System and method of facilitating the dissemination of information by means of active advertisements in portable information transceivers
First Claim
1. A system of facilitating the dissemination of information comprising:
- a target comprising;
a display that is visible to a plurality of interested users;
a memory assembly for storing a URL for a web-site related to the display;
a transmitter assembly adapted to transmit the URL; and
an identifier that indicates to the plurality of users that the target comprises the memory assembly and transmitter, whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by the target and selectively activate the URL independent of the target.
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Accused Products
Abstract
A system and method to provide a user with a requisite receiving device (e.g., PDA, cell telephone) with the ability to record contact information, no matter how lengthy, from an interactive advertisement for storage and later use, or, at the user'"'"'s option, to obtain the information at his or her convenience even at the location of the advertisement. The invention can work accurately in any environment, including those regions where there might be heavy traffic or congestion, and a plurality of interaction signs or posters can readily interface with the recipient'"'"'s device. However, an important feature of the present invention is that the user can choose to only accept that contact information that is of interest to him or her, and does not have to automatically record and/or interact with any transmitter just because it is in the sphere of influence of the receiving device.
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Citations
30 Claims
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1. A system of facilitating the dissemination of information comprising:
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a target comprising;
a display that is visible to a plurality of interested users;
a memory assembly for storing a URL for a web-site related to the display;
a transmitter assembly adapted to transmit the URL; and
an identifier that indicates to the plurality of users that the target comprises the memory assembly and transmitter, whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by the target and selectively activate the URL independent of the target. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system of facilitating the dissemination of information comprising:
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a target comprising;
a display that is visible to a plurality of interested users;
a memory assembly for storing URL of a website related to the display;
a transmitter assembly adapted to transmit the URL; and
an identifier that indicates to the plurality of users that the target comprises the memory assembly and transmitter; and
a hand-held transceiver;
whereby a respective interested user upon seeing the display and graphic identifier may use the hand-held transceiver to receive the URL transmitted by the target. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method of facilitating the dissemination of information comprising the steps of:
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providing a target comprising;
a display that is visible to a plurality of interested users, a memory assembly adapted to receive and store URL related to the display, a transmitter adapted to transmit the URL, and an identifier that indicates to the plurality of users that the target comprises the memory assembly and transmitter;
receiving and storing the URL in the memory assembly;
transmitting the URL whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by the target. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification