System and method for creating customized catalogues
First Claim
1. A method for producing a customized catalogue for a targeted recipient using a customized catalogue publication system, wherein the system comprises a customer record, an offerings database comprising one or more candidate offerings, a set of product assets associated with each candidate offering, and a set of offering rules, and wherein the method comprises:
- creating a customer profile from the customer record of the targeted recipient;
applying the set of offering rules to the customer profile to select one or more selected offerings from the one or more candidate offerings in the offerings database;
acquiring the set of product assets associated with each of the one or more selected offerings; and
generating a customized catalogue specification file for the targeted recipient using the set of product assets associated with each of the one or more selected offerings.
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Accused Products
Abstract
A system and method for creating customized publications. Publication content is selected based on rules that associate particular content with customer profiles of individual recipients. In an exemplary embodiment, the customized publication is a product catalogue, the particular content is product information, and the recipients are customers. A rules engine associates the customer profile with a set of products comprising an offering. The rules engine determines which customers are to receive a custom customized catalogue, the size of the customized catalogue a customer is to receive, and the content of the customized catalogue for each recipient.
84 Citations
74 Claims
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1. A method for producing a customized catalogue for a targeted recipient using a customized catalogue publication system, wherein the system comprises a customer record, an offerings database comprising one or more candidate offerings, a set of product assets associated with each candidate offering, and a set of offering rules, and wherein the method comprises:
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creating a customer profile from the customer record of the targeted recipient;
applying the set of offering rules to the customer profile to select one or more selected offerings from the one or more candidate offerings in the offerings database;
acquiring the set of product assets associated with each of the one or more selected offerings; and
generating a customized catalogue specification file for the targeted recipient using the set of product assets associated with each of the one or more selected offerings. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for producing a customized catalogue for a targeted recipient using a customized catalogue publication system, wherein the system comprises a customer record, an offerings database comprising one or more candidate offerings, a set of product assets associated with each candidate offering, and a set of offering rules, and wherein the method comprises:
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creating a customer profile from the customer record of the targeted recipient;
establishing a set of catalogue rules;
applying the set of catalogue rules to the customer profile to make a first determination whether to produce the customized catalogue for the targeted recipient; and
in the event the customized catalogue is produced for the targeted recipient, applying the set of catalogue rules to the customer profile to make a second determination of the number of pages in the targeted recipient'"'"'s customized catalogue. applying the set of offering rules to the customer profile to select one or more selected offerings from the one or more candidate offerings in the offerings database;
acquiring the set of product assets associated with each of the one or more selected offerings; and
generating a customized catalogue specification file for the targeted recipient using the set of product assets associated with each of the one or more selected offerings. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A customized catalogue publication system for producing a customized catalogue, the system comprising:
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a customer record;
an offerings database comprising one or more candidate offerings;
a set of product assets associated with each candidate offering;
a set of offering rules;
a profiler adapted to create a customer profile from the customer record of a targeted recipient; and
a rules engine adapted to;
apply the set of offering rules to the customer profile to select one or more selected offerings from the one or more candidate offerings;
acquire the set of product assets associated with each of the one or more selected offerings; and
generate a customized catalogue specification file for the targeted recipient using the set of product assets associated with each of the one or more selected offerings. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62)
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63. A method for producing a customized catalogue for a targeted recipient using a customized catalogue publication system, wherein the system comprises a customer record, an offerings database comprising one or more candidate offerings, a set of product assets associated with each candidate offering, and a set of offering rules, and wherein the method comprises:
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creating a customer profile from the customer record of the targeted recipient;
assigning the targeted recipient to a customer group based on the customer profile of the targeted recipient and a profile of each member of the customer group;
imputing attributes of the customer group to the customer profile of the targeted recipient to create a revised customer profile for the targeted recipient;
applying the set of offering rules to the revised customer profile to select one or more selected offerings from the one or more candidate offerings in the offerings database;
acquiring the set of product assets associated with each of the one or more selected offerings; and
generating a customized catalogue specification file for the targeted recipient using the set of product assets associated with each of the one or more selected offerings. - View Dependent Claims (64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74)
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Specification