Universal display media exposure measurement
First Claim
Patent Images
1. A system for measuring the exposure of survey participants to a billboard, the system comprising:
- at least one portable transmitter arranged to be carried on the person of at least one survey participant, the at least one portable transmitter operative to transmit signals containing survey participant data;
a receiver/transmitter arranged to receive the signals containing survey participant data from the at least one portable transmitter and operative to transmit a signal containing survey participant data; and
a receiver located proximately to the billboard, the receiver being arranged to receive the signal transmitted by the receiver/transmitter.
17 Assignments
0 Petitions
Accused Products
Abstract
Systems, methods and devices for gathering data concerning exposure of predetermined survey participants to billboards are provided. A portable transmitter is arranged to transmit a signal containing survey participant data, and a receiver located proximately to the billboard serves to receive the signal transmitted by the transmitter.
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Citations
140 Claims
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1. A system for measuring the exposure of survey participants to a billboard, the system comprising:
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at least one portable transmitter arranged to be carried on the person of at least one survey participant, the at least one portable transmitter operative to transmit signals containing survey participant data;
a receiver/transmitter arranged to receive the signals containing survey participant data from the at least one portable transmitter and operative to transmit a signal containing survey participant data; and
a receiver located proximately to the billboard, the receiver being arranged to receive the signal transmitted by the receiver/transmitter. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for measuring the exposure of survey participants to a billboard, the method comprising the steps of:
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transmitting a signal containing survey participant data from at least one portable transmitter carried on the person of at least one survey participant;
receiving the signal containing survey participant data from the at least one portable transmitter with a receiver/transmitter and transmitting a signal containing survey participant data with the receiver/transmitter; and
receiving the signal transmitted by the receiver/transmitter with a receiver located proximately to the billboard. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A system for measuring the exposure of survey participants to a billboard, the system comprising:
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a receiver/transmitter arranged to receive a signal containing survey participant data from a transmitter and to transmit a signal containing survey participant data; and
a receiver located proximately to the billboard, the receiver serving to receive the signal transmitted by the receiver/transmitter. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A method for measuring the exposure of survey participants to a billboard, the method comprising the steps of:
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receiving with a receiver/transmitter a signal containing survey participant data from a transmitter and transmitting with the receiver/transmitter a signal containing survey participant data; and
receiving the signal transmitted by the receiver/transmitter with a receiver located proximately to the billboard. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50, 51, 52)
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53. A system for measuring the exposure of survey participants to a billboard, the system comprising:
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a portable transmitter arranged to transmit, on a continuous basis or from time to time in response to an internal control, a signal containing survey participant data; and
a receiver located proximately to the billboard, the receiver serving to receive the signal transmitted by the transmitter. - View Dependent Claims (54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64)
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65. A system for measuring the exposure of survey participants to a billboard, the system comprising:
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a portable transmitter arranged to transmit a signal containing a unique survey participant identifier; and
,a receiver located proximately to the billboard, the receiver serving to receive the signal transmitted by the transmitter. - View Dependent Claims (66, 67, 68, 69, 70, 71, 72, 73, 74)
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75. A method for measuring the exposure of survey participants to a billboard, the method comprising the steps of:
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transmitting on a continuous basis or from time to time in response to an internal control a signal containing survey participant data from a portable transmitter; and
receiving the signal transmitted by the transmitter with a receiver located proximately to the billboard. - View Dependent Claims (76, 77, 78, 79, 80, 81, 82)
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83. A system for measuring the exposure of survey participants to a billboard, the system comprising:
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a receiver located proximately to the billboard, the receiver being arranged to receive a signal indicative of a survey participant'"'"'s presence in a viewing area of the billboard, the signal including survey participant data; and
a communication device operative to communicate the survey participant data to a billboard exposure data producing system for producing billboard exposure data based upon the survey participant data. - View Dependent Claims (84, 85, 86, 87, 88, 89, 90)
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91. A method for measuring the exposure of survey participants to a billboard, the method comprising the steps of:
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receiving a signal indicative of a survey participant'"'"'s presence in a viewing area of the billboard with a receiver located proximately to the billboard, the signal including survey participant data; and
communicating the survey participant data to a billboard exposure data producing system for producing billboard exposure data based upon the survey participant data. - View Dependent Claims (92, 93, 94, 95, 96)
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97. A portable device for use with a system for measuring the exposure of survey participants to a billboard, the portable device comprising:
a transmitter arranged to transmit on a continuous basis or from time to time in response to an internal control a signal indicative of the survey participant'"'"'s presence in a viewing area of the billboard, the signal including survey participant data. - View Dependent Claims (98, 99, 100, 101, 102, 103, 104)
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105. A method for measuring the exposure of survey participants to a billboard, the method comprising the steps of:
transmitting with a portable transmitter on a continuous basis or from time to time in response to an internal control a signal indicative of a survey participant'"'"'s presence in a viewing area of the billboard, the signal including survey participant data. - View Dependent Claims (106, 107, 108, 109, 110, 111, 112)
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113. A portable billboard and media data exposure monitor arranged to be carried on the person of a participant, comprising:
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billboard exposure means for producing billboard exposure monitoring data;
a media data exposure monitor; and
an enclosure containing the billboard exposure means and the media data exposure monitor. - View Dependent Claims (114, 115, 116, 117, 118)
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119. A method for measuring the exposure of survey participants to media data as well as to a billboard, the method comprising the steps of:
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providing a billboard exposure monitoring means and a media data exposure monitor within an enclosure;
producing media data exposure data with the media data exposure monitor; and
producing billboard exposure data with the billboard exposure monitoring means. - View Dependent Claims (120, 121, 122, 123, 124)
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- 125. A transmitter/receiver for use with a system for measuring the exposure of survey participants to a billboard, the transmitter/receiver being arranged to receive first signals containing survey participant data from at least one portable transmitter and to transmit second signals based upon the received first signals to a receiver located proximately to the billboard.
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134. A method for measuring the exposure of survey participants to a billboard, comprising the steps of:
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receiving first signals containing survey participant data from at least one portable transmitter; and
transmitting second signals based upon the received first signals to a receiver located proximately to the billboard. - View Dependent Claims (135, 136, 137, 138, 139, 140)
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Specification