Wireless communications system and method

• US 20040127199A1
• Filed: 01/07/2003
• Published: 07/01/2004
• Est. Priority Date: 03/01/2001
• Status: Active Grant

• Current Assignee: WSOU Investments, LLC (WSOU Holdings, LLC)
• Original Assignee: Nokia Corporation
• Inventors: Kagan, Michael L., Gamse, Ian Elkan, Rose, Charles Anthony, Kamien, David
• Granted Patent: US 7,158,753 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 20/34 using an out-of-band subcarrier signal
• CPC Class Codes: H04H 20/93 which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
• CPC Class Codes: H04H 60/51 of receiving stations
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04H 60/85 which are mobile communication networks
• CPC Class Codes: H04H 60/91 Mobile communication networks for accessing the Internet H04H60/85

Abstract

This invention discloses a method and a system for communicating with a user including wirelessly broadcasting content which is accessible to a multiplicity of users and which includes at least some non-audio enabling a user to select a portion of the content responsive to a selection by the user, capturing at least part of the non-audio content, corresponding to the portion of the content selected by the user and employing at least part of the captured content to access a contact using a mobile communicator by initially establishing contact with a non product-specific communication facility and employing product-specific information contained in the non-audio content.

Claims

1. A method of communicating with a user comprising:

wirelessly broadcasting content which is accessible to a multiplicity of users and which includes at least some non-audio content which is not visible to said users without user actuation and which includes product-specific information;

enabling a user to select a portion of said content;

responsive to a selection by said user, capturing at least part of said non-audio content, corresponding to said portion of said content selected by said user; and

employing at least part of said captured content to access a contact using a mobile communicator by initially establishing contact with a non product-specific communication facility and employing product-specific information contained in said non-audio content.

2. A method of communicating with a user according to claim 1 and wherein said employing involves an action by said user.

3. A method of communicating with a user according to claim 1 and wherein said employing takes place automatically.

4. A method of communicating with a user according to any of claims 1-3 and wherein said wirelessly broadcasting comprises radio broadcasting.

5. A method of communicating with a user according to any of claims 1-4 and wherein said wirelessly broadcasting comprises television broadcasting.

6. A method of communicating with a user according to any of claims 1-5 and wherein said wirelessly broadcasting comprises Bluetooth transmitting.

7. A method of communicating with a user according to claim 4 and wherein said radio broadcasting comprises FM broadcasting.

8. A method of communicating with a user according to any of claims 1-7 and wherein said wirelessly broadcasting comprises satellite broadcasting.

9. A method of communicating with a user according to any of claims 1-8 and wherein said enabling comprises prompting a user to make a selection.

10. A method of communicating with a user according to any of claims 1-9 and wherein said enabling comprises enabling a user to make an unprompted selection.

11. A method of communicating with a user according to any of claims 1-10 and wherein said enabling comprises enabling a user to make a selection orally.

12. A method of communicating with a user according to any of claims 1-11 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

13. A method of communicating with a user according to any of claims 1-12 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

14. A method of communicating with a user according to any of claims 1-13 and wherein said capturing comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

15. A method of communicating with a user according to any of claims 1-14 and wherein said contact is a web site.

16. A method of communicating with a user according to any of claims 1-15 and wherein said contact is a telephone communicator.

17. A method of communicating with a user according to any of claims 1-16 and also comprising providing communication via at least one facilitator between a broadcast facility providing said wirelessly broadcasting and at least one of a product-specific communication facility and said non product-specific communication facility.

18. A method of communicating with a user according to any of claims 1-17 and wherein said wirelessly broadcasting comprises digital broadcasting.

19. A method of communicating with a user according to any of claims 1-18 and wherein said enabling includes providing communication between said non product-specific communication facility and at least one product specific communication facility.

20. A method of communicating with a user according to any of claims 1-19 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

106. A method according to any of claims 1-5 and wherein said broadcasting comprises Bluetooth transmitting.

21. A method of communicating with a user comprising:

wirelessly broadcasting content including non-audio content which is accessible to a multiplicity of users and is not visible to said users without user actuation;

enabling a user to preselect certain non-audio content based on user determined criteria;

responsive to said preselection, capturing at least part of said non-audio content; and

employing a mobile communicator using at least part of said captured non-audio content to access a contact.

22. A method of communicating with a user according to claim 21 and wherein said employing involves an action by said user.

23. A method of communicating with a user according to claim 21 and wherein said employing takes place automatically.

24. A method of communicating with a user according to any of claims 21-23 and wherein said wirelessly broadcasting comprises radio broadcasting.

25. A method of communicating with a user according to any of claims 21-24 and wherein said wirelessly broadcasting comprises television broadcasting.

26. A method of communicating with a user according to any of claims 21-25 and wherein said wirelessly broadcasting comprises Bluetooth transmitting.

27. A method of communicating with a user according to any of claims 21-26 and wherein said radio broadcasting comprises FM broadcasting.

28. A method of communicating with a user according to any of claims 21-27 and wherein said wirelessly broadcasting comprises satellite broadcasting.

29. A method of communicating with a user according to any of claims 21-28 and wherein said enabling comprises prompting a user to make a selection.

30. A method of communicating with a user according to any of claims 21-29 and wherein said enabling comprises enabling a user to make an unprompted selection.

