Techniques for facilitating use of eye tracking data
First Claim
1. A method comprising:
- acquiring data representing eye movements for multiple individuals;
generating result data describing a visual representation of the eye movements for the multiple individuals, wherein the visual representation corresponds to aggregate eye movement data for the multiple individuals; and
promoting the result data to a user-accessible state.
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Abstract
Individual eye tracking data can be used to determine whether an individual has actually looked at a particular region of a visual field. Aggregation of data corresponding to multiple individuals can provide trends and other data useful for designers of graphical representations (e.g., Web pages, advertisements) as well as other items that can be viewed. Representation of the aggregated viewing data, which indicates both regions viewed and regions not viewed, can be accomplished using several different techniques. For example, percentages of the number of viewers that viewed a particular region can be represented as a particular color, or the underlying image being viewed can be blurred based on and acuity gradient and the number of individuals viewing various regions. The various regions represented as viewed can be selected based on the type of viewing activity (e.g., reading, gazing) is associated with a particular region.
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Citations
46 Claims
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1. A method comprising:
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acquiring data representing eye movements for multiple individuals;
generating result data describing a visual representation of the eye movements for the multiple individuals, wherein the visual representation corresponds to aggregate eye movement data for the multiple individuals; and
promoting the result data to a user-accessible state. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. An article comprising an electronically-accessible medium to provide instructions that, when executed, cause one or more electronic systems to:
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acquire data representing eye movements for multiple individuals;
generate result data describing a visual representation of the eye movements for the multiple individuals, wherein the visual representation corresponds to aggregate eye movement data for the multiple individuals; and
promote the result data to a user-accessible state. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method comprising:
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acquiring data representing eye movements for one or more individuals;
generating result data that graphically represents the data representing eye movements for the one or more individuals; and
promoting the result data to a user-accessible state. - View Dependent Claims (30, 31, 32, 33)
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34. An article comprising an electronically-accessible medium to provide instructions that, when executed, cause one or more electronic systems to:
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acquire data representing eye movements for one or more individuals;
generate result data that graphically represents the data representing eye movements for the one or more individuals; and
promot the result data to a user-accessible state. - View Dependent Claims (35, 36, 37, 38)
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39. A method comprising:
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acquiring data representing eye movements for multiple individuals;
generating result data describing a visual representation of the eye movements for the multiple individuals; and
modifying the visual scene based, at least in part, on the result data. - View Dependent Claims (40, 41, 42)
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43. An article comprising an electronically-accessible medium to provide instructions that, when executed, cause one or more electronic systems to:
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acquire data representing eye movements for multiple individuals;
generate result data describing a visual representation of the eye movements for the multiple individuals; and
modify the visual scene based, at least in part, on the result data. - View Dependent Claims (44, 45, 46)
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Specification