Media processing system supporting personal advertisement channel and advertisement insertion into broadcast media

• US 20040117827A1
• Filed: 09/30/2003
• Published: 06/17/2004
• Est. Priority Date: 12/11/2002
• Status: Abandoned Application

• Current Assignee: Avago Technologies General IP PTE Limited (Broadcom, Inc.)
• Original Assignee: Avago Technologies General IP PTE Limited (Broadcom, Inc.)
• Inventors: Bennett, James, Karaoguz, Jeyhan
• Application Number:
  US10/675,468
• Publication Number:
  US 20040117827A1
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: H04H 20/106 Receiver-side switching
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04L 12/2803 Home automation networks
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/104 Peer-to-peer [P2P] networks
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/62 Establishing a time schedule for servicing the requests
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context
• CPC Class Codes: H04N 21/2343 involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements video transcoding H04N19/40; media packet handling at the source H04L65/762
• CPC Class Codes: H04N 21/234363 by altering the spatial resolution, e.g. for clients with a lower screen resolution
• CPC Class Codes: H04N 21/2408 Monitoring of the upstream path of the transmission network, e.g. client requests monitoring data switching networks utilization H04L43/0876; scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/258 Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data arrangements for services using the result on the distributing side of broadcast systems H04H60/66; profiles in network data switching protocols H04L67/30
• CPC Class Codes: H04N 21/25833 : involving client hardware characteristics, e.g. manufacturer, processing or storage capabilities allocation of resources considering hardware capabilities in multiprogramming arrangements G06F9/5044; allocation of resources considering software capabilities in multiprogramming arrangements G06F9/5055
• CPC Class Codes: H04N 21/25875 : involving end-user authentication restricting access to computer systems by authenticating users using a predetermined code G06F21/33; arrangements for secret or secure communication including means for verifying the identity or authority of a user of the system H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/25891 : being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26266 : for determining content or additional data repetition rate, e.g. of a file in a DVB carousel according to its importance arrangements for broadcast or for distribution of identical information repeatedly in broadcast distribution systems H04H20/16
• CPC Class Codes: H04N 21/2668 : Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/2743 : Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/2747 : Remote storage of video programs received via the downstream path, e.g. from the server
• CPC Class Codes: H04N 21/41265 : having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/41422 : located in transportation means, e.g. personal vehicle arrangements specially adapted for transportation systems in broadcast systems H04H20/62
• CPC Class Codes: H04N 21/4143 : embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4223 : Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/4227 : Providing Remote input by a user located remotely from the client device, e.g. at work
• CPC Class Codes: H04N 21/42684 : Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4316 : for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 : Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4334 : Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/43615 : Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/43637 : involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11] arrangements for wireless networking or broadcasting of information in indoor or near-field type systems H04B10/114
• CPC Class Codes: H04N 21/442 : Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk arrangements for monitoring broadcast services or broadcast-related services H04H60/29; arrangements for identifying or recognising characteristics with a direct linkage to broadcast information H04H60/35; monitoring of user activities for profile generation for accessing a video database G06F16/739; monitoring in wireless networks H04W24/00
• CPC Class Codes: H04N 21/44222 : Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 : Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 : Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4627 : Rights management associated to the content security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/4668 : for recommending content, e.g. movies
• CPC Class Codes: H04N 21/47202 : for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47214 : for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/4751 : for defining user accounts, e.g. accounts for children
• CPC Class Codes: H04N 21/4753 : for user identification, e.g. by entering a PIN or password cryptographic authentication protocols H04L9/32; networks authentication protocols H04L63/08
• CPC Class Codes: H04N 21/4755 : for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4782 : Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/4786 : e-mailing message switching systems, e.g. electronic mail systems H04L51/00
• CPC Class Codes: H04N 21/4788 : communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/482 : End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 : using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/4826 : using recommendation lists, e.g. of programs or channels sorted out according to their score
• CPC Class Codes: H04N 21/4828 : for searching program descriptors retrieval of video data G06F16/739
• CPC Class Codes: H04N 21/4882 : for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6187 : involving transmission via a telephone network, e.g. POTS
• CPC Class Codes: H04N 21/632 : using a connection between clients on a wide area network, e.g. setting up a peer-to-peer communication via Internet for retrieving video segments from the hard-disk of other client devices broadcast-related systems characterised by transmission among terminal devices H04H60/80; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/6581 : Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/6582 : Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/6583 : Acknowledgement
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/814 : comprising emergency warnings arrangements specially adapted for emergency or urgency in broadcast systems H04H20/59; arrangements for providing alarms, notifications, alerts to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/8146 : involving graphical data, e.g. 3D object, 2D graphics
• CPC Class Codes: H04N 7/141 : between two video terminals, e.g. videophone telephonic communication systems combined with television receiver for reception of entertainment or information matter H04M11/085
• CPC Class Codes: H04N 7/163 : by receiver means only
• CPC Class Codes: H04N 7/17309 : Transmission or handling of upstream communications
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 7/17336 : Handling of requests in head-ends
• CPC Class Codes: H04N 7/18 : Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast

Abstract

Certain embodiments of the invention for providing advertisements in a communication network may comprise receiving an advertisement on a television within a home, for example, on a personal advertisement channel. The received advertisement may be scheduled for viewing within the personal advertisement channel. Media corresponding to the received advertisement may be displayed or scheduled to be displayed on the television. Data representative of the received advertisement such as graphical data, textural data, audio data and/or video data may be presented in an available slot in a channel guide. A user profile may be provided that may contain information indicating a particular type of advertisement that is to be received. A determination may be made as to whether data representative of the particular type of advertisement is within the established profile and if so, that particular type of advertisement may be received.