31. A method of communicating with a user according to any of claims 21-30 and wherein said enabling comprises enabling a user to make a selection orally.

32. A method of communicating with a user according to any of claims 21-31 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

33. A method of communicating with a user according to any of claims 21-32 and wherein said enabling comprises enabling a user to preselect multiple types of content based on user determined criteria.

34. A method of communicating with a user according to any of claims 21-33 and wherein said capturing comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

35. A method of communicating with a user according to any of claims 21-34 and wherein said contact is a web site.

36. A method of communicating with a user according to any of claims 21-35 and wherein said contact is a telephone communicator.

37. A method of communicating with a user according to any of claims 21-36 and also comprising providing communication via at least one facilitator between a broadcast facility providing said wirelessly broadcasting and at least one of a product-specific communication facility and said non product-specific communication facility.

38. A method of communicating with a user according to any of claims 21-37 and wherein said wirelessly broadcasting comprises digital broadcasting.

39. A method of communicating with a user according to any of claims 21-38 and wherein said enabling includes providing communication between said non product-specific communication facility and at least one product specific communication facility.

40. A method of communicating with a user according to any of claims 21-39 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

41. A method of communicating with a user comprising:

wirelessly broadcasting content which is accessible to a multiplicity of users and which is carried by a carrier and a sub-carrier, a non-audible portion of said content including product-specific interactive information;

enabling a user to select a portion of said content;

responsive to a selection by said user, capturing at least part of said content carried by said sub-carrier, corresponding to said portion of said content selected by said user; and

employing at least part of said captured content to access a contact for at least partially product-specific interaction.

42. A method of communicating with a user according to claim 41 and wherein said employing involves an action by said user.

43. A method of communicating with a user according to claim 41 and wherein said employing takes place automatically.

44. A method of communicating with a user according to any of claims 41-43 and wherein said wirelessly broadcasting comprises radio broadcasting.

45. A method of communicating with a user according to any of claims 41-44 and wherein said wirelessly broadcasting comprises television broadcasting.

46. A method of communicating with a user according to any of claims 41-45 and wherein said wirelessly broadcasting comprises Bluetooth transmitting.

47. A method of communicating with a user according to any of claims 41-46 and wherein said radio broadcasting comprises FM broadcasting.

48. A method of communicating with a user according to any of claims 41-47 and wherein said wirelessly broadcasting comprises satellite broadcasting.

49. A method of communicating with a user according to any of claims 41-48 and wherein said enabling comprises prompting a user to make a selection.

50. A method of communicating with a user according to any of claims 41-49 and wherein said enabling comprises enabling a user to make an unprompted selection.

51. A method of communicating with a user according to any of claims 41-50 and wherein said enabling comprises enabling a user to make a selection orally.

52. A method of communicating with a user according to any of claims 41-51 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

53. A method of communicating with a user according to any of claims 41-52 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

54. A method of communicating with a user according to any of claims 41-53 and wherein said capturing comprises capturing at least part of said content carried by said sub-carrier, corresponding to said portion of said content selected by said user.

55. A method of communicating with a user according to any of claims 41-54 and wherein said contact is a web site.

56. A method of communicating with a user according to any of claims 41-55 and wherein said contact is a telephone communicator.

57. A method of communicating with a user according to any of claims 41-56 and also comprising providing communication via at least one facilitator between a broadcast facility providing said wirelessly broadcasting and at least one of a product-specific communication facility and said non product-specific communication facility.

58. A method of communicating with a user according to any of claims 41-57 and wherein said wirelessly broadcasting comprises digital broadcasting.

59. A method of communicating with a user according to any of claims 41-58 and wherein said enabling includes providing communication between said non product-specific communication facility and at least one product specific communication facility.

60. A method of communicating with a user according to any of claims 41-59 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

61. A method for providing interaction between a multiplicity of users and at least one communication facility comprising:

receiving non-user sensible content on a mobile communicator;

broadcasting user-sensible content to a first user receiver in synchronization with providing said non-user sensible content to said mobile communicator;

enabling a user to capture selected user non-sensible content on said mobile communicator in response to said user-sensible content received by said user via said first receiver; and

providing interaction between said user and said at least one communication facility based on said user non-sensible content.

62. A method according to claim 61 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

63. A method according to claim 61 or claim 62 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

64. A method according to claim 61 or claim 62 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected in response to a user capture command specifying a broadcast channel along which the user is receiving said user sensible content and providing a time indication enabling said user sensible content on said broadcast channel to be unambiguously identified.

65. A method according to any of claims 61-64 and wherein said enabling comprises prompting a user to make a selection.

66. A method according to any of claims 61-65 and wherein said enabling comprises enabling a user to make an unprompted selection.

67. A method according to any of claims 61-66 and wherein said enabling comprises enabling a user to make a selection orally.

68. A method according to any of claims 61-67 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

69. A method according to any of claims 61-68 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

70. A method according to any of claims 61-69 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

71. A method according to any of claims 61-70 and wherein said contact is a web site.

72. A method according to any of claims 61-71 and wherein said contact is a telephone communicator.

73. A method according to any of claims 61-72 and also comprising providing communication via at least one facilitator between a broadcast facility and at least one of a product-specific communication facility and said non product-specific communication facility.

