Method and system for providing advertising inventory information in response to deographic inquiries
First Claim
1. A method for providing inventory information in response to a query having demographic criteria, comprising:
- determining total query inventory which satisfies said demographic criteria of said query;
determining total contract inventory which satisfies criteria of a contract;
determining intersection between said total query inventory and said total contract inventory;
determining contract delivery target pursuant to said contract;
determining total sold inventory using said intersection, said contract delivery target and said total contract inventory; and
determining total available inventory using said total query inventory and said total sold inventory.
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Accused Products
Abstract
The present invention relates to a method and system for providing advertising inventory information. More specifically, the present invention relates to a method and system for providing advertising inventory information in response to demographic inquiries. In an exemplary embodiment, a server responds to a demographic query. Based on the query, the server queries an advertising inventory database and a contract database to retrieve relevant information. Using the relevant information, the total inventory and the total sold inventory are obtained. Using the now obtained total inventory and the total sold inventory information, the server then provides an estimation of the total available inventory matching the query.
55 Citations
31 Claims
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1. A method for providing inventory information in response to a query having demographic criteria, comprising:
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determining total query inventory which satisfies said demographic criteria of said query;
determining total contract inventory which satisfies criteria of a contract;
determining intersection between said total query inventory and said total contract inventory;
determining contract delivery target pursuant to said contract;
determining total sold inventory using said intersection, said contract delivery target and said total contract inventory; and
determining total available inventory using said total query inventory and said total sold inventory. - View Dependent Claims (2, 3, 4, 5, 10)
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6. A method for providing inventory information in response to a query having a date range and demographic criteria, comprising:
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obtaining a daily total query inventory for each day within said date range, said daily total query inventory represents daily inventory which satisfies said demographic criteria of said query;
obtaining a daily total contract inventory for each day of a period specified by a contract which falls within said date range, said daily total contract inventory represents daily inventory which satisfies criteria of said contract;
determining intersection between said daily total query inventory and said daily total contract inventory;
determining a daily contract delivery target pursuant to said contract;
determining a daily total sold inventory using said intersection, said daily contract delivery target and said daily total contract inventory; and
determining a daily total available inventory using said daily total sold inventory and said daily total query inventory. - View Dependent Claims (7, 8, 9)
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11. A method for providing inventory information, comprising:
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receiving a query having a date range and demographic criteria;
determining a daily total query inventory for each day within said date range, said daily total query inventory represents daily inventory which satisfies said demographic criteria;
examining one or more contracts, each contract having a contract period, demographic criteria and total delivery target;
for each contract;
determining a daily total contract inventory for each day of said contract period which falls within said date range, said daily total contract inventory represents daily inventory which satisfies said demographic criteria of said contract;
determining a daily intersection between said daily total query inventory and said daily total contract inventory for each day of said contract period which falls within said date range;
determining a daily contract delivery target for each day of said contract period which falls within said date range;
determining a daily total sold inventory using said daily intersection, said daily contract delivery target and said daily total contract inventory for each day of said contract period which falls within said date range;
determining a daily total available inventory using said daily total sold inventory and said daily total query inventory for each day of said contract period which falls within said date range; and
tabulating all daily total available inventory from all examined contracts from all days within said date range. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A computerized system for providing inventory information in response to a query having demographic criteria, comprising:
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module configured to determine total query inventory which satisfies said demographic criteria of said query;
module configured to determine total contract inventory which satisfies criteria of a contract;
module configured to determine intersection between said total query inventory and said total contract inventory;
module configured to determine contract delivery target pursuant to said contract;
module configured to determine total sold inventory using said intersection and said contract delivery target; and
module configured to determine total available inventory using said total query inventory and said total sold inventory. - View Dependent Claims (18, 19)
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20. A system for providing inventory information in response to a query having a date range and demographic criteria, comprising:
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logic configured to calculate a daily total query inventory for each day within said date range, said daily total query inventory represents daily inventory which satisfies said demographic criteria of said query;
logic configured to calculate a daily total contract inventory for each day of a period specified by a contract which falls within said date range, said daily total contract inventory represents daily inventory which satisfies criteria of said contract;
logic configured to determine intersection between said daily total query inventory and said daily total contract inventory;
logic configured to determine a daily contract delivery target pursuant to said contract;
logic configured to determine a daily total sold inventory using said intersection, said daily contract delivery target and said daily total contract inventory; and
logic configured to determine a daily total available inventory using said daily total sold inventory and said daily total query inventory. - View Dependent Claims (21, 22, 23)
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24. A computerized system for providing inventory information, comprising:
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an inventory database;
a contract database; and
a server including;
logic configured to receive a query having a date range and demographic criteria;
logic configured to retrieve information from said inventory database and use said retrieved information to determine a daily total query inventory for each day within said date range, said daily total query inventory represents daily inventory which satisfies said demographic criteria;
logic configured to retrieve one or more contracts from said contract database, each contract having a contract period, demographic criteria and total delivery target;
logic configured to examine said one or more contracts and, for each contract, said logic is further configured to perform;
using information retrieved from said inventory database to determine a daily total contract inventory for each day of said contract period which falls within said date range, said daily total contract inventory represents daily inventory which satisfies said demographic criteria of said contract;
determining a daily intersection between said daily total query inventory and said daily total contract inventory for each day of said contract period which falls within said date range;
using information retrieved from said contract database to determine a daily contract delivery target for each day of said contract period which falls within said date range;
determining a daily total sold inventory using said daily intersection, said daily contract delivery target and said daily total contract inventory for each day of said contract period which falls within said date range;
determining a daily total available inventory using said daily total sold inventory and said daily total query inventory for each day of said contract period which falls within said date range; and
logic configured to tabulate all daily total available inventory from all examined contracts from all days within said date range. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31)
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Specification