Apparatus and method for content risk management

• US 20040122858A1
• Filed: 12/23/2002
• Published: 06/24/2004
• Est. Priority Date: 12/23/2002
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Clearwater, Scott H.
• Application Number:
  US10/326,702
• Publication Number:
  US 20040122858A1
• Time in Patent Office: Days
• US Class Current: 707/104.1
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G06Q 40/08 Insurance

Abstract

A method and corresponding apparatus for content risk management use a content risk management (CRM) system to automatically quantify content risk of documents and construct the documents with improved document value. The CRM system creates a risk profile using a combination of publisher and user preferences, and then automatically constructs the documents (content collections and layouts of the content) using the risk profile. As a result, the CRM system automatically reduces content risk of a badly perceived document, efficiently constructing a high value document.

Claims

1. A method for content risk management, comprising:

generating one or more distributions of features of a document, wherein the document includes one or more objects;

calculating a risk parameter using one or more distributions of features, wherein the risk parameter defines risks of the one or more objects and a risk of the document;

interacting with a market-based trading system regarding the risk parameter, wherein the market-based trading system includes a broker; and

consummating a trade among the one or more objects using the broker to reduce the risk of the document.

2. The method of claim 1, wherein the generating step includes generating the one or more distributions of features based on user profiles.

3. The method of claim 1, wherein the generating step includes generating the one or more distributions of features based on featurized content.

4. The method of claim 1, wherein the generating step includes generating the one or more distributions of features based on user profiles and featurized content.

5. The method of claim 1, wherein the calculating step includes calculating the risk parameter using standard deviation and percentile.

6. The method of claim 1, wherein the interacting step includes interacting with a market-based content selection system, wherein the market-based content selection system includes a content broker.

7. The method of claim 1, wherein the interacting step includes interacting with a market-based layout selection system, wherein the market-based layout selection system includes a layout broker.

8. An apparatus for content risk management, comprising:

a market-based trading system, comprising;

a broker capable of consummating trades among one or more objects in a document based on user profiles; and

a content risk management (CRM) system, comprising;

a content risk manager capable of interacting with the broker, generating one or more distributions of features of the document, and calculating a risk parameter using the one or more distributions of features, wherein the risk parameter defines risks of the one or more objects and a risk of the document,

wherein the broker consummates a trade among the one or more objects to reduce the risk of the document.

9. The apparatus of claim 8, wherein the content risk manager generates the one or more distributions of features based on the user profiles.

10. The apparatus of claim 8, wherein the content risk manager generates the one or more distributions of features based on featurized content.

11. The apparatus of claim 8, wherein the content risk manager generates the one or more distributions of features based on the user profiles and featurized content.

12. The apparatus of claim 8, wherein the content risk manager calculates the risk parameter using standard deviation and percentile.

13. The apparatus of claim 8, wherein market-based trading system is a market-based content selection system, wherein the market-based content selection system includes a content broker.

14. The apparatus of claim 8, wherein market-based trading system is a market-based layout selection system, wherein the market-based layout selection system includes a layout broker.

15. A computer readable medium providing instructions for content risk management, the instructions comprising:

generating one or more distributions of features of a document, wherein the document includes one or more objects;

calculating a risk parameter using one or more distributions of features, wherein the risk parameter defines risks of the one or more objects and a risk of the document;

interacting with a market-based trading system regarding the risk parameter, wherein the market-based trading system includes a broker; and

consummating a trade among the one or more objects using the broker to reduce the risk of the document.

16. The computer readable medium of claim 15, wherein the instructions for generating include instructions for generating the one or more distributions of features based on user profiles.

17. The computer readable medium of claim 15, wherein the instructions for generating include instructions for generating the one or more distributions of features based on featurized content.

18. The computer readable medium of claim 15, wherein the instructions for calculating include instructions for calculating the risk parameter using standard deviation and percentile.

19. The computer readable medium of claim 15, wherein the instructions for interacting include instructions for interacting with a market-based content selection system, wherein the market-based content selection system includes a content broker.

20. The computer readable medium of claim 15, wherein the instructions for interacting include instructions for interacting with a market-based layout selection system, wherein the market-based layout selection system includes a layout broker.

21. An apparatus for content risk management, comprising:

means for generating one or more distributions of features of a document, wherein the document includes one or more objects;

means for calculating a risk parameter using one or more distributions of features, wherein the risk parameter defines risks of the one or more objects and a risk of the document;

means for interacting with a market-based trading system regarding the risk parameter, wherein the market-based trading system includes a broker; and

means for consummating a trade among the one or more objects using the broker to reduce the risk of the document.

22. The apparatus of claim 21, wherein the means for calculating includes means for calculating the risk parameter using standard deviation and percentile.

23. The apparatus of claim 21, wherein the means for interacting includes means for interacting with a market-based content selection system, wherein the market-based content selection system includes a content broker.

24. The apparatus of claim 21, wherein the means for interacting includes means for interacting with a market-based layout selection system, wherein the market-based layout selection system includes a layout broker.