74. A method of communicating with a user according to any of claims 61-73 and wherein said enabling includes providing communication between a non product-specific communication facility and at least one product specific communication facility.

75. A method of communicating with a user according to any of claims 61-74 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

76. A method according to any of claims 61-75 and also comprising radio broadcasting said content.

77. A method according to any of claims 61-76 and also comprising television broadcasting said content.

78. A method according to any of claims 61-77 and also comprising broadcasting said content via Bluetooth.

79. A method according to any of claims 61-78 and also comprising FM broadcasting said content.

80. A method according to any of claims 61-79 and also comprising satellite broadcasting said content.

81. A method for providing at least partially automatic product-specific interaction between a multiplicity of users and a plurality of product-specific communication facilities comprising:

broadcasting user-sensible content in synchronization with user non-sensible content;

enabling a user to capture selected user non-sensible content in response to said user-sensible content; and

providing at least partially automatic product-specific mobile interaction via a non-product specific communication facility with at least one of said plurality of product-specific communication facilities

82. A method according to claim 81 and wherein said providing involves an action by said user.

83. A method according to claim 81 and wherein said providing takes place automatically.

84. A method according to any of claims 81-83 and wherein said broadcasting comprises radio broadcasting.

85. A method according to any of claims 81-84 and wherein said broadcasting comprises television broadcasting.

86. A method according to any of claims 81-85 and wherein said broadcasting comprises Bluetooth transmitting.

87. A method according to claim 84 and wherein said radio broadcasting comprises FM broadcasting.

88. A method according to any of claims 81-87 and wherein said broadcasting comprises satellite broadcasting.

89. A method according to any of claims 81-88 and wherein said enabling comprises prompting a user to make a selection.

90. A method according to any of claims 81-89 and wherein said enabling comprises enabling a user to make an unprompted selection.

91. A method according to any of claims 81-90 and wherein said enabling comprises enabling a user to make a selection orally.

92. A method according to any of claims 81-91 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

93. A method according to any of claims 81-92 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

94. A method according to any of claims 81-93 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

95. A method according to any of claims 81-94 and wherein said contact is a web site.

96. A method according to any of claims 81-95 and wherein said contact is a telephone communicator.

97. A method according to any of claims 81-96 and also comprising providing communication via at least one facilitator between a broadcast facility providing said broadcasting and at least one of a product-specific communication facility and said non product-specific communication facility.

98. A method according to any of claims 81-97 and wherein said broadcasting comprises digital broadcasting.

99. A method according to any of claims 81-98 and wherein said providing includes providing communication between said non product-specific communication facility and a plurality of product specific communication facilities.

100. A method according to any of claims 81-99 and wherein said providing includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

101. A method for providing at least partially automatic product-specific interaction between a multiplicity of users and a plurality of product-specific communication facilities comprising:

broadcasting user-sensible content to a first user receiver in synchronization with broadcasting user non-sensible content to a second user receiver;

enabling a user to capture selected user non-sensible content on said second receiver in response to said user-sensible content received by said user via said first receiver; and

providing at least partially automatic product-specific interaction via a non-product specific communication facility with at least one of said plurality of product-specific communication facilities.

102. A method according to claim 101 and wherein said enabling involves an action by said user.

103. A method according to claim 101 and wherein said enabling takes place automatically.

104. A method according to any of claims 101-103 and wherein said broadcasting comprises radio broadcasting.

105. A method according to any of claims 101-104 and wherein said broadcasting comprises television broadcasting.

107. A method according to claim 104 and wherein said radio broadcasting comprises FM broadcasting.

108. A method according to any of claims 101-107 and wherein said broadcasting comprises satellite broadcasting.

109. A method according to any of claims 101-108 and wherein said enabling comprises prompting a user to make a selection.

110. A method according to any of claims 101-109 and wherein said enabling comprises enabling a user to make an unprompted selection.

111. A method according to any of claims 101-110 and wherein said enabling comprises enabling a user to make a selection orally,

112. A method according to any of claims 101-111 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

113. A method according to any of claims 101-112 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

114. A method according to any of claims 101-113 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

115. A method according to any of claims 101-114 and wherein said contact is a web site.

116. A method according to any of claims 101-115 and wherein said contact is a telephone communicator.

117. A method according to any of claims 101-116 and also comprising providing communication via at least one facilitator between a broadcast facility providing said wirelessly broadcasting and at least one of a product-specific communication facility and said non product-specific communication facility.

118. A method according to any of claims 101-117 and wherein said broadcasting comprises digital broadcasting.

119. A method according to any of claims 101-118 and wherein said providing employs is actuated at least partially by said content.

120. A method according to any of claims 101-119 and wherein said providing includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

133. A method according to any of claims 121-120 and wherein said contact is a web site.

121. A method for providing interaction between a multiplicity of users and at least one communication facility comprising:

receiving non-user sensible content at a mobile communicator;

providing user viewable content to a user in synchronization with provision of said user non-sensible content to said mobile communicator;

enabling a user to capture selected user non-sensible content on said mobile communicator in response to said user-sensible content received by said user; and

providing interaction between said user and said at least one communication facility based on said user non-sensible content.

122. A method according to claim 121 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content.

123. A method according to claim 121 and wherein said input to said mobile communicator of information identifying said user-sensible content is synchronized automatically.

