System and method for buying and selling spots for advertisements in mass-market media
First Claim
1. A system for buying and selling spots for advertisements, said system comprising:
- a central computer system connected to a global communications network;
an agency unit connected to the global communications network, said agency unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said agency unit being used by an agency in a process for buying advertisement spots;
a facilitator unit connected to the global communications network, said facilitator unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said facilitator unit being used by a facilitator in the process for buying advertisement spots and in a process for selling advertisement spots;
an affiliate unit connected to the global communications network, said affiliate unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said affiliate unit being used by an affiliate in the process for selling advertisement spots, wherein said computer system comprises a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module, such that;
the facilitator module enables an authorized facilitator user to input information to the memory system of the computer system regarding an advertisement, to view and/or edit the inputted information, and to perform communications with the agency and the affiliate regarding the advertisement, the agency module enables an authorized agency user to view and/or obtain information regarding the advertisement from the memory system of the computer system, and to perform communications with the facilitator regarding the advertisement, and the affiliate module enables an authorized affiliate user to view and/or obtain information regarding the advertisement from the memory system of the computer system, and to perform communications with the facilitator regarding the advertisement.
1 Assignment
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Accused Products
Abstract
A system for buying and selling spots for advertisements includes a central computer system connected to a global communications network. The system also includes an agency unit, a facilitator unit, and an affiliate unit, each of which are connected to the computer system via the network. The computer system includes a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module. The facilitator module enables an authorized facilitator user to input information to the memory system of the computer system regarding an advertisement, to view and/or edit the inputted information, and to perform communications with the agency and the affiliate regarding the advertisement. The agency module enables an authorized agency user to view and/or obtain information regarding the advertisement from the memory system of the computer system, and to perform communications with the facilitator regarding the advertisement. The affiliate module enables an authorized affiliate user to view and/or obtain information regarding the advertisement from the memory system of the computer system, and to perform communications with the facilitator regarding the advertisement.
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Citations
41 Claims
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1. A system for buying and selling spots for advertisements, said system comprising:
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a central computer system connected to a global communications network;
an agency unit connected to the global communications network, said agency unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said agency unit being used by an agency in a process for buying advertisement spots;
a facilitator unit connected to the global communications network, said facilitator unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said facilitator unit being used by a facilitator in the process for buying advertisement spots and in a process for selling advertisement spots;
an affiliate unit connected to the global communications network, said affiliate unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said affiliate unit being used by an affiliate in the process for selling advertisement spots, wherein said computer system comprises a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module, such that;
the facilitator module enables an authorized facilitator user to input information to the memory system of the computer system regarding an advertisement, to view and/or edit the inputted information, and to perform communications with the agency and the affiliate regarding the advertisement, the agency module enables an authorized agency user to view and/or obtain information regarding the advertisement from the memory system of the computer system, and to perform communications with the facilitator regarding the advertisement, and the affiliate module enables an authorized affiliate user to view and/or obtain information regarding the advertisement from the memory system of the computer system, and to perform communications with the facilitator regarding the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for buying spots for advertisements, said system comprising:
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a central computer system connected to a global communications network;
an agency unit connected to the global communications network, said agency unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said agency unit being used by an agency in a process for buying advertisement spots;
a facilitator unit connected to the global communications network, said facilitator unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said facilitator unit being used by a facilitator in the process for buying advertisement spots;
wherein said computer system comprises a memory system storing a computer-executable program that includes an agency module and a facilitator module, such that;
the facilitator module enables an authorized facilitator user to input information to the memory system of the computer system regarding an advertisement, to view and/or edit the inputted information, and to perform communications with the agency, and the agency module enables an authorized agency user to obtain information regarding the advertisement from the memory system of the computer system, and to perform communications with the facilitator user regarding the advertisement, and wherein the agency module is adapted to implement any or all of;
a logon authorization process to permit only an authorized agency user to access the agency module;
a search of the memory system for orders associated with a logon ID of the authorized agency user, based on search criteria inputted by the authorized agency user;