Claims

1. A method for providing an advertisement in a communication channel, the method comprising:

receiving the advertisement for display on a television within a home;

scheduling said received advertisement for viewing on said television within said home; and

displaying media corresponding to at least a portion of said scheduled advertisement on said television based on said scheduling.

2. The method according to claim 1, further comprising presenting data representative of said received advertisement in an available slot in a channel guide.

3. The method according to claim 2, wherein said data representative of said received advertisement is at least one of graphical data, textural data, audio data and video data.

4. The method according to claim 1, further comprising establishing a user profile indicating at least a particular type of advertisement that is to be received.

5. The method according to claim 4, further comprising:

determining whether data representative of said particular type of advertisement is within said established profile; and

if said data representative of said particular type of advertisement is within said established profile, receiving said particular type of advertisement.

6. The method according to claim 1, further comprising identifying a gap that exists in a schedule in a channel guide displayed on said television.

7. The method according to claim 6, further comprising scheduling at least one advertisement for display at a time corresponding to said identified gap.

8. The method according to claim 6, further comprising granting permission to schedule said at least one advertisement for display within said identified gap.

9. The method according to claim 1, further comprising offering a reward for scheduling the advertisement for display within a personal advertisement channel displayed on said television.

10. The method according to claim 9, wherein said reward further comprises at least one of free programming and reduced programming cost.

11. A machine-readable storage having stored thereon, a computer program having at least one code section for providing an advertisement in a communication network, the at least one code section being executable by a machine for causing the machine to perform steps comprising:

receiving the advertisement for display on a television within a home;

scheduling said received advertisement for viewing on said television within said home; and

displaying media corresponding to at least a portion of said scheduled advertisement on said television based on said scheduling.

12. The machine-readable storage according to claim 11, further comprising code for presenting data representative of said received advertisement in an available slot in a channel guide.

13. The machine-readable storage according to claim 12, wherein said data representative of said received advertisement is at least one of graphical data, textural data, audio data and video data.

14. The machine-readable storage according to claim 11, further comprising code for establishing a user profile indicating at least a particular type of advertisement that is to be received.

15. The machine-readable storage according to claim 14, further comprising:

code for determining whether data representative of said particular type of advertisement is within said established profile; and

code for receiving said particular type of advertisement if said data representative of said particular type of advertisement is within said established profile.

16. The machine-readable storage according to claim 11, further comprising code for identifying a gap that exists in a schedule in a channel guide displayed on said television.

17. The machine-readable storage according to claim 16, further comprising code for scheduling at least one advertisement for display at a time corresponding to said identified gap.

18. The machine-readable storage according to claim 16, further comprising code for granting permission to schedule said at least one advertisement for display within said identified gap.

19. The machine-readable storage according to claim 11, further comprising code for offering a reward for scheduling the advertisement for display within a personal advertisement channel displayed on said television.

20. The machine-readable storage according to claim 19, wherein said reward further comprises at least one of free programming and reduced programming cost.

21. A system for providing an advertisement in a communication network, the system comprising:

at least one processor that receives the advertisement for display on a television within a home;

said at least one processor that schedules said received advertisement for viewing on said television within said home; and

said at least one processor that causes media corresponding to at least a portion of said scheduled advertisement to be displayed on said television based on said scheduling.

22. The system according to claim 21, wherein said at least one processor presents data representative of said received advertisement in an available slot in a channel guide.

23. The system according to claim 22, wherein said data representative of said received advertisement is at least one of graphical data, textural data, audio data and video data.

24. The system according to claim 21, wherein said at least one processor establishes a user profile indicating at least a particular type of advertisement that is to be received.

25. The system according to claim 24, wherein said at least one processor:

determines whether data representative of said particular type of advertisement is within said established profile; and

receives said particular type of advertisement if said data representative of said particular type of advertisement is within said established profile.

26. The system according to claim 21, wherein said at least one processor identifies a gap that exists in a schedule in a channel guide displayed on said television.

27. The system according to claim 26, wherein said at least one processor schedules at least one advertisement for display at a time corresponding to said identified gap.

28. The system according to claim 26, wherein said at least one processor grants permission to schedule said at least one advertisement for display within said identified gap.

29. The system according to claim 21, wherein said at least one processor offers a reward for scheduling the advertisement for display within a personal advertisement channel displayed on said television.

30. The system according to claim 29, wherein said reward further comprises at least one of free programming and reduced programming cost.

31. The system according to claim 21, wherein said at least one processor is at least one of a media processing system processor, a media management system processor, a computer processor, media exchange software processor and a media peripheral processor.