Privacy protection system and method
First Claim
1. Method of managing privacy in transactions, comprising:
- notifying entities involved in transactions of restrictions on the use of persona and transaction data;
designating a secure data rights organization to receive and hold the personal and transaction data; and
granting limited rights to the secure data rights organization for the use or non-use of the data on a predetermined basis.
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Accused Products
Abstract
A method and system for asserting control over and protecting the privacy of individuals'"'"' personal and transactional information, to prevent unauthorized use thereof; and permit limited use thereof, with compensation, to the extent permitted the individual. Privacy notices are given in printed and electronic form to other parties involved in the individuals'"'"' transactions. The individuals'"'"' own data are collected and maintained in a privacy trust database. On a voluntary basis, abstracted, anonymous profile information can be made available to advertisers, in exchange for compensation to the individuals. One use is in a content broadcasting system, where receipt of profile based viewer-specific commercial messages provide financial compensation for the cost of user-selected content received by the individual.
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Citations
4 Claims
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1. Method of managing privacy in transactions, comprising:
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notifying entities involved in transactions of restrictions on the use of persona and transaction data;
designating a secure data rights organization to receive and hold the personal and transaction data; and
granting limited rights to the secure data rights organization for the use or non-use of the data on a predetermined basis.
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2. A system for managing privacy of persons in transactions, comprising:
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a plurality of personal privacy notifications in printed or electronically transmittable form, the notifications for delivery to other parties involved in transactions of persons;
a secure database for receiving and holding personal and transactional information for the persons;
a profile controller in communication with the information in the database for providing profiles of personal data to third parties on a predetermined basis.
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3. A method for delivering selected content and targeted recipient-specific commercial messages, comprising:
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providing content transmission system to provide selectable content to recipients;
holding confidential personal profiles of recipients;
providing a plurality of commercial messages intended for presentation to selected individuals according to personal profiles; and
integrating the transmission of content selected by a recipient and individually targeted commercial messages selected according to recipient profile, for presentation to the recipient.
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4. A system for delivery of broadcast content and recipient-specific commercial messages, comprising:
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a content transmission system connectable to provide selectable content to recipients;
a privacy trust holding personal profiles of recipients;
an ad server holding a plurality of commercial messages intended for presentation to selected individuals according to personal profiles; and
an integrator connected for control of the content transmission system and ad server to provide content selected by a recipient and individually targeted commercial messages selected according to recipient profile.
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Specification