Method and apparatus for selecting streaming media in real-time
First Claim
Patent Images
1. A method for streaming media over packet networks, comprising the steps of:
- receiving a first content signal from a source;
establishing a streaming session with a user computer over a packet switched data network;
streaming said first content signal over said data network during said streaming session;
in response to a trigger, selecting in real time a second content signal to be streamed in place of said first content signal; and
streaming said selected second content signal.
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Abstract
Streaming media over a packet switched network includes processes for tracking which users are receiving a particular media stream and how long each of the users receives in order to collect time line information. Advertisements are preferably selected in real-time based on predefined criteria and switched, in response to a trigger, in place of a source signal during a streaming session.
168 Citations
13 Claims
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1. A method for streaming media over packet networks, comprising the steps of:
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receiving a first content signal from a source;
establishing a streaming session with a user computer over a packet switched data network;
streaming said first content signal over said data network during said streaming session;
in response to a trigger, selecting in real time a second content signal to be streamed in place of said first content signal; and
streaming said selected second content signal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer program for providing streaming media over a packet switched network to a user computer, the computer program comprising:
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a user component for use by a user computer; and
a provider component on a provider server for use by a provider of said streaming media, wherein said provider component includes;
code for receiving relevant information from said user component;
code for streaming a content signal received from a source to said user component;
code for receiving a trigger signal from said source;
code for selecting, upon receiving said trigger signal, in real time content information to be provided to said user computer based in part on information received from said user component over a packet switched data network, wherein said selection is based on a predefined set of criteria; and
code for streaming said selected content information over said data network to said user computer. - View Dependent Claims (12)
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13. A system for streaming media over packet networks, comprising:
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means for receiving a first content signal from a source;
means for establishing a streaming session with a user computer over a packet switched data network;
means for streaming said first content signal over said data network during said streaming session;
means for streaming, in response to a trigger, a second content signal, wherein said second content signal to be streamed is selected in real time.
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Specification