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System and method of message selection and target audience optimization

  • US 20040153360A1
  • Filed: 09/26/2003
  • Published: 08/05/2004
  • Est. Priority Date: 03/28/2002
  • Status: Abandoned Application
First Claim
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1. A method for selecting an optimal target audience, said method comprising the steps of selecting a reference audience pool;

  • selecting a survey audience from said reference audience pool;

    presenting information to said survey audience;

    collecting survey audience response data with respect to said information;

    training a data-mining tool with said response data collected;

    scoring said audience pool using said trained tool;

    selecting said target audience from said audience pool based on said scores; and

    presenting said information to said target audience.

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