Online game advertising system
First Claim
Patent Images
1. A game, comprising:
- a game playing program wherein at least one part of the game playing program is configured to be populated with an add-on component.
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Abstract
In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.
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Citations
53 Claims
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1. A game, comprising:
a game playing program wherein at least one part of the game playing program is configured to be populated with an add-on component. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system, comprising:
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a game playing program wherein at least one part of the game playing program is configured to be populated with an add-on component;
a remote server configured to store and serve at least one add-on component compatible with the game playing program; and
an interface coupled to the game playing program, the interface configured to interact with the remote server and facilitate importation of an add-on component from the remote server into said at least one part of the game playing program. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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- 19. A server configured to manage an area within a program hosted on a user computer, wherein the server is remotely located from the user computer.
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29. A method of on-line advertising, comprising the steps of:
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registering a user of a gaming system;
uploading an add-on component to a game program of the registered user, wherein the game program is configured to accept and install the add-on component; and
managing activities of the user during interactions of the user with the uploaded add-on component. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43)
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44. A gaming component comprising:
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a software module configured to be imported into a commercially available gaming program;
wherein said software module is configured to implement an additional feature of the gaming program, the additional feature comprising at least one of an advertisement promotion, placement, certificate, sponsorship, audio, text, graphics, video, and objects used by the game program. - View Dependent Claims (45, 46, 47, 48, 49, 50, 51, 52, 53)
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Specification