124. A method according to claim 121 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

125. A method according to claim 121 or claim 122 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

126. A method according to claim 121 or claim 122 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected in response to a user capture command specifying a broadcast channel along which the user is receiving said user sensible content and providing a time indication enabling said user sensible content on said broadcast channel to be unambiguously identified.

127. A method according to any of claims 121-124 and wherein said enabling comprises prompting a user to make a selection.

128. A method according to any of claims 121-127 and wherein said enabling comprises enabling a user to make an unprompted selection.

129. A method according to any of claims 121-128 and wherein said enabling comprises enabling a user to make a selection orally.

130. A method according to any of claims 121-129 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

131. A method according to any of claims 121-130 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

132. A method according to any of claims 121-131 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

134. A method according to any of claims 121-133 and wherein said contact is a telephone communicator.

135. A method according to any of claims 121-134 and also comprising providing communication via at least one facilitator between a broadcast facility and at least one of a product-specific communication facility and said non product-specific communication facility.

136. A method of communicating with a user according to any of claims 121-135 and wherein said enabling includes providing communication between a non product-specific communication facility and at least one product specific communication facility.

137. A method of communicating with a user according to any of claims 121-136 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

138. A method according to any of claims 121-137 and also comprising radio broadcasting said content.

139. A method according to any of claims 121-138 and also comprising television broadcasting said content.

140. A method according to any of claims 121-139 and also comprising broadcasting said content via Bluetooth.

141. A method according to any of claims 121-140 and also comprising FM broadcasting said content.

142. A method according to any of claims 121-141 and also comprising satellite broadcasting said content.

157. A method according to any of claims 143-142 and wherein said contact is a web site.

143. A method for providing interaction between a multiplicity of users and at least one communication facility comprising:

receiving non-user sensible content at a mobile communicator;

broadcasting user-sensible content to said mobile communicator in synchronization with provision of said user non-sensible content to said mobile communicator;

enabling a user to capture selected user non-sensible content on said mobile communicator in response to said user-sensible content received by said user via said mobile communicator; and

providing interaction between said user and said at least one communication facility based on said user non-sensible content.

144. A method according to claim 143 and wherein enabling said user capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

145. A method according to claim 144 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

146. A method according to claim 143 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content.

147. A method according to claim 143 and wherein said input to said mobile communicator of information identifying said user-sensible content is synchronized automatically.

148. A method according to claim 143 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

149. A method according to claim 143 or claim 144 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

150. A method according to claim 143 or claim 144 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected in response to a user capture command specifying a broadcast channel along which the user is receiving said user sensible content and providing a time indication enabling said user sensible content on said broadcast channel to be unambiguously identified.

151. A method according to any of claims 143-146 and wherein said enabling comprises prompting a user to make a selection.

152. A method according to any of claims 143-151 and wherein said enabling comprises enabling a user to make an unprompted selection.

153. A method according to any of claims 143-152 and wherein said enabling comprises enabling a user to make a selection orally.

154. A method according to any of claims 143-153 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

155. A method according to any of claims 143-154 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

156. A method according to any of claims 143-155 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

158. A method according to any of claims 143-157 and wherein said contact is a telephone communicator.

159. A method according to any of claims 143-158 and also comprising providing communication via at least one facilitator between a broadcast facility and at least one of a product-specific communication facility and said non product-specific communication facility.

160. A method of communicating with a user according to any of claims 143-159 and wherein said enabling includes providing communication between a non product-specific communication facility and at least one product specific communication facility.

161. A method of communicating with a user according to any of claims 143-160 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

162. A method according to any of claims 143-161 and also comprising radio broadcasting said content.

163. A method according to any of claims 143-162 and also comprising television broadcasting said content.

164. A method according to any of claims 143-163 and also comprising broadcasting said content via Bluetooth.

165. A method according to any of claims 143-164 and also comprising FM broadcasting said content.

166. A method according to any of claims 143-165 and also comprising satellite broadcasting said content.

167. A system for communicating with a user comprising:

a wireless broadcasting facility operative to provide content to a multiplicity of users and which includes at least some non-audio product-specific content;

a user operable content selection functionality;

a content capture functionality, responsive to a selection by said user to capture at least part of said non-audio content, corresponding to said portion of said content selected by said user; and

a product-specific contact access functionality, employing at least part of said captured content to access a contact via a non-product specific communication facility.

168. A system for communicating with a user according to claim 167 and wherein said contact access functionality includes a user actuation interface.

169. A system according to either of claims 167 &

168 and wherein said contact access functionality comprises a mobile communicator employed by said user for automatically establishing product-specific contact using at least some of said content.

170. A system according to any of claims 167-169 and wherein said content includes non-audible content.

171. A system according to any of claims 167-169 and wherein said content includes non-audible, non-visible content.

172. A system according to claim 171 and wherein said non-audible content is not visible on a receiver of said content directly from said broadcast facility.

173. A system for communicating with a user according to claim 167 or claim 168 and wherein said contact access functionality operates automatically.

174. A system for communicating with a user according to claim 171 and wherein said radio broadcasting facility comprises an FM broadcasting facility.

175. A system for communicating with a user according to any of claims 167-174 and wherein said user operable content selection functionality includes prompting functionality for prompting a user to make a selection.

