Methods of associating a targeted advertisement with customers, methods of recording information, methods of making labels, and labels

• US 20040122733A1
• Filed: 12/24/2002
• Published: 06/24/2004
• Est. Priority Date: 12/24/2002
• Status: Abandoned Application

• Current Assignee: 3M Innovative Properties Company (3M Company)
• Original Assignee: 3M Innovative Properties Company (3M Company)
• Inventors: Izzi, Guglielmo M., Hanschen, Thomas P.
• Application Number:
  US10/328,669
• Publication Number:
  US 20040122733A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Methods of associating a targeted advertisement with a customer who ordered a product or service, methods of recording information on at least two items, and methods of making a label for packaging for an ordered product or service. The present invention also generally relates to labels including targeted advertisements, labels for packaging for an ordered product, label assemblies and methods of printing a label assembly.

Claims

1. A method of associating a targeted advertisement with a customer who ordered a product or service, comprising the steps of:

receiving an order from a customer for a product or service;

selecting an targeted advertisement based at least in part on one of the following;

information associated with the customer or

information associated with product or service ordered;

printing a label with the targeted advertisement;

applying the label to a package for the product or service; and

delivering the product to the customer with the targeted advertisement.

2. The method of claim 1, wherein the selecting step is in response to the receiving step.

3. The method of claim 1 further comprising the steps of:

notifying an advertiser that the advertisement has been sent to the customer.

4. The method of claim 1 further comprising the steps of:

charging an advertiser for the advertisement on the label.

5. The method of claim 1, wherein the label includes the customer'"'"'s name and shipping address.

6. The method of claim 1, wherein the label includes a graphical representation of the ordered product or service.

7. The method of claim 1, wherein the label includes information to track the delivery of the product.

8. The method of claim 1, wherein the label is a length of tape cut from a roll of tape.

9. The method of claim 8, wherein the length of tape seals the package.

10. The method of claim 9, wherein the length of tape is adhered to two adjacent sides of a box.

11. The method of claim 8, wherein the tape is linerless tape.

12. The method of claim 1, wherein the printing step comprises printing the label in colored ink.

13. The method of claim 1, further comprising the steps of:

detaching the advertisement from the rest of the label and returning the

advertisement to the advertiser for a discount on an advertised product or service.

14. The method of claim of claim 1 further comprising the steps of:

returning, the advertisement for a discount on an advertised product or service.

15. A label made by the process of claim 1.

16. The method of claim 1, wherein the selecting step comprises selecting the advertisement from the computer database, and wherein after the receiving step, the method further comprises the step of:

recording the customer'"'"'s order into a computer database; and

.

17. The method of claim 1, wherein the advertisement is for a product or service similar to the product or service ordered by the customer.

18. The method of claim 1, wherein the advertisement is associated with a store located in the same geographical location as the customer.

19. The method of claim 1, wherein the printing step includes printing variable information on the label during one pass through a printer.

20. A label including a targeted advertisement, comprising:

a substrate including a first side and a second side opposite the first side;

a layer of adhesive on the second side of the substrate;

an advertisement printed on the first side of the substrate, wherein the advertisement is selected in response to one of the following;

information associated with the customer or

information associated with product or service ordered.

21. The label of claim 20, wherein label includes the customer'"'"'s name and shipping address.

22. The label of claim 20, wherein the label includes a graphical representation of the ordered product or service.

23. The label of claim 20, wherein the label includes information to track the delivery of the product.

24. The label of claim 20, wherein the label is a length of tape cut from a roll of tape.

25. The label of claim 24 in combination with a package for the product, wherein the length of tape seals the package.

26. The label of claim 24 in combination with a box, wherein the length of tape is adhered to two adjacent sides of a box.

27. The label of claim 24, wherein the tape is linerless tape.

28. The label of claim 20, wherein the advertisement is printed in colored ink.

29. The label of claim 20, wherein the advertisement is detachable from the rest of the label.

30. The label of claim 20, wherein variable information is printed on the label during one pass through a printer.

31. A method of making a label for packaging for an ordered product, comprising the steps of:

receiving an order from a customer for a product;

printing a label with a graphical representation of the ordered product; and

applying the label to a package for the product.

