Apparatus and method for document content trading

• US 20040122760A1
• Filed: 12/23/2002
• Published: 06/24/2004
• Est. Priority Date: 12/23/2002
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Untulis, Charles A., Clearwater, Scott H.
• Application Number:
  US10/326,089
• Publication Number:
  US 20040122760A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A method and corresponding apparatus for document content trading use a content trading system (CTS) to automatically allocate publication resources in a production workflow or manufacturing process. The CTS acts as a marketplace infrastructure for providing goods, services and processes for CTS vendors and CTS customers. Specifically, the CTS enables the CTS customers, such as advertisers, to buy publication spaces from the CTS vendors, such as publishers. The CTS also enables the advertisers to trade among other advertisers for the other advertisers'"'"' publication spaces. Publication spaces thus become a fungible entity, and the publishers no longer need to manually lay out content of a publication.

Claims

1. A method for document content trading, comprising:

creating a content trading system (CTS), wherein the creating step includes defining criteria for trading, and wherein the criteria for trading include available publication spaces;

announcing the CTS to potential customers;

publishing the criteria for trading;

receiving publication contents from one or more customers, wherein the one or more customers generate bids for the available publication spaces; and

consummating a trade of the publication contents among the one or more customers through the CTS.

2. The method of claim 1, further comprising sending a trading result to a vendor for publishing.

3. The method of claim 1, further comprising generating a publication based on a trading result.

4. The method of claim 1, further comprising sending bills to the one or more customers.

5. The method of claim 1, further comprising notifying the one or more customers of a particular kind of a trading activity.

6. The method of claim 1, wherein the consummating step includes using auction mechanisms to trade the publication contents through the CTS.

7. The method of claim 1, wherein the consummating step includes using sealed-bid auction mechanisms to trade the publication contents through the CTS.

8. The method of claim 1, wherein the consummating step includes using Dutch auction mechanisms to trade the publication contents through the CTS.

9. The method of claim 1, wherein the consummating step includes using British auction mechanisms to trade the publication contents through the CTS.

10. The method of claim 1, wherein the consummating step includes using open bidding auction mechanisms to trade the publication contents through the CTS.

11. The method of claim 1, wherein the consummating step includes using a combination of open-bidding and closed bidding auction mechanisms to trade the publication contents through the CTS.

12. The method of claim 1, wherein the publications are advertisements.

13. The method of claim 1, further comprising reselling publication spaces to another customer through the CTS.

14. The method of claim 1, further comprising coordinating the publication contents by customers from a related industry.

15. The method of claim 1, wherein the publishing step includes publishing the criteria for trading on a web page.

16. An apparatus for document content trading, comprising:

one or more vendors that define criteria for content trading, wherein the criteria include available publication spaces;

one or more customers that generate bids for the available publication spaces; and

one or more content trading systems (CTSs) capable of receiving publication contents from the one or more customers and consummating a trade of the publication contents among the one or more customers,

wherein the one or more customers interact with the one or more CTSs through one or more interfaces.

17. The apparatus of claim 16, further comprising an anonymizer service capable of preventing an identity of the one or more customers to be revealed.

18. The apparatus of claim 16, wherein the one or more CTSs are linked together.

19. The apparatus of claim 16, wherein the one or more CTSs are capable of increasing publication revenue for the one or more vendors.

20. A computer readable medium providing instructions for document content trading, the instructions comprising:

creating a content trading system (CTS), wherein the creating step includes defining criteria for trading, and wherein the criteria for trading include available publication spaces;

announcing the CTS to potential customers;

publishing the criteria for trading;

receiving publication contents from one or more customers, wherein the one or more customers generate bids for the available publication spaces; and

consummating a trade of the publication contents among the one or more customers through the CTS.

21. An apparatus for document content trading, comprising:

means for creating a content trading system (CTS), wherein the creating step includes defining criteria for trading, and wherein the criteria for trading include available publication spaces;

means for announcing the CTS to potential customers;

means for publishing the criteria for trading;

means for receiving publication contents from one or more customers, wherein the one or more customers generate bids for the available publication spaces; and

means for consummating a trade of the publication contents among the one or more customers through the CTS.

22. The apparatus of claim 21, further comprising means for sending a trading result to a vendor for publishing.

23. The apparatus of claim 21, further comprising means for generating a publication based on a trading result.

24. The apparatus of claim 21, further comprising means for reselling publication spaces to another customer through the CTS.

25. The apparatus of claim 21, further comprising means for coordinating the publication contents by customers from a related industry.