System and method for pay for performance advertising employing multiple sets of advertisement listings

• US 20040133471A1
• Filed: 09/02/2003
• Published: 07/08/2004
• Est. Priority Date: 08/30/2002
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Thune, Phillip Ross, Protheroe, Robert Llewellyn, Neumann, Peter Thomas, Garcia, Anthony Albert, Hart, Sean Patrick, Rae, David Clouston, Pisaris-Henderson, Craig Allen, Williams, Jason Benhard
• Application Number:
  US10/654,134
• Publication Number:
  US 20040133471A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A computer system for a pay for performance advertising system comprises an advertiser account database maintained in computer readable media the advertiser account database including a plurality of advertising accounts having funds associated with a plurality of transactional channels, an advertiser keyword database maintained in computer readable media, the advertiser keyword database divided into a plurality of partitions, each partition capable of having an advertiser listing associated with an advertising content page of an advertising client computer and including a keyword having a bid denomination. A query processing subsection is operatively coupled to the advertiser keywords database and is programmed to submit a search query responsive to a search term generated on a query client to the advertiser keyword database to determine a set of advertiser listings associated with a partition in the advertising keyword database in which to process the query, and to return search results to the query client. The search results may include advertiser listings having keywords which substantially match the search term entered by the query client computer, and which are ordered in accordance with a financial statistic associated with the keywords in the advertiser keyword database.

Claims

1. A computer system for a pay for performance advertising system, the computer system comprising:

an advertiser account database maintained in computer readable media the advertiser account database comprising a plurality of advertising accounts having funds associated therewith;

an advertiser keyword database maintained in computer readable media, the advertiser keyword database divided into a plurality of partitions, each partition capable of having an advertiser listing associated with an advertising content page of an advertising client computer and including a keyword having a bid denomination;

a query processing subsection operatively coupled to the advertiser keywords database and programmed to;

submit a search query responsive to a search term generated on a query client to the advertiser keyword database to determine a set of advertiser listings associated with a partition in the advertising keyword database; and

return search results to the query client computer, the search results including advertiser listings having keywords which substantially match the search term generated on the query client and which are ordered in accordance with a financial statistic associated with the keywords in the advertiser keyword database and which provides a link to the associated advertising content page.

2. The computer system recited in claim 1, further comprising an account processing subsection coupled to the advertising keyword database and programmed to make a determination of duplicate advertiser listings.

3. The computer system recited in claim 1, wherein the search term is provided to the system via an outsource partner.

4. The computer system recited in claim 1, wherein the account database is divided into a plurality of partitions, wherein a partition in the account database corresponds to an outsource partner, and comprises advertiser accounts for advertisers having a listing relationship with said outsource partner.

5. The computer system recited in claim 1, wherein each said partition in the advertiser keyword database corresponds to a transactional channel, and wherein each said partition in the advertiser keyword database contains listings for advertising clients participating in the transactional channel.

6. The computer system recited in claim 5, wherein a partition in the advertiser keyword database is associated with an outsource partner and is divided into two or more sub-partitions, each sub-partition corresponding to a sub-partner.

7. The computer system recited in claim 5, wherein a partition in the advertiser keyword database is associated with an outsource partner and is divided into two or more sub-partitions, each sub-partition corresponding to a geographical market.

8. The computer system recited in claim 5, wherein a partition in the advertiser keyword database is associated with an outsource partner and is divided into two or more sub-partitions, each sub-partition corresponding to a vertical market.

9. The computer system recited in claim 5, wherein each partition in the advertiser keyword database corresponds to a geographical market, and wherein each said partition in the advertiser keyword database contains listings associated with the geographical market.

10. The computer system recited in claim 5, wherein each partition in the advertiser keyword database corresponds to a vertical market, and wherein each said partition in the advertiser keyword database contains listings associated with the vertical market.

11. The computer system recited in claim 1, wherein the query processing subsection is configured to submit the search query to the advertiser keyword database to determine a set of advertiser listings associated with a partition in the advertising keyword database corresponding to an outsource partner.

12. The computer system recited in claim 1, wherein the bid denomination is a cash amount chargeable to the advertising client when the query client selects the link to the associated advertising content pages.

13. The computer system recited in claim 1, wherein the query processing subsection is configured to submit the search query to a generic search engine and to merge the search results from the generic search engine with the search results from the advertiser keyword database.

14. The computer system recited in claim 1, wherein an outsource partner is configured to submit the search query to a generic search engine and to merge the search results from the generic search engine with the search results from the advertiser keyword database received from the computer system.

15. The computer system recited in claim 1, wherein the pay for performance advertising system includes a distribution channel including an outsource partner for distributing biddable advertising to a query client, and wherein the advertiser keyword database comprises website data records associated with an advertising client and comprising website information, a keyword data record associated with a website record and comprising a keyword, and a distribution channel denomination record associated with a keyword data record and comprising a distribution channel denomination.

16. The computer system recited in claim 15, wherein the advertiser account database comprises an advertising client record associated with a website data record and a distribution channel, and a channel funds record associated with an advertising client record.

17. The computer system recited in claim 16, wherein the computer system further comprises a distribution channels database maintained in computer readable media and comprising a channel record associated with an advertising client record and distribution channel denomination record.

18. A method for providing a pay for performance advertising system on a data network in a market comprising a plurality of transactional channels, the method comprising:

maintaining on a computer system having an account database and an advertiser keyword database comprising data records including keywords and associated bid denominations associated with an advertising client, said advertising keyword database partitioned according to a plurality of transactional channels;

receiving a search query from a query client;

submitting the search query to the advertiser keyword database to determine a set of advertiser listings associated with a partition in the advertising keyword database corresponding a transactional channel; and

providing search results to the query client, the search results including advertiser listings having keywords substantially matching the search term entered by the query client computer and which are ordered in accordance with a financial statistic associated with the keywords in the advertiser keyword database.

19. The method recited in claim 18, further comprising receiving responses from the query client to the search results.

20. The method recited in claim 19, further comprising debiting the advertising client associated with the search results based on the bid denomination in the advertising keyword database.

21. The method recited in claim 20, wherein the query client is associated with a distribution channel, the method further comprising distributing a portion of the proceeds collected during the step of debiting the advertising client to a distribution channel participant.

22. The method recited in claim 21, wherein the distribution channel is not a primary distribution channel of the advertising client, and wherein the step of distributing a portion of the proceeds further comprises distributing a portion the proceeds to the primary distribution channel.

23. The method recited in claim 21, wherein a distribution channel participant comprises an affiliate and wherein the step of distributing proceeds further comprises distributing a portion of the proceed to said affiliate.

24. The method recited in claim 21, wherein a distribution channel participant comprises a sub-partner having a sponsoring channel, and wherein the step of distributing proceeds further comprises distributing a portion of the proceeds to said sub-partner.

25. The method recited in claim 21, wherein a distribution channel participant comprises a sub-partner having a sponsoring channel, and wherein the step of distributing proceeds further comprises distributing a portion of the proceeds to said sponsoring partner.