Optimized delivery of multimedia content

• US 20040113936A1
• Filed: 12/11/2002
• Published: 06/17/2004
• Est. Priority Date: 12/11/2002
• Status: Abandoned Application

• Current Assignee: Accenture Global Services GmbH (Accenture PLC)
• Original Assignee: Accenture Global Services GmbH (Accenture PLC)
• Inventors: Dempski, Kelly L.
• Application Number:
  US10/316,820
• Publication Number:
  US 20040113936A1
• Time in Patent Office: Days
• US Class Current: 345/738
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/80 Responding to QoS
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04N 21/2393 involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/26208 the scheduling operation being performed under constraints
• CPC Class Codes: H04N 21/26216 involving the channel capacity, e.g. network bandwidth admission control, resource allocation in open networks H04L12/5692; flow control in packet networks H04L47/10; establishing a schedule or organising the servicing of application requests taking into account QoS H04L67/61
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8126 involving additional data, e.g. news, sports, stocks, weather forecasts
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends

Abstract

In a multi-media distribution system, subscribers make requests for specific content. Content requests of subscribers are collected and analyzed to identify the most important content to deliver. Requested content can be delivered to maximize economic return. Advertising can be embedded and sent to subscribers according to the subject matter requested by the subscribers.

Claims

1. A method of optimizing the delivery of content to distribution network subscribers via the network, said method comprised of:

receiving a plurality of content requests from at least one subscriber;

prioritizing the content requests for delivery to said at least one subscriber according to a first criteria;

identifying contents that can be delivered;

delivering requested contents to the at least one subscriber via the distribution network according to the first criteria.

2. The method of claim 1 wherein the content requests are at least one of:

a static request for content of particular program matter;

a static request for content of a particular genre;

a static request for content related to particular subject matter;

a static request for content from a particular content provider;

a dynamic request for a particular program.

3. The method of claim 2 wherein a static request is a request for a continuous content delivery.

4. The method of claim 2 wherein a dynamic request is a request for a single content.

5. The method of claim 1 wherein said first criteria is at least one of:

the ability of the network to deliver a requested content;

the availability of a requested content;

the identity of a subscriber requesting a content;

the demographic characteristics of at least one subscriber requesting a content;

the cost of providing a requested content;

the time required to deliver a content via the network;

the number of requests from said plurality of subscribers for a particular content;

a priority of a request for content.

6. The method of claim 1 wherein said first criteria is content file metadata that includes at least one of:

a genre of a requested content file;

a subject depicted in a content file;

a person depicted in a content file;

a title of a content file;

commercial sponsorship depicted in a content file;

a content file creator;

a content file composer.

7. The method of claim 1 wherein the step of delivering requested contents to the at least one subscriber via the network according to the first criteria is further comprised of at least one of:

delivering the requested content via a cable television distribution network;

delivering the requested contents via a satellite system;

delivering the requested content as data via a data network;

delivering the requested content via a wireless distribution network.

8. The method of claim 1 wherein the step of prioritizing content requests for delivery comprises the step of queuing content for delivery at a predetermined time.

9. The method of claim 8 wherein the step queuing content for delivery at a predetermined time includes the steps of:

assigning a plurality of priority levels to requested content, each priority level corresponding to requests received for the contents that are requested;

queuing the requested contents for delivery in a priority queue according to the priority levels assigned to the requested contents.

10. The method of claim 8 wherein the step queuing content for delivery at a predetermined time includes the steps of:

queuing the requested contents for delivery in an order corresponding to the number of requests for a plurality of the requested contents.

11. The method of claim 1 further including the step of:

identifying un-requested content that relates to contents that are requested by said content requests from at least one subscriber;

delivering the un-requested content to at least one subscriber.

12. The method of claim 1 further including the step of:

identifying advertising material for delivery;

delivering the advertising material for delivery to at least one subscriber.

13. The method of claim 1 further including the step of:

identifying targeted advertising, which relates to content that is requested by said content requests;

delivering the targeted advertising for delivery to at least one subscriber.

14. A server for optimizing the delivery of content to distribution network subscribers said server comprised of:

a processor, operatively coupled to, and receiving multi-media content requests from an information distribution network;

program memory, operatively coupled to said processor and storing program instructions for said processor by which said processor prioritizes multi-media content requests according to a first criteria, and by which said processor identifies requested contents that can be delivered and effectuates the delivery of deliverable requested contents to the distribution network according to the first criteria.

15. The server of claim 14 wherein first criteria is at least one of:

the ability of the network to deliver a requested content;

the availability of a requested content;

the identity of a subscriber requesting a content;

the demographic characteristics of at least one subscriber requesting a content;

the cost of providing a requested content;

the time required to deliver a content via the network;

the number of requests from said plurality of subscribers for a particular content;

a priority of a request for content.

16. The server of claim 14 further comprised of:

a multi-media content library storing a plurality of multi-media content files, said multi-media content library being operatively coupled to said processor.

17. The server of claim 15 wherein said multi-media content library is comprised of at least one of:

a magnetic disk storage device;

magnetic tape;

optical disk.

18. The server of claim 14 wherein said information distribution network is at least one of:

a cable television system;

a satellite distribution system;

a wireless communication network;

an Internet Protocol data network;

a synchronous data network.

19. The server of claim 14 wherein the content requests are at least one of:

a static request for content of particular program matter;

a static request for content of a particular genre;

a static request for content related to particular subject matter;

a static request for content from a particular content provider;

a dynamic request for a particular program.

20. The server of claim 14 wherein said processor is comprised of a plurality of distributed processors.

21. A server for optimizing the delivery of content to distribution network subscribers said server comprised of:

a supply/demand scheduler, operatively coupled to a distribution network, said supply/demand scheduler comparing currently available multi-media content files to requests for multi-media content files;

a transmission scheduler, operatively coupled to said supply/demand scheduler and to said distribution network, said transmission scheduler scheduling the usage of the available networking resources and dynamically delivering content to the distribution network;

a content library, operatively coupled to said supply/demand scheduler, said content library storing a plurality of multi-media content files.

22. A terminal for requesting the delivery of a multi-media content file from a distribution network, said subscriber terminal comprised of:

a processor, capable of being operatively coupled to an information distribution network;

a user interface, operatively coupled to and sending commands to said processor;

a multi-media content file storage device operatively coupled to said processor and in which multi-media content files are stored for viewing;

program memory, operatively coupled to said processor and storing program instructions for said processor and by which said processor;

receives from said user interface a request for delivery of a multi-media content file;

formats the request for delivery of a multi-media content file into a message for transmission on said network.

23. The terminal of claim 22 further comprised of:

a processor, capable of being operatively coupled to an information distribution network that is at least one of;

a cable television system;

a satellite distribution system;

a wireless communication network;

an Internet Protocol data network;

a synchronous data network.

24. The terminal of claim 22 wherein said user interface is comprised of at least one of:

a keyboard;

a tactile input pad;

a monitor;

a pointing device.

25. The terminal of claim 22 wherein said multi-media content file storage device is comprised of at least one of:

magnetic disk;

magnetic tape;

semiconductor memory;

optical disk.