Targeted direct marketing system and process for distributing coupons to information handling systems

• US 20040148223A1
• Filed: 01/28/2003
• Published: 07/29/2004
• Est. Priority Date: 01/28/2003
• Status: Abandoned Application

• Current Assignee: Dell Products LP (Dell Technologies Inc.)
• Original Assignee: Dell Products LP (Dell Technologies Inc.)
• Inventors: Kamalanathan, Chandar, Ghaffar, Junaid, Hester, Keith
• Application Number:
  US10/352,568
• Publication Number:
  US 20040148223A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 20/045 using payment protocols involving tickets
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G07F 17/42 for ticket printing or like apparatus , e.g. apparatus for dispensing of printed paper tickets or payment cards

Abstract

Direct marketing subsystems associated with information handling systems download coupon lists from a direct marketing server, each coupon of a coupon list having one or more associated conditions and items offered for sale. A coupon relevance module analyzes the coupon list conditions to identify coupons that are relevant to the information handling system for display at the information handling system. Activation of a coupon initiates purchase of the item associated with the coupon by communication with the direct marketing server. A unique identifier of the information handling system associates selection of the coupon with an account for charging and delivery of the purchased item.

Claims

1. A system for direct marketing coupons to information handling systems, the system comprising:

a direct marketing server having plural coupons, each coupon associated with one or more information handling system configuration parameters and an offer to sell an item;

plural information handling systems interfaced with the direct marketing server, each information handling system having configuration parameters; and

a direct marketing subsystem integrated with each information handling system and operable to download coupons from the direct marketing server, compare the downloaded coupons with the information handling system configuration parameters to determine relevant and non-relevant coupons, display relevant coupons at the information handling system and disregard non-relevant coupons.

2. The system of claim 1 wherein the direct marketing subsystem determines non-relevant the coupons having one or more configuration parameters that match an information handling system configuration parameter.

3. The system of claim 1 wherein the direct marketing subsystem determines relevant the coupons having one or more configuration parameters that match an information handling system configuration parameter.

4. The system of claim 1 wherein the direct marketing subsystem is further operable to purchase the offered item associated with the coupon by activation of the coupon at the information handling system and communicating the purchase to the direct marketing server.

5. The system of claim 4 wherein the direct marketing server is operable to validate the coupon and initiate shipment of the purchased item to the information handling system.

6. The system of claim 5 wherein the direct marketing server initiates shipment by associating account information with the information handling system and confirming the account information with a user of the information handling system.

7. The system of claim 1 wherein the direct marketing subsystems interface with the direct marketing server at predetermined times to download coupons and wherein the direct marketing server time stamps coupons so that the direct marketing subsystem downloads only coupons posted after the most recent interface time.

8. A method for distributing coupons to information handling systems, the method comprising:

posting coupons at a direct marketing server, each coupon associated with one or more information handling system configuration parameters and an offer to sell an item;

downloading the coupons at an information handling system;

comparing the information handling system configuration parameters with each of the coupon configuration parameters to identify coupons relevant to the information handling system; and

displaying relevant coupons at the information handling system.

9. The method of claim 8 further comprising:

discarding non-relevant coupons without display at the information handling system.

10. The method of claim 9 further comprising:

activating a displayed coupon to initiated purchase of the item associated with the activated coupon; and

communicating activation of the coupon to the direct marketing server to complete purchase of the item.

11. The method of claim 10 further comprising:

associating a coupon activation with account information at the direct marketing server;

communicating from the direct marketing server to the information handling system to confirm the account information; and

coordinating at the direct marketing server the delivery of the item to the information handling system.

12. The method of claim 8 wherein comparing the information handling system configuration parameters further comprises identifying a coupon as relevant that has configuration parameters that match one or more of the information handling system configuration parameters.

13. The method of claim 8 wherein comparing the information handling system configuration parameters further comprises identifying a coupon as relevant that has configuration parameters that fail to match one or more of the information handling system configuration parameters.

14. The method of claim 8 further comprising expressing the information handling system configuration parameters associated with a coupon as a logical expression.

15. The method of claim 8 wherein downloading the coupons further comprises formulating the coupons as an Extensible Mark-up Language file transferred to the information handling system.

16. An information handling system comprising:

a configuration of hardware and software components operable to process information;

a coupon download module operable to download a coupon list to the information handling system, the coupon list having one or more coupons, each coupon associated with conditions and an offer to sell an item;

a coupon relevance module operable to apply the conditions of each coupon to the configuration of hardware and software components to identify relevant coupons; and

a display module operable to display relevant components at the information handling system.

17. The information handling system of claim 16 further comprising a coupon purchase module operable to select a coupon displayed at the information handling system to purchase the item associated with the coupon.

18. The information handling system of claim 16 wherein the coupon list conditions comprise one or more configuration parameters that are present or absent from the information handling system to make an associated coupon relevant.

19. The information handling system of claim 16 wherein the coupon relevance module is further operable to discard non-relevant coupons.

20. The information handling system of claim 16 wherein a coupon comprises an offer to sell an upgrade item for upgrading a hardware or software component of the information handling system configuration.