Loyalty system incorporating embedded incentives

• US 20040144839A1
• Filed: 11/07/2003
• Published: 07/29/2004
• Est. Priority Date: 10/31/2000
• Status: Abandoned Application

• Current Assignee: Carlson Marketing Group, Inc. (Aimia Incorporated), Carlson Companies Incorporated (Carlson Holdings Incorporated)
• Original Assignee: Carlson Marketing Group, Inc. (Aimia Incorporated), Carlson Companies Incorporated (Carlson Holdings Incorporated)
• Inventors: Warwick, John S.
• Application Number:
  US10/704,207
• Publication Number:
  US 20040144839A1
• Time in Patent Office: Days
• US Class Current: 235/380
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 20/105 involving programming of a portable memory device, e.g. IC cards, "electronic purses"
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

A method for stimulating customer loyalty comprising: providing an incentive into an electronic device, the electronic device being capable of facilitating the purchase of a product or service, using the electronic device to facilitate the purchase of a product over an electronic communications network, said step of using the electronic device comprising: coupling the electronic device to the network, purchasing the product or service over the network using the electronic device, paying for the product or service with the incentive, debiting the incentive in the electronic device once the purchase has been completed.

Claims

1. A method for stimulating customer loyalty comprising:

providing an incentive into an electronic device, the electronic device being capable of facilitating the purchase of a product or service;

using the electronic device to facilitate the purchase of a product over an electronic communications network;

said step of using the electronic device comprising;

coupling the electronic device to the network;

purchasing the product or service over the network using the electronic device;

paying for the product or service with the incentive;

debiting the incentive in, the electronic device once the purchase has been completed.

2. The method of claim 1, further comprising downloading additional incentive into the electronic device to facilitate further transactions.

3. The method of claim 1, further comprising purchasing additional products or services over the network using conventional payment means such as a credit card or debit card.

4. The method of claim 1, wherein the incentive comprises an internet currency.

5. The method of claim 1, further comprising a payment coordinator connected to the network for administering an account of a purchaser to cause payment to be made to a seller of the product or service.

6. The method of claim 5, wherein the payment coordinator comprises an administrator of an internet currency, said administrator of the internet currency maintaining said purchaser'"'"'s account.

7. The method of claim 1, wherein the incentive comprises a code which is validated by the seller of the product or service.

8. The method of claim 5, wherein the code is validated by the payment coordinator.

9. The method of claim 1, wherein the network comprises the internet.

10. The method of claim 1, wherein the electronic device comprises an e-book.

11. The method of claim 1, wherein the electronic device comprises one of a personal digital assistant, web phone, game device, interactive TV or PC.

12. The method of claim 1, wherein the incentive is embedded in the electronic device upon acquisition of the electronic device by a purchaser.

13. The method of claim 1, wherein the incentive is downloaded to the electronic device over the network.

14. A system for stimulating customer loyalty comprising:

an electronic device, the electronic device including an incentive component therein to facilitate the purchase of a product or service over an electronic communications network;

said electronic device comprising;

a port to couple the electronic device to the network, whereby a user can purchase the product or service over the network using the electronic device by paying, at least in part, for the product or service with the incentive;

the incentive in the electronic device being debited once the purchase has been completed.

15. The system of claim 14, further wherein additional incentive can be downloaded into the electronic device to facilitate further transactions.

16. The system of claim 14, further wherein additional products or services can be purchased over the network using conventional payment means such as a credit card or debit card.

17. The system of claim 14, wherein the incentive comprises an internet currency stored in a memory of the electronic device.

18. The system of claim 14, further comprising a payment coordinator connected to the network for administering an account of a purchaser to cause payment to be made to a seller of the product or service.

19. The system of claim 18, wherein the payment coordinator comprises an administrator of an internet currency, said administrator of the internet currency maintaining said purchaser'"'"'s account.

20. The system of claim 14, wherein the incentive comprises a code which is validated by the seller of the product or service.

21. The system of claim 18, wherein the code is validated by the payment coordinator.

22. The system of claim 14, wherein the network comprises the internet.

23. The system of claim 14, wherein the electronic device comprises an e-book.

24. The system of claim 14, wherein the electronic device comprises one of a personal digital assistant, web phone, game device, interactive TV or PC.

25. The system of claim 14, wherein the incentive is embedded in the electronic device upon acquisition of the electronic device by a purchaser.

26. The system of claim 14, wherein the incentive is downloaded to the electronic device over the network.