System and method using adaptive learning components to enhance target advertising and customize system behavior
First Claim
1. An adaptive learning system operable to learn and adapt to behavior of a user enjoying media content via a handheld device, comprising:
- a communications interface adapted to receive media content;
a user interface provided to the handheld device and operable to receive user input;
a media delivery mechanism provided to said user interface and operable to deliver media content to the user in response to the user input; and
a data store provided to the handheld device and operable to record information relating to user consumption of media content via said handheld device.
1 Assignment
0 Petitions
Accused Products
Abstract
An adaptive learning system learns and adapts to behavior of a user enjoying media content via a handheld device. The system includes a user interface provided to the handheld device and operable to receive user input, and a media delivery mechanism provided to the user interface and operable to deliver media content to the user in response to the user input. In further aspects, the system includes a data store provided to the handheld device and operable to record information relating to user consumption of media content, wherein the user consumption occurs in connection with delivering electronic media content.
-
Citations
42 Claims
-
1. An adaptive learning system operable to learn and adapt to behavior of a user enjoying media content via a handheld device, comprising:
-
a communications interface adapted to receive media content;
a user interface provided to the handheld device and operable to receive user input;
a media delivery mechanism provided to said user interface and operable to deliver media content to the user in response to the user input; and
a data store provided to the handheld device and operable to record information relating to user consumption of media content via said handheld device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. A viewership augmentation system adapted to increase viewership of advertising content co-broadcast with programming content in a broadcast signal for use with a handheld device, comprising:
-
a user interface of the device delivering the advertising content to a user;
a delivery confirmation mechanism operable to make a determination that the user has received delivery of advertising content; and
a reward mechanism operable to reward the user based on the determination. - View Dependent Claims (16, 17, 18, 19, 20, 21)
-
-
22. A method of learning and adapting to behavior of a user enjoying media content via a handheld device, comprising:
-
receiving user input via a user interface of the handheld device;
delivering media content to the user via said user interface in response to the user input; and
recording information relating to user consumption of media content in computer memory of the device, wherein the user consumption occurs in connection with said delivering electronic media content. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
-
-
36. A method of increasing viewership of advertising content co-broadcast with programming content in a broadcast signal for use with a handheld device, comprising:
-
delivering the advertising content to a user of the device via a user interface of the device;
making a determination that the user has received delivery of advertising content; and
rewarding the user based on the determination. - View Dependent Claims (37, 38, 39, 40, 41, 42)
-
Specification