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Advertisement management system for digital video streams

  • US 20040148625A1
  • Filed: 01/16/2004
  • Published: 07/29/2004
  • Est. Priority Date: 04/20/2000
  • Status: Abandoned Application
First Claim
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1. A method for managing selection and insertion of advertisements, the method comprising:

  • determining an avail bandwidth for an advertisement opportunity within a program stream;

    receiving advertisement characteristics for a plurality of advertisements, wherein the advertisement characteristics include intended target market characteristics and minimum bandwidth requirements, wherein the minimum bandwidth requirements represent required amount of bandwidth available within the program stream for the advertisement to be inserted; and

    selecting targeted advertisements for insertion into the advertisement opportunity, wherein the targeted advertisements are selected by comparing the avail bandwidth and the minimum bandwidth requirements.

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