System and method for granting promotional rewards to credit account holders
First Claim
1. A method of implementing a promotional rewards program, comprising:
- communicating a promotional reward offer to a customer, wherein the promotional reward offer comprises a promotional reward associated with a promotional reward-earning behavior and a promotional time frame; and
crediting the promotional reward to the customer if a customer accomplishes the promotional reward-earning behavior within the promotional time frame.
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Accused Products
Abstract
A system and method for providing promotional rewards is provided. First, a promotional reward is communicated to a customer. The promotional reward offer comprises a promotional reward associated with one or more promotional reward-earning behaviors and a promotional time frame. The offer may specify a customer population, and the customer may be enrolled in the promotional reward program if the customer is determined to be in the population. The customer is credited a promotional reward if the customer accomplishes the promotional reward-earning behavior(s) within the promotional time frame. The customer may also be enrolled in a base reward program. The promotional rewards and base rewards may be accumulated in a customer account. A system for implementing a promotional rewards program is also provided.
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Citations
36 Claims
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1. A method of implementing a promotional rewards program, comprising:
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communicating a promotional reward offer to a customer, wherein the promotional reward offer comprises a promotional reward associated with a promotional reward-earning behavior and a promotional time frame; and
crediting the promotional reward to the customer if a customer accomplishes the promotional reward-earning behavior within the promotional time frame. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A system for enabling customers to earn promotional rewards, comprising:
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an offer setup processor configured to generate an offer for a promotional reward program, wherein said program enables a customer to earn one or more rewards by accomplishing one or more specific reward-earning behaviors during a specific time frame, wherein said customer is enrolled in a base reward program;
an enrollment processor configured to enroll customers into one or more promotional reward programs by processing offer data and customer account data;
a qualifying processor configured to process customer transaction data to determine whether a customer transaction earns a reward. - View Dependent Claims (31, 32, 33, 34)
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35. A computer-readable medium encoded with computer program code for implementing a promotional reward program, comprising:
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offering the customer promotional reward earnings that can be accumulated in a customer rewards account pursuant to a promotional reward program;
accumulating the promotional reward earnings and base reward earnings in the customer rewards account, wherein the promotional reward earnings are accumulated pursuant to the promotional reward program, and the base reward earnings are accumulated pursuant to a base reward program.
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36. A method of implementing a promotional reward program, comprising:
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receiving a customer account identifier at a merchant point of sale, card terminal, or other means for processing an account identifier, wherein the customer account identifier is associated with one or more customer accounts;
processing customer account information associated with the customer account identifier, wherein the customer account is not charged;
crediting reward earnings to the customer account based on the processing step.
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Specification