Methods of marketing a mass consumer product
First Claim
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1. A method of marketing a mass consumer product, the method comprising:
- providing retail establishments with quantities of the mass consumer product;
broadcasting a program of at least about 10 minutes in duration, the program containing information about the mass consumer product;
during the program, encouraging the consumers to request an incentive associated with a prospective purchase of the product; and
enabling consumers who visit at least one of the retail establishments to redeem the incentive at the time of obtaining the product.
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Abstract
A method of marketing a mass consumer product may comprise providing retail establishments with quantities of the mass consumer product and broadcasting a program of at least about 10 minutes in duration. The program may contain information about the mass consumer product. The method may further comprise, during the program, encouraging the consumers to request an incentive associated with a prospective purchase of the product and enabling consumers who visit at least one of the retail establishments to redeem the incentive at the time of obtaining the product.
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Citations
43 Claims
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1. A method of marketing a mass consumer product, the method comprising:
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providing retail establishments with quantities of the mass consumer product;
broadcasting a program of at least about 10 minutes in duration, the program containing information about the mass consumer product;
during the program, encouraging the consumers to request an incentive associated with a prospective purchase of the product; and
enabling consumers who visit at least one of the retail establishments to redeem the incentive at the time of obtaining the product. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A method of marketing a mass consumer personal treatment product, the method comprising:
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broadcasting a program of at least about 10 minutes in duration;
during the broadcasted program, demonstrating a multi-step process using the mass consumer personal treatment product, wherein at least a portion of the demonstrating of the process is performed by at least one individual whose likeness appears on packaging associated with the personal treatment product;
during the broadcasted program, providing consumers with contact information to receive an incentive for a prospective purchase of the product;
fielding requests from consumers who use the contact information to receive the incentive;
transmitting the incentive to requesting consumers; and
encouraging consumers to redeem the incentive during a visit to at least one retail establishment in connection with obtaining the mass consumer personal care product. - View Dependent Claims (29, 30, 31, 32)
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33. A broadcast medium, comprising:
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a program of at least about 10 minutes in duration, the program comprising information about a mass consumer product which is provided in quantities to retail establishments, wherein the program further includes encouraging consumers to request an incentive associated with a prospective purchase of the product, the incentive being described in the program as redeemable by the consumers during a visit to at least one of the retail establishments at the time of obtaining the product. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40, 41, 42, 43)
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Specification