176. A system for communicating with a user according to any of claims 167-175 and wherein said user operable content selection functionality comprises user selection functionality enabling a user to make an unprompted selection.

177. A system for communicating with a user according to any of claims 167-176 and wherein said user operable content selection functionality comprises voice activated user selection functionality enabling a user to make a selection orally.

178. A system for communicating with a user according to any of claims 167-177 and wherein said user operable content selection functionality comprises manually activated user selection functionality enabling a user to make a selection by a manual actuation.

179. A system for communicating with a user according to any of claims 167-178 and wherein said user operable content selection functionality comprises preselection functionality enabling a user to preselect certain content based on user determined criteria.

180. A system for communicating with a user according to claim 167-179 and wherein said content capture functionality comprises sub-carrier content capture functionality operative to capture at least part of said content carried by said sub-carrier, corresponding to said portion of said content selected by said user.

181. A system for communicating with a user according to any of claims 167-180 and wherein said contact is a web site.

182. A system for communicating with a user according to any of claims 167-181 and wherein said contact is a telephone communicator.

183. A system according to any of claims 167-182 and wherein said wireless broadcasting facility comprises a radio broadcasting facility.

184. A system according to any of claims 167-183 and wherein said wireless broadcasting facility comprises a television broadcasting facility.

185. A system according to any of claims 167-184 and wherein said wireless broadcasting facility comprises a Bluetooth broadcasting facility.

186. A system according to any of claims 167-185 and wherein said wireless broadcasting facility comprises an FM broadcasting facility.

187. A system according to any of claims 167-186 and wherein said wireless broadcasting facility comprises a satellite broadcasting facility.

188. A system for communicating with a user comprising:

a wireless broadcasting facility operative to provide content to a multiplicity of users;

a user operable content selection functionality;

a content capture functionality, responsive to a selection by said user to capture at least part of said content based on predetermined criteria;

a contact access functionality, employing at least part of said captured content to access a contact; and

a facilitator operative to functionally interconnect said wireless broadcasting facility and said contact access functionality.

189. A system according to claim 188 and wherein said facilitator also is functionally interconnected with an advertising content administrator.

190. A system according to either of claims 188 and 189 and wherein said facilitator also provides financial clearinghouse functionality to at least said wireless broadcasting facility and said contact access functionality.

191. A system according to any of claims 188-190 and wherein said contact access functionality includes at least one non-product specific communication facility and a plurality of product specific communication facilities.

192. A system according to any of claims 188-191 and wherein said contact access functionality comprises a mobile communicator employed by said user for automatically establishing product-specific contact using at least some of said content.

193. A system according to any of claims 188-192 and wherein said content includes non-audible content.

194. A system according to any of claims 188-193 and wherein said content includes non-audible, non-visible content.

195. A system according to claim 194 and wherein said non-audible content is not visible on a receiver of said content directly from said broadcast facility.

196. A system for communicating with a user according to any of claims 188-195 and wherein said contact access functionality includes a user actuation interface.

197. A system for communicating with a user according to any of claims 188-196 and wherein said contact access functionality operates automatically.

198. A system for communicating with a user according to any of claims 188-197 and wherein said wireless broadcasting facility comprises a radio broadcasting facility.

199. A system for communicating with a user according to any of claims 188-198 and wherein said wireless broadcasting facility comprises a television broadcasting facility.

200. A system for communicating with a user according to any of claims 188-199 and wherein said wireless broadcasting facility comprises a Bluetooth facility.

201. A system for communicating with a user according to claim 198 and wherein said radio broadcasting facility comprises an FM broadcasting facility.

202. A system for communicating with a user according to any of claims 188-201 and wherein said user operable content pre-selection functionality comprises voice activated user selection functionality enabling a user to make a selection orally.

203. A system for communicating with a user according to any of claims 188-202 and wherein said user operable content selection functionality comprises manually activated user selection functionality enabling a user to make a selection by a manual actuation.

204. A system for communicating with a user according to any of claims 188-203 and wherein said user operable content selection functionality comprises preselection functionality enabling a user to preselect certain content based on user determined criteria.

205. A system for communicating with a user according to any of claims 188-204 and wherein said content capture functionality comprises sub-carrier content capture functionality operative to capture at least part of said content carried by said sub-carrier, corresponding to said portion of said content pre-selected by said user.

206. A system for communicating with a user according to any of claims 188-204 and wherein said contact is a web site.

207. A system for communicating with a user according to any of claims 188-206 and wherein said contact is a telephone communicator.

208. A system for communicating with a user comprising:

a wireless broadcasting facility operative to provide content to a multiplicity of users, which content is inaudible and is not visible to said users without user actuation;

a user operable content selection functionality;

a content capture functionality, responsive to a selection by said user to capture at least part of said content; and

contact access functionality, employing at least part of said content captured by said user to automatically access a contact in response to user actuation.

209. A system according to claim 208 and wherein said contact access functionality provides automatic product-specific contact access using at least part of said content captured by said user.

210. A system for communicating with a user according to either of claims 208 &

209 and wherein said wireless broadcasting facility comprises a Bluetooth facility.

211. A system for communicating with a user according to any of claims 208-210 and wherein said radio broadcasting facility comprises an FM broadcasting facility.

212. A system for communicating with a user according to any of claims 208-211 and including user operable content pre-selection functionality comprising voice activated user selection functionality enabling a user to make a selection orally.