cause a list of orders resulting from the search to be displayed;
cause information corresponding to an order selected from the list to be displayed;
cause proposal information, contract information, and/or invoice information corresponding to the selected order to be displayed;
convert the order information, the proposal information, the contract information, and/or the invoice information to a format selected by the authorized agency user, the format being compatible with agency software; and
download the converted order information, the converted proposal information, the converted contract information, and/or the converted invoice information to the agency unit. - View Dependent Claims (11, 12, 13, 15)
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14. A system for selling spots for advertisements, said system comprising:
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a central computer system connected to a global communications network;
an affiliate unit connected to the global communications network, said affiliate unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said affiliate unit being used by an affiliate in a process for selling advertisement spots;
a facilitator unit connected to the global communications network, said facilitator unit including a plurality of terminals for receiving information from and transmitting information to said computer system via the network, and said facilitator unit being used by a facilitator in the process for selling advertisement spots;
wherein said computer system comprises a memory system storing a computer-executable program that includes an affiliate module and a facilitator module, such that;
the facilitator module enables an authorized facilitator user to input information to the memory system of the computer system regarding an advertisement, to view and/or edit the inputted information, and to perform communications with the affiliate, and the affiliate module enables an authorized affiliate user to obtain information regarding the advertisement from the memory system of the computer system, and to perform communications with the facilitator user regarding the advertisement, and wherein the affiliate module is adapted to implement any or all of;
a logon authorization process to permit only an authorized affiliate users to access the affiliate module;
a search of the memory system for orders associated with a logon ID of the authorized affiliate user, based on search criteria inputted by the authorized affiliate user;
cause a list of orders resulting from the search to be displayed;
cause information corresponding to an order selected from the list to be displayed;
cause contract information corresponding to the selected order to be displayed;
convert the order information and/or the contract information to a format selected by the authorized agency user, the format being compatible with agency software; and
download the converted order information and/or the converted contract information to the affiliate unit.
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16. A method for buying spots for advertisements utilizing a central computer system with a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module, and utilizing a global communications network interconnecting the computer system, an agency, a facilitator, and an affiliate, said method comprising the steps of:
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the agency submitting, via the agency module and the network, an availability request to the facilitator regarding the advertisement;
the agency viewing, via the agency module and the network, proposal information for a proposal from the facilitator regarding the availability request;
the agency submitting, via the agency module and the network, a response to the proposal to the facilitator;
if the proposal is accepted by the agency, the agency viewing, via the agency module and the network, order information for an order to the affiliate regarding the advertisement, the order information including a schedule of spots for the advertisement;
if the order is accepted by the affiliate, the agency viewing, via the agency module and the network, contract information for a contract automatically generated from the accepted order;
the agency viewing, via the agency module and the network, invoice information for an invoice corresponding to the order;
the agency selecting, via the agency module, a format for downloading the proposal information, the order information, the contract information, and/or the invoice information, such that information downloaded in the selected format is compatible with and may be is further analyzed using agency software; and
the agency viewing and/or printing, via the agency module and the network, a printable version of the proposal, the order, the contract, and/or the invoice information. - View Dependent Claims (17, 20, 21)
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18. A method for selling spots for advertisements utilizing a central computer system with a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module, and utilizing a global communications network interconnecting the computer system, an agency, a facilitator, and an affiliate, said method comprising the steps of:
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the affiliate submitting, via the affiliate module and the network, availability information to the facilitator regarding available spots for advertisements;
the affiliate viewing, via the affiliate module and the network, order information for an order from the facilitator regarding the advertisement, the order information including a schedule of spots for the advertisement;
the affiliate submitting, via the affiliate module and the network, a response to the order to the facilitator;
if the order is accepted by the affiliate, the affiliate viewing, via the affiliate module and the network, contract information for a contract automatically generated from the accepted order;
the affiliate submitting, via the affiliate module and the network, information regarding an affidavit of performance of the contract to the facilitator;
the affiliate selecting, via the affiliate module, a format for downloading the order information and/or the contract information, such that information downloaded in the selected format is compatible with and may be analyzed using affiliate software; and
the affiliate viewing and/or printing, via the affiliate module and the network, a printable version of the order and/or the contract. - View Dependent Claims (19)
