Method and system for advertisement using internet browser with book-like interface

• US 20040138952A1
• Filed: 01/06/2004
• Published: 07/15/2004
• Est. Priority Date: 10/12/2000
• Status: Active Grant

• Current Assignee: Sino Star Global Ltd.
• Original Assignee: E-BOOK SYSTEMS PTE. LTD.
• Inventors: Chow, Chee Kwan, Ho, Seng Beng, Tan, Eugene Eng Khian, Seet, Chern Hway, Wan, Hong Khoon
• Granted Patent: US 7,376,582 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 3/0483 Interaction with page-structured environments, e.g. book metaphor
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An electronic advertisement method and system for an Internet browser with a book-like page-based flipping interface. Full pages of electronic advertisements presented on the computer screen are possible without Obstructing the viewing and reading of other contents. This benefits both the viewer as well as the advertiser. An advertisement matching/delivery system provides a novel method of inserting advertisements into content as well as a novel method for revenue sharing among the parties involved.

Claims

1. A method for electronically inserting advertisement into displayed content, comprising steps of:

organizing sequentially a content into more pages, then what are simultaneously viewed on a single display;

inserting an advertisement at a location within said content, said content now including said advertisement;

dividing said content into a plurality of discrete content amounts;

displaying at least two of said discrete content amounts; and

advancing to a selected discrete content amount other than said at least two discrete content amounts, wherein

said displaying step comprises displaying two of said discrete content amounts in a book representation, and

said advancing step comprises illustrating a page flipping to said selected discrete content amount.

2. A method for electronically inserting advertisement into displayed content, comprising steps of:

organizing sequentially a content into more pages then what are simultaneously viewed on a single display;

inserting an advertisement at a location within said content, said content now including said advertisement;

dividing said content into a plurality of discrete content amounts;

displaying at least two of said discrete content amounts; and

advancing to a selected discrete content amount other than said at least two discrete content amounts, wherein

said advancing step comprises receiving a click upon a thickness indicator describing an amount of said content at least one of before and after said at least two discrete content amounts.