213. A system for communicating with a user according to any of claims 208-212 and comprising user operable content selection functionality including manually activated user selection functionality enabling a user to make a selection by a manual actuation.

214. A system for communicating with a user according to any of claims 208-213 and comprising user operable content selection functionality including preselection functionality enabling a user to preselect certain content based on user determined criteria.

215. A system for communicating with a user according to any of claims 208-214 and wherein said content capture functionality comprises sub-carrier content capture functionality operative to capture at least part of said content carried by said sub-carrier, corresponding to said portion of said content pre-selected by said user.

216. A system for communicating with a user according to any of claims 208-214 and wherein said contact is a web site.

217. A system for communicating with a user according to any of claims 208-216 and wherein said contact is a telephone communicator.

222. A system for communicating with a user according to any of claims 211-221 and wherein said user operable content pre-selection functionality comprises voice activated user selection functionality enabling a user to make a selection orally.

223. A system for communicating with a user according to any of claims 211-222 and wherein said user operable content selection functionality comprises manually activated user selection functionality enabling a user to make a selection by a manual actuation.

224. A system for communicating with a user according to any of claims 211-223 and wherein said user operable content selection functionality comprises preselection functionality enabling a user to preselect certain content based on user determined criteria.

225. A system for communicating with a user according to any of claims 211-224 and wherein said content capture functionality comprises sub-carrier content capture functionality operative to capture at least part of said content carried by said sub-carrier, corresponding to said portion of said content pre-selected by said user.

226. A system for communicating with a user according to any of claims 211-224 and wherein said contact is a web site.

227. A system for communicating with a user according to any of claims 211-226 and wherein said contact is a telephone communicator.

218. A system for providing at least partially automatic product-specific interaction between a multiplicity of users and a plurality of product-specific communication facilities comprising:

a broadcast facility operative to broadcast user-sensible content in synchronization with user non-sensible content;

a user operative content capture functionality enabling a user to capture selected user non-sensible content in response to said user-sensible content;

a non-product specific communication facility; and

a user actuable contact access functionality including a mobile communicator and providing at least partially automatic product-specific interaction via said non-product specific communication facility with at least one of said plurality of product-specific communication facilities.

219. A system for communicating with a user according to claim 218 and wherein said wireless broadcasting facility comprises a Bluetooth facility.

220. A system for communicating with a user according to claim 218 and wherein said radio broadcasting facility comprises a satellite broadcasting facility.

221. A system for communicating with a user according to claim 218 and wherein said radio broadcasting facility comprises an FM broadcasting facility.

228. A system for providing at least partially automatic product-specific interaction between a multiplicity of users and a plurality of product-specific communication facilities comprising:

a synchronized broadcast facility operative to broadcast user-sensible content to a first user receiver in synchronization with broadcasting user non-sensible content to a second user receiver;

user capture functionality enabling a user to capture selected user non-sensible content on said second receiver in response to said user-sensible content received by said user via said first receiver; and

user actuable access functionality providing at least partially automatic product-specific interaction via a non-product specific communication facility between said user and at least one of said plurality of product-specific communication facilities.

229. A system according to claim 228 and wherein said providing involves an action by said user.

230. A system according to claim 228 and wherein said providing takes place automatically.

231. A system according to any of claims 228-230 and wherein said broadcasting comprises radio broadcasting.

232. A system according to any of claims 228-231 and wherein said broadcasting comprises television broadcasting.

233. A system according to any of claims 228-232 and wherein said broadcasting comprises Bluetooth transmitting.

234. A system according to claim 231 and wherein said radio broadcasting comprises FM broadcasting.

235. A system according to any of claims 228-234 and wherein said broadcasting comprises satellite broadcasting.

236. A system according to any of claims 228-235 and wherein said enabling comprises prompting a user to make a selection.

237. A system according to any of claims 228-236 and wherein said enabling comprises enabling a user to make an unprompted selection.

238. A system according to any of claims 228-237 and wherein said enabling comprises enabling a user to make a selection orally.

239. A system according to any of claims 228-238 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

240. A system according to any of claims 228-239 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

241. A system according to any of claims 228-240 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

242. A system according to any of claims 228-241 and wherein said contact is a web site.

243. A system according to any of claims 228-242 and wherein said contact is a telephone communicator.

244. A system according to any of claims 228-243 and also comprising providing communication via at least one facilitator between a broadcast facility providing said broadcasting and at least one of a product-specific communication facility and said non product-specific communication facility.

245. A system according to any of claims 228-244 and wherein said broadcasting comprises digital broadcasting.

246. A system according to any of claims 228-245 and wherein said providing includes providing communication between said non product-specific communication facility and a plurality of product specific communication facilities.

247. A system according to any of claims 228-246 and wherein said providing includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

248. A system for providing interaction between a multiplicity of users and at least one communication facility comprising:

a mobile communicator operative to receive non-user sensible content;

at least one synchronized broadcast facility operative to broadcast user-sensible content to a first user receiver in synchronization with provision of said user non-sensible content to said mobile communicator;

user capture functionality enabling a user to capture selected user non-sensible content on said mobile communicator in response to said user-sensible content received by said user via said first receiver; and

user actuable access functionality providing interaction between said user and said at least one communication facility based on said user non-sensible content.