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22. A method for buying spots for advertisements utilizing a central computer system with a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module, and utilizing a global communications network interconnecting the computer system, an agency, a facilitator, and an affiliate, said method comprising the steps of:
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performing, via the agency module and the network, a logon authorization process to permit only an authorized agency user to access the agency module;
inputting, via the agency module and the network, search criteria for searching for orders;
searching the memory system, via the agency module and the network, for orders associated with a logon ID of the authorized agency user, based on the inputted search criteria;
the agency module causing a list of orders resulting from the search to be displayed;
selecting, via the agency module and the network, an order from the list of orders;
the agency module causing information corresponding to the selected order to be displayed;
the agency module causing proposal information, contract information, and/or invoice information corresponding to the selected order to be displayed;
selecting, via the agency module and the network, a download format that is compatible with agency software;
the agency module converting the order information, the proposal information, the contract information, and/or the invoice information to the selected format; and
the agency module downloading the converted order information, the converted proposal information, the converted contract information, and/or the converted invoice information to the agency unit. - View Dependent Claims (23, 24, 25)
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26. A method for selling spots for advertisements utilizing a central computer system with a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module, and utilizing a global communications network interconnecting the computer system, an agency, a facilitator, and an affiliate, said method comprising the steps of:
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performing, via the affiliate module and the network, a logon authorization process to permit only an authorized affiliate users to access the affiliate module;
inputting, via the affiliate module and the network, search criteria for searching for orders;
searching the memory system, via the affiliate module and the network, for orders associated with a logon ID of the authorized affiliate user, based on the inputted search criteria;
the affiliate module causing a list of orders resulting from the search to be displayed;
selecting, via the affiliate module and the network, an order from the list of orders;
the affiliate module causing information corresponding to the selected order to be displayed;
the affiliate module causing contract information corresponding to the selected order to be displayed;
selecting, via the affiliate module and the network, a download format that is compatible with affiliate software;
the affiliate module converting the order information and/or the contract information to the selected format; and
the agency module downloading the converted order information and/or the converted contract information to the affiliate unit. - View Dependent Claims (27)
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28. A programmable computer for implementing a method of buying spots for an advertisement, said programmable computer comprising a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module,
wherein said programmable computer is connected to an agency, a facilitator, and an affiliate via a global communications network, and wherein the method comprising the steps of: -
the agency submitting, via the agency module and the network, an availability request to the facilitator regarding the advertisement;
the agency viewing, via the agency module and the network, proposal information for a proposal from the facilitator regarding the availability request;
the agency submitting, via the agency module and the network, a response to the proposal to the facilitator;
if the proposal is accepted by the agency, the agency viewing, via the agency module and the network, order information for an order to the affiliate regarding the advertisement, the order information including a schedule of spots for the advertisement;
if the order is accepted by the affiliate, the agency viewing, via the agency module and the network, contract information for a contract automatically generated from the accepted order;
the agency viewing, via the agency module and the network, invoice information for an invoice corresponding to the order;
the agency selecting, via the agency module, a format for downloading the proposal information, the order information, the contract information, and/or the invoice information, such that information downloaded in the selected format is compatible with and may be is further analyzed using agency software; and
the agency viewing and/or printing, via the agency module and the network, a printable version of the proposal, the order, the contract, and/or the invoice information. - View Dependent Claims (30)
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29. A programmable computer for implementing a method of selling spots for an advertisement, said programmable computer comprising a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module,
wherein said programmable computer is connected to an agency, a facilitator, and an affiliate via a global communications network, and wherein the method comprising the steps of: -
the affiliate submitting, via the affiliate module and the network, availability information to the facilitator regarding available spots for advertisements;
the affiliate viewing, via the affiliate module and the network, order information for an order from the facilitator regarding the advertisement, the order information including a schedule of spots for the advertisement;
the affiliate submitting, via the affiliate module and the network, a response to the order to the facilitator;
if the order is accepted by the affiliate, the affiliate viewing, via the affiliate module and the network, contract information for a contract automatically generated from the accepted order;
the affiliate submitting, via the affiliate module and the network, information regarding an affidavit of performance of the contract to the facilitator;
the affiliate selecting, via the affiliate module, a format for downloading the order information and/or the contract information, such that information downloaded in the selected format is compatible with and may be analyzed using affiliate software; and
the affiliate viewing and/or printing, via the affiliate module and the network, a printable version of the order and/or the contract.
