System for authoring and editing personalized message campaigns

• US 20040117257A1
• Filed: 09/08/2003
• Published: 06/17/2004
• Est. Priority Date: 09/06/2002
• Status: Active Grant

• Current Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Original Assignee: Visible World, LLC
• Inventors: Lubowsky, Steven, Burgh, Abel van der, Niemeijer, Gerrit, Haberman, Seth
• Granted Patent: US 10,134,313 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A method and system for authoring templates for personalized video message campaigns in general, and personalized TV commercial campaigns in particular. The invention allows for campaign templates to be authored and edited in such a way that commercials can be automatically generated later on in the process, when the target audience and context are known, while at the same time adhering to the existing (post) production workflows and tools. The invention maintains assembly information for messages in a format that allows easy assembly of variations of commercials at any point in the creation, editing, post-production and delivery process.

Claims

1. A method for creating a message campaign, said message campaign allowing the creation of a plurality of different messages to targeted audiences, wherein a specific targeted audience receives a selected one of said plurality of different messages based upon criteria of said specific targeted audience, said method comprising:

providing a plurality of media segments, said media segments for assembly into said plurality of different messages to targeted audiences, wherein at least one of said media segments is interchangeable with another one of said media segments;

providing assembly information regarding how said plurality of media segments may be assembled to create said plurality of different messages to targeted audiences; and

associating said assembly information with said plurality of media segments.

2. The method of claim 1 wherein a message for a specific targeted audience is assembled at a later time, said message being assembled based upon said assembly information, said plurality of media segments, and on information regarding said target audience.

3. The method of claim 2 wherein at least one media segment used to assemble one of said specific messages is created at said later time.

4. The method of claim 2, wherein said assembly information includes rules for use at said later time, said rules for use in determining which of said plurality of said media segments to use in assembling a message for said specific targeted audience, based on said information regarding said target audience.

5. The method of claim 4 wherein said rules include default conditions for determining which of said plurality of said media segments to use when no appropriate information regarding said target audience is available.

6. The method of claim 1 wherein said media segments include audio, video, voice overs, and background music.

7. The method of claim 1 wherein a subset of said plurality of media segments form a default generic message.

8. The method of claim 1 wherein said assembly information includes data representing time segments;

said media segments, and conditions.

9. The method of claim 2 wherein said message for a specific targeted audience is assembled in a set top box for a television receiver contemporaneously with displaying said message to said specific targeted audience.