249. A system according to claim 248 and wherein said user capture functionality involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

250. A system according to claim 248 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

251. A system according to claim 248 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected in response to a user capture command specifying a broadcast channel along which the user is receiving said user sensible content and providing a time indication enabling said user sensible content on said broadcast channel to be unambiguously identified.

252. A system according to claim 248 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content.

253. A system according to claim 248 and wherein said input to said mobile communicator of information identifying said user-sensible content is synchronized automatically.

254. A system according to claim 248 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

255. A system according to claim 248 or claim 249 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

256. A system according to claim 248 or claim 249 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected in response to a user capture command specifying a broadcast channel along which the user is receiving said user sensible content and providing a time indication enabling said user sensible content on said broadcast channel to be unambiguously identified.

257. A system according to any of claims 248-256 and wherein said enabling comprises prompting a user to make a selection.

258. A system according to any of claims 248-257 and wherein said enabling comprises enabling a user to make an unprompted selection.

259. A system according to any of claims 248-258 and wherein said enabling comprises enabling a user to make a selection orally.

260. A system according to any of claims 248-259 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

261. A system according to any of claims 248-260 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

262. A system according to any of claims 248-261 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

263. A system according to any of claims 248-262 and wherein said contact is a web site.

264. A system according to any of claims 248-263 and wherein said contact is a telephone communicator.

265. A system according to any of claims 248-264 and also comprising providing communication via at least one facilitator between a broadcast facility and at least one of a product-specific communication facility and said non product-specific communication facility.

266. A system of communicating with a user according to any of claims 248-265 and wherein said enabling includes providing communication between a non product-specific communication facility and at least one product specific communication facility.

267. A system of communicating with a user according to any of claims 248-266 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

268. A system according to any of claims 248-267 and also comprising radio broadcasting said content.

269. A system according to any of claims 248-268 and also comprising television broadcasting said content.

270. A system according to any of claims 248-269 and also comprising broadcasting said content via Bluetooth.

271. A system according to any of claims 248-270 and also comprising FM broadcasting said content.

272. A system according to any of claims 248-271 and also comprising satellite broadcasting said content.

273. A system for providing interaction between a multiplicity of users and at least one communication facility comprising:

a mobile communicator operative to receive non-user sensible content;

a billboard facility providing user viewable content to a user in synchronization with provision of said user non-sensible content to said mobile communicator;

user capture functionality enabling a user to capture selected user non-sensible content on said mobile communicator in response to said user-sensible content received by said user; and

user actuable access functionality providing interaction between said user and said at least one communication facility based on said user non-sensible content.

274. A system according to claim 273 and wherein said user capture functionality involves input to said mobile communicator of information identifying said user-sensible content.

275. A system according to claim 273 and wherein said input to said mobile communicator of information identifying said user-sensible content is synchronized automatically.

276. A system according to any of claims 273-275 and wherein said billboard facility is a stationary billboard facility.

277. A system according to any of claims 273-276 and wherein said billboard facility is a vehicle mounted billboard facility.

278. A system according to claim 273 and wherein enabling said user capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

279. A system according to claim 273 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

280. A system according to claim 273 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content.

281. A system according to claim 273 and wherein said input to said mobile communicator of information identifying said user-sensible content is synchronized automatically.

282. A system according to claim 273 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

283. A system according to any of claims 273 to 282 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

284. A system according to any of claims 273 to 283 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected in response to a user capture command specifying a broadcast channel along which the user is receiving said user sensible content and providing a time indication enabling said user sensible content on said broadcast channel to be unambiguously identified.

285. A system according to any of claims 273-284 and wherein said enabling comprises prompting a user to make a selection.

286. A system according to any of claims 273-285 and wherein said enabling comprises enabling a user to make an unprompted selection.

287. A system according to any of claims 273-277 and wherein said enabling comprises enabling a user to make a selection orally.

288. A method according to any of claims 273-287 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

289. A system according to any of claims 273-288 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

290. A system according to any of claims 273-289 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

291. A system according to any of claims 273-290 and wherein said contact is a web site.

292. A system according to any of claims 273-291 and wherein said contact is a telephone communicator.

293. A system according to any of claims 273-292 and also comprising providing communication via at least one facilitator between a broadcast facility and at least one of a product-specific communication facility and said non product-specific communication facility.

294. A system of communicating with a user according to any of claims 273-293 and wherein said enabling includes providing communication between a non product-specific communication facility and at least one product specific communication facility.

295. A system of communicating with a user according to any of claims 273-294 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

296. A system according to any of claims 273-295 and also comprising radio broadcasting said content.

297. A system according to any of claims 273-296 and also comprising television broadcasting said content.

298. A system according to any of claims 273-297 and also comprising broadcasting said content via Bluetooth.

299. A system according to any of claims 273-298 and also comprising FM broadcasting said content.

300. A system according to any of claims 273-299 and also comprising satellite broadcasting said content.

301. A system for providing interaction between a multiplicity of users and at least one communication facility comprising:

a mobile communicator operative to receive non-user sensible content;

at least one synchronized broadcast facility operative to broadcast user-sensible content to said mobile communicator in synchronization with provision of said user non-sensible content to said mobile communicator;

user capture functionality enabling a user to capture selected user non-sensible content on said mobile communicator in response to said user-sensible content received by said user via said mobile communicator; and

user actuable access functionality providing interaction between said user and said at least one communication facility based on said user non-sensible content.

