Interactive display advertising providing game play through instant messaging technology
First Claim
1. A method of interactive display advertising comprising the steps of:
- supplying a game client to a plurality of internet communication devices;
sending a game document to at least two of said plurality of internet communication devices;
displaying said game document in said game client;
displaying the name of said sponsor of said game document;
playing said game contained in said game document;
sending said game document to a game server after playing said game; and
awarding at least one prize based on the play of said game.
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Accused Products
Abstract
Interactive display advertising providing game play through instant messaging technology includes at least one game server connected to the Internet and an Internet communication device. Each Internet user installs a game client on their Internet communication device for communication with the at least one game server. The game client is capable of receiving and displaying a game document. The game document includes a graphic and a URL of a sponsor. The sponsor pays for the cost of sending the game to Internet users, so that the sponsor may advertise their product or service on the game client. The games are preferably randomly sent out to a different list of Internet users. The Internet users who send a correct modified game document within a maximum period of time will be recorded as eligible winners. A winner will be drawn from the among the eligible winners.
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Citations
20 Claims
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1. A method of interactive display advertising comprising the steps of:
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supplying a game client to a plurality of internet communication devices;
sending a game document to at least two of said plurality of internet communication devices;
displaying said game document in said game client;
displaying the name of said sponsor of said game document;
playing said game contained in said game document;
sending said game document to a game server after playing said game; and
awarding at least one prize based on the play of said game. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of interactive display advertising comprising the steps of:
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supplying a game client to a plurality of internet communication devices;
sending a game document to at least two of said plurality of internet communication devices;
displaying said game document in said game client;
displaying the name of said sponsor of said game document;
playing said game contained in said game document;
modifying said game document to produce a modified game document to show that play of said game has been completed;
sending said modified game document to a game server; and
awarding at least one prize based on the submission of said game. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A method of interactive display advertising comprising the steps of:
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providing at least one game server;
providing a plurality of internet communication devices;
installing a game client on each one of said plurality of internet communication devices;
sending a game document to at least two of said plurality of internet communication devices;
displaying said game document in said game client;
displaying the name of said sponsor of said game document, displaying a product or service that said sponsor provides;
playing said game contained in said game document;
sending said game document to a game server after playing said game; and
awarding at least one prize based on the play of said game. - View Dependent Claims (17, 18, 19, 20)
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Specification