32. The method of claim 31, wherein the printing step is in response to the receiving step.

33. The method of claim 31, wherein the label includes the customer'"'"'s name and shipping address.

34. The method of claim 31, wherein the label includes information to track the delivery of the product.

35. The method of claim 31, wherein the label is a length of tape cut from a roll of tape.

36. The method of claim 35, wherein the length of tape seals the package.

37. The method of claim 35, wherein the length of tape is adhered to two adjacent sides of a box.

38. The method of claim 35, wherein the tape is linerless tape.

39. The method of claim 31, wherein the printing step comprises printing the label with colored inks.

40. The method of claim 31 further comprising the step of:

selecting an targeted advertisement based at least in part on one of the following;

information associated with the customer or

information associated with product or service ordered; and

wherein the printing step comprises printing the label with the targeted advertisement.

41. The method of claim 31 further comprising after the receiving step the steps of:

entering the customer'"'"'s order into a computer database; and

selecting the graphical representation of the ordered product from the computer database.

42. The method of claim 31, wherein the printing setup includes printing variable information on the label during one pass through a printer.

43. A label made by the process of claim 31.

44. A label for an ordered product, comprising:

a substrate including a first side and a second side opposite the first side;

a layer of adhesive on the second side of the substrate;

a graphical representation of the ordered product printed on the first side of the substrate.

45. The label of claim 44, wherein label includes the customer'"'"'s name and shipping address.

46. The label of claim 44, wherein the label includes information to track the delivery of the product.

47. The label of claim 44, wherein the label is a length of tape cut from a roll of tape.

48. The label of claim 47 in combination with a package for the product, wherein the length of tape seals the package.

49. The label of claim 47 in combination with a box, wherein the length of tape is adhered to two adjacent sides of a box.

50. The label of claim 47, wherein the tape is linerless tape.

51. The label of claim 44, wherein the label is printed with colored inks.

52. The label of claim 44 further comprising an advertisement printed on the first side of the substrate, wherein the advertisement is selected in response to one of the following:

information associated with the customer or

information associated with product ordered.

53. The label of claim 52, wherein the advertisement is detachable from the rest of the label.

54. The label of claim 44, wherein the label includes the total number of products ordered.

55. The label of claim 44 in combination with a package, wherein the graphical representation of the product corresponds to the product inside the package.

56. A label assembly comprising the label of claim 44 as a first label in combination with a second label, wherein the second label includes a first side, a second side opposite the first side, and a layer of adhesive on the second side of the substrate, wherein said layer of adhesive on the second side of the second label attaches the first label to the second label.

57. The label assembly of claim 56, wherein the first label includes a first label area, wherein the second label includes a second label area, and wherein the first area is greater than the second label area.

58. The label assembly of claim 57, wherein the second label is removable from the first label, and wherein the second label is a targeted advertisement.

59. The label assembly of claim 58, wherein variable information is printed on the label during one pass through a printer.

60. A label assembly, comprising:

a first label including a first major surface, a second major surface opposite the first major surface, and a layer of adhesive on the second major surface; and

a second label including a first major surface, a second major surface opposite the first major surface, and a layer of adhesive on the second major surface, wherein said first major surface of said first label is adhered to the second major surface of the second label by the adhesive on the second major surface of the second label;

wherein said first major surface of said first label has a first label area and said first major surface of second label has a second label area, and wherein said first label area is greater than said second label area.

61. The label assembly of claim 60, wherein the first label area is twice as large as the second label area.

62. The label assembly of claim 60, wherein the first label area is three times as large as the second label area.

63. The label assembly of claim 60, wherein the label assembly is printed in its assembled state.

64. The label assembly of claim 60, wherein the first label and second label are portions cut from a roll of tape.

65. The label assembly of claim 60, wherein the tape is linerless tape.

66. The label assembly of claim 60, wherein the second label is removable from the first label, and wherein the second label is a targeted advertisement.

67. The label assembly of claim 60 in combination with a package containing a product, wherein the label assembly further comprises a graphical representation of the product.

68. The label assembly of claim 65, wherein variable information is printed on the label assembly during one pass through a printer.

69. A method of printing a label assembly, comprising the steps of:

providing a label assembly, comprising;

a first label including a first major surface, a second major surface opposite the first major surface, and a layer of adhesive on the second major surface; and

a second label including a first major surface, a second major surface opposite the first major surface, and a layer of adhesive on the second major surface, wherein said first major surface of said first label is adhered to the second major surface of the second label by the adhesive on the second major surface of the second label;

wherein said first major surface of said first label has a first label area and said first major surface of second label has a second label area, and wherein said first label area is greater than said second label area; and

printing information on the label assembly.