302. A system according to claim 301 and wherein said user capture functionality involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

303. A system according to claim 301 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

304. A system according to any of claims 301 to 303 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content.

305. A system according to any of claims 301 to 304 and wherein said input to said mobile communicator of information identifying said user-sensible content is synchronized automatically.

306. A system according to claim any of claims 301-305 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

307. A system according to any of claims 301 to 306 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

308. A system according to any of claims 301 to 307 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected in response to a user capture command specifying a broadcast channel along which the user is receiving said user sensible content and providing a time indication enabling said user sensible content on said broadcast channel to be unambiguously identified.

309. A system according to any of claims 301-308 and wherein said enabling comprises prompting a user to make a selection.

310. A system according to any of claims 301-309 and wherein said enabling comprises enabling a user to make an unprompted selection.

311. A system according to any of claims 301-310 and wherein said enabling comprises enabling a user to make a selection orally.

312. A system according to any of claims 301-311 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

313. A system according to any of claims 302-312 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

314. A system according to any of claims 302-313 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

315. A system according to any of claims 302-314 and wherein said contact is a web site.

316. A system according to any of claims 302-315 and wherein said contact is a telephone communicator.

317. A system according to any of claims 302-316 and also comprising providing communication via at least one facilitator between a broadcast facility and at least one of a product-specific communication facility and said non product-specific communication facility.

318. A system of communicating with a user according to any of claims 302-317 and wherein said enabling includes providing communication between a non product-specific communication facility and at least one product specific communication facility.

319. A system of communicating with a user according to any of claims 302-318 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

320. A system according to any of claims 302-319 and also comprising radio broadcasting said content.

321. A system according to any of claims 302-320 and also comprising television broadcasting said content.

322. A system according to any of claims 302-321 and also comprising broadcasting said content via Bluetooth.

323. A system according to any of claims 302-322 and also comprising FM broadcasting said content.

324. A system according to any of claims 302-323 and also comprising satellite broadcasting said content.

325. A system for providing interaction between a multiplicity of users and at least one communication facility comprising:

receiving non-user sensible content at a mobile communicator;

broadcasting user-sensible content to said mobile communicator in synchronization with provision of said user non-sensible content to said mobile communicator;

enabling a user to capture selected user non-sensible content on said mobile communicator in response to said user-sensible content received by said user via said mobile communicator; and

providing interaction between said user and said at least one communication facility based on said user non-sensible content.

326. A system according to claim 325 and wherein enabling said user capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

327. A system according to claim 326 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

328. A system according to any of claims 325 to 327 and wherein enabling said user capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

329. A system according to any of claims 325 to 328 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

330. A system according to any of claims 325 to 329 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content.

331. A system according to any of claims 325 to 330 and wherein said input to said mobile communicator of information identifying said user-sensible content is synchronized automatically.

332. A system according to any of claims 325 to 331 and wherein enabling said user to capture involves input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content

333. A system according to any of claims 325 to 332 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected automatically in response to a user capture command.

334. A system according to any of claims 325 to 333 and wherein said input to said mobile communicator of information identifying said user-sensible content which is synchronized with said user non-sensible content is effected in response to a user capture command specifying a broadcast channel along which the user is receiving said user sensible content and providing a time indication enabling said user sensible content on said broadcast channel to be unambiguously identified.

335. A system according to any of claims 325 to 334 and wherein said enabling comprises prompting a user to make a selection.

336. A system according to any of claims 325 to 335 and wherein said enabling comprises enabling a user to make an unprompted selection.

337. A system according to any of claims 325 to 336 and wherein said enabling comprises enabling a user to make a selection orally.

338. A system according to any of claims 325 to 337 and wherein said enabling comprises enabling a user to make a selection by a manual actuation.

339. A system according to any of claims 325 to 338 and wherein said enabling comprises enabling a user to preselect certain content based on user determined criteria.

340. A system according to any of claims 325 to 339 and wherein said capture comprises capturing at least part of said content carried by a sub-carrier, corresponding to said portion of said content selected by said user.

341. A system according to any of claims 325 to 340 and wherein said contact is a web site.

342. A system according to any of claims 325 to 341 and wherein said contact is a telephone communicator.

343. A system according to any of claims 325 to 342 and also comprising providing communication via at least one facilitator between a broadcast facility and at least one of a product-specific communication facility and said non product-specific communication facility.

344. A system of communicating with a user according to any of claims 325 to 343 and wherein said enabling includes providing communication between a non product-specific communication facility and at least one product specific communication facility.

345. A system of communicating with a user according to any of claims 325 to 344 and wherein said enabling includes automatically providing product specific interactive communication between said user via non product-specific communication facility with at least one product specific communication facility.

346. A system according to any of claims 325 to 345 and also comprising radio broadcasting said content.

347. A system according to any of claims 325 to 346 and also comprising television broadcasting said content.

348. A system according to any of claims 325 to 347 and also comprising broadcasting said content via Bluetooth.

349. A system according to any of claims 325 to 348 and also comprising FM broadcasting said content. 350. A system according to any of claims 325 to 349 and also comprising satellite broadcasting said content.