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31. A programmable computer for implementing a method of buying spots for an advertisement, said programmable computer comprising a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module,
wherein said programmable computer is connected to an agency, a facilitator, and an affiliate via a global communications network, and wherein the method comprises the steps of: -
performing, via the agency module and the network, a logon authorization process to permit only an authorized agency user to access the agency module;
inputting, via the agency module and the network, search criteria for searching for orders;
searching the memory system, via the agency module and the network, for orders associated with a logon ID of the authorized agency user, based on the inputted search criteria;
the agency module causing a list of orders resulting from the search to be displayed;
the authorized agency user selecting, via the agency module and the network, an order from the list of orders;
the agency module causing information corresponding to the selected order to be displayed;
the agency module causing proposal information, contract information, and/or invoice information corresponding to the selected order to be displayed;
selecting, via the agency module and the network, a download format that is compatible with agency software;
the agency module converting the order information, the proposal information, the contract information, and/or the invoice information to the selected format; and
the agency module downloading the converted order information, the converted proposal information, the converted contract information, and/or the converted invoice information to the agency unit. - View Dependent Claims (32, 33)
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34. A programmable computer for implementing a method of selling spots for an advertisement, said programmable computer comprising a memory system storing a computer-executable program that includes an agency module, a facilitator module, and an affiliate module,
wherein said programmable computer is connected to an agency, a facilitator, and an affiliate via a global communications network, and wherein the method comprises the steps of: -
performing, via the affiliate module and the network, a logon authorization process to permit only an authorized affiliate users to access the affiliate module;
inputting, via the affiliate module and the network, search criteria for searching for orders;
searching the memory system, via the affiliate module and the network, for orders associated with a logon ID of the authorized affiliate user, based on the inputted search criteria;
the affiliate module causing a list of orders resulting from the search to be displayed;
selecting, via the affiliate module and the network, an order from the list of orders;
the affiliate module causing information corresponding to the selected order to be displayed;
the affiliate module causing contract information corresponding to the selected order to be displayed;
selecting, via the affiliate module and the network, a download format that is compatible with affiliate software;
the affiliate module converting the order information and/or the contract information to the selected format; and
the agency module downloading the converted order information and/or the converted contract information to the affiliate unit.
