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System and method using adaptive learning components to enhance target advertising and customize system behavior

  • US 20040137416A1
  • Filed: 03/20/2003
  • Published: 07/15/2004
  • Est. Priority Date: 04/05/2002
  • Status: Abandoned Application
First Claim
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1. An adaptive learning system operable to learn and adapt to behavior of a user enjoying media content via a handheld device, comprising:

  • a communications interface adapted to receive media content;

    a user interface provided to the handheld device and operable to receive user input;

    a media delivery mechanism provided to said user interface and operable to deliver media content to the user in response to the user input; and

    a data store provided to the handheld device and operable to record information relating to user consumption of media content via said handheld device.

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