a mass media, non-interactive broadcast network a plurality of advertisements and an immersion enhancing content vignette;

communicating a query about a selected portion of the immersion enhancing content vignette;

presenting an offer of a reward as an incentive for each recipient to become exposed to the immersion enhancing content vignette and to submit a response to the query; and

collecting, through a medium other than the mass-media, non-interactive broadcast network, the respective response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the immersion enhancing content vignette and likely has been exposed to the advertisements.

2. The method of claim 1, wherein the step of communicating the advertisements and the immersion enhancing content vignette to the recipients comprises simultaneously transmitting the advertisements and the immersion enhancing content vignette through a plurality of mass media, non-interactive broadcast networks for delivery to the recipients.

3. The method of claim 1, further comprising the step of granting the reward to at least one of the recipients submitting the correct response to the query.

4. The method of claim 1, further comprising the step of communicating an alert informing the recipients of a subsequent broadcast of the advertisements and the immersion enhancing content vignette.

5. The method of claim 4, wherein presentation of the alert to the recipients is separate from presentation of the selected portion of the immersion enhancing content vignette.

6. The method of claim 4, wherein the alert is presented to the recipients at a first time and the selected portion of the immersion enhancing content vignette is presented to the recipients at a second time, and wherein the first time is different from the second time.

7. The method of claim 4, wherein presentation of the alert to the recipients is accomplished via a first communications media and presentation of the advertisements and the immersion enhancing content vignette is accomplished via a second communications media, the first communications media being different from the second communications media.

8. The method of claim 1, wherein the step of communicating the advertisements and the immersion enhancing content vignette to the recipients comprises broadcasting an advertisement comprising the query including at least one question to the recipients, thereby performing said step of communicating a query.

9. The method of claim 8, wherein said step of communicating the advertisements further comprises broadcasting an advertisement comprising an alert for providing the recipients with advance notice that the immersion enhancing content vignette is scheduled for subsequent delivery to the recipients during broadcast of the advertisements.

10. The method of claim 1, further comprising the step of registering the recipients for the opportunity to respond to the query.

11. A system for providing advertising, comprising:

a mass media, non-interactive broadcast network operative to communicate a plurality of advertisements and an immersion enhancing content vignette to a mass audience comprising a plurality of recipients;

a query communications medium operative to communicate to the recipients a query about a selected portion of the immersion enhancing content vignette;

an offer communications media operative to communicate to the recipients an offer of a reward as an incentive to submit a response to the query;

a plurality of response devices, each operative by one of the recipients to communicate, through a medium other than the mass-media, non-interactive broadcast network, a respective response to the query; and

an information gathering system operative to collect each response to the query communicated from the response devices,

wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to the selected portion of the immersion enhancing content vignette.

12. The system of claim 11, further comprising a plurality of the mass-media, non-interactive broadcast networks, each operative to communicate the advertisements and the immersion enhancing content vignette to the recipients.

13. The system of claim 12, wherein each of the broadcast networks is operative to simultaneously communicate the advertisements and the immersion enhancing content vignette for reception by the recipients.

14. The system of claim 12, wherein the plurality of broadcast networks comprises one or more of cable, satellite, streaming Internet, and private networks.

15. The system of claim 11, wherein the broadcast network comprises at least one transmission component for transmitting the advertisements and the immersion enhancing content vignette and a plurality of receive components for receiving the advertisements and the immersion enhancing content vignette for presentation to the recipients, the broadcast network operative to simultaneously communicate the advertisements and the immersion enhancing content vignette to the recipients.

16. The system of claim 11, further comprising a database for storing the responses to the query in response to receiving the responses collected by the information gathering system, the database further operative to store identifying information for at least the recipients registered in advance to submit the responses to the query, the identifying information useful for matching the responses to the query to the recipients that have registered to submit the responses.

17. The system of claim 11, wherein a grant of the reward occurs after the submission of each response by the recipients and is provided at a time subsequent to communication of the advertisements and the immersion enhancing content vignette to the recipients based upon confirmation of the correct reply to the query.

18. The system of claim 11, wherein one of the advertisements comprises an alert informing the recipients of subsequent communication of the immersion enhancing content vignette.

19. The system of claim 18, wherein presentation of the alert to the recipients is separate from presentation of the advertisements and the immersion enhancing content vignette to the recipients.

20. The system of claim 18, wherein the alert is presented to the recipients at a first time and the advertisements and the immersion enhancing content vignette are presented to the recipients at a second time, and wherein the first time is different from the second time.

21. The system of claim 18, wherein presentation of the alert to the recipients is accomplished via a first communications media and presentation of the advertisements and the immersion enhancing content vignette is accomplished via a second communications media, the first communications media being different from the second communications media.

22. The system of claim 18, wherein delivery to the recipients of the alert and the advertisements and immersion enhancing content vignette is independent from presentation of the alert and content to the recipients.

23. The system of claim 11, wherein one of the advertisements comprises the query.

24. The system of claim 11, wherein one of the advertisements comprises an Alert for providing the recipients with notice of subsequent delivery of the immersion enhancing content vignette.

25. The system of claim 24, wherein presentation of the query to the recipients is separate from presentation of the immersion enhancing content vignette to the recipients.

26. The system of claim 24, wherein presentation of the Alert to the recipients is accomplished via a first communications media, presentation of the immersion enhancing content vignette is accomplished via a second communications media, and presentation of the query is accomplished via a third communications media.