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35. A computer-program product embodying a computer-executable program for implementing a method of buying spots for an advertisement using a programmable computer, said computer-program product comprising:
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an agency module;
a facilitator module; and
an affiliate module, wherein the programmable computer is connected to an agency, a facilitator, and an affiliate via a global communications network, and wherein the method comprises the steps of;
the agency submitting, via the agency module and the network, an availability request to the facilitator regarding the advertisement;
the agency viewing, via the agency module and the network, proposal information for a proposal from the facilitator regarding the availability request;
the agency submitting, via the agency module and the network, a response to the proposal to the facilitator;
if the proposal is accepted by the agency, the agency viewing, via the agency module and the network, order information for an order to the affiliate regarding the advertisement, the order information including a schedule of spots for the advertisement;
if the order is accepted by the affiliate, the agency viewing, via the agency module and the network, contract information for a contract automatically generated from the accepted order;
the agency viewing, via the agency module and the network, invoice information for an invoice corresponding to the order;
the agency selecting, via the agency module, a format for downloading the proposal information, the order information, the contract information, and/or the invoice information, such that information downloaded in the selected format is compatible with and may be is further analyzed using agency software; and
the agency viewing and/or printing, via the agency module and the network, a printable version of the proposal, the order, the contract, and/or the invoice information. - View Dependent Claims (37)
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36. A computer-program product embodying a computer-executable program for implementing a method of selling spots for an advertisement using a programmable computer, said computer-program product comprising:
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an agency module;
a facilitator module; and
an affiliate module, wherein the programmable computer is connected to an agency, a facilitator, and an affiliate via a global communications network, and wherein the method comprises the steps of;
the affiliate submitting, via the affiliate module and the network, availability information to the facilitator regarding available spots for advertisements;
the affiliate viewing, via the affiliate module and the network, order information for an order from the facilitator regarding the advertisement, the order information including a schedule of spots for the advertisement;
the affiliate submitting, via the affiliate module and the network, a response to the order to the facilitator;
if the order is accepted by the affiliate, the affiliate viewing, via the affiliate module and the network, contract information for a contract automatically generated from the accepted order;
the affiliate submitting, via the affiliate module and the network, information regarding an affidavit of performance of the contract to the facilitator;
the affiliate selecting, via the affiliate module, a format for downloading the order information and/or the contract information, such that information downloaded in the selected format is compatible with and may be analyzed using affiliate software; and
the affiliate viewing and/or printing, via the affiliate module and the network, a printable version of the order and/or the contract.
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38. A computer-program product embodying a computer-executable program for implementing a method of buying spots for an advertisement using a programmable computer, said computer-program product comprising:
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an agency module;
a facilitator module; and
an affiliate module, wherein the programmable computer is connected to an agency, a facilitator, and an affiliate via a global communications network, and wherein the method comprises the steps of;
performing, via the agency module and the network, a logon authorization process to permit only an authorized agency user to access the agency module;
inputting, via the agency module and the network, search criteria for searching for orders;
searching the memory system, via the agency module and the network, for orders associated with a logon ID of the authorized agency user, based on the inputted search criteria;
the agency module causing a list of orders resulting from the search to be displayed;
selecting, via the agency module and the network, an order from the list of orders;
the agency module causing information corresponding to the selected order to be displayed;
the agency module causing proposal information, contract information, and/or invoice information corresponding to the selected order to be displayed;
selecting, via the agency module and the network, a download format that is compatible with agency software;
the agency module converting the order information, the proposal information, the contract information, and/or the invoice information to the selected format; and
the agency module downloading the converted order information, the converted proposal information, the converted contract information, and/or the converted invoice information to the agency unit. - View Dependent Claims (39, 40)
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41. A computer-program product embodying a computer-executable program for implementing a method of selling spots for an advertisement using a programmable computer, said computer-program product comprising:
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an agency module;
a facilitator module; and
an affiliate module, wherein the programmable computer is connected to an agency, a facilitator, and an affiliate via a global communications network, and wherein the method comprises the steps of;
performing, via the affiliate module and the network, a logon authorization process to permit only an authorized affiliate users to access the affiliate module;
inputting, via the affiliate module and the network, search criteria for searching for orders;
searching the memory system, via the affiliate module and the network, for orders associated with a logon ID of the authorized affiliate user, based on the inputted search criteria;
the affiliate module causing a list of orders resulting from the search to be displayed;
selecting, via the affiliate module and the network, an order from the list of orders;
the affiliate module causing information corresponding to the selected order to be displayed;
the affiliate module causing contract information corresponding to the selected order to be displayed;
selecting, via the affiliate module and the network, a download format that is compatible with affiliate software;
the affiliate module converting the order information and/or the contract information to the selected format; and
the agency module downloading the converted order information and/or the converted contract information to the affiliate unit.
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Specification