Advertising on video event display systems

• US 20040162758A1
• Filed: 02/11/2004
• Published: 08/19/2004
• Est. Priority Date: 09/03/2002
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Willis, Daniel
• Application Number:
  US10/775,246
• Publication Number:
  US 20040162758A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/33 using wide area network [WAN] connections
• CPC Class Codes: A63F 13/48 Starting a game, e.g. activating a game device or waiting for other players to join a multiplayer session
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0262 during computer stand-by mode
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

A method of advertising for use by a Gaming Service Provider providing as set-top box in connection with a wide area network is disclosed. The set-top box functions as a customer gaming console. The method includes the steps of providing an identification from the customer gaming console to a Gaming Service Provider providing an advertisement out of a plurality of advertisements to the customer gaming console, initializing the customer gaming console for playing a game and for displaying the advertisement, playing a game on the customer gaming console, and displaying the advertisement on the customer gaming console, when the game is not being played. Alternatively, the steps of the method are not initialized by the Gaming service provider, but from the gaming console site. Further, certain games played on the gaming console incorporate advertisements into their gaming environments.

Claims

1. A method of advertising for use by a Service Provider comprising the steps of:

receiving an identification from a video event display system,

providing an advertisement from a plurality of advertisements to the video event display system for displaying the advertisement on the video event display system;

providing a video event to be displayed on the video event display system; and

displaying the advertisement on the video event display system while the video event is being displayed on the video event display system.

2. A method of advertising for use by a Service Provider according to claim 1, wherein the advertisement is a static advertisement.

3. A method of advertising for use by a Service Provider according to claim 1, wherein the advertisement is an animated advertisement.

4. A method of advertising for use by a Service Provider according to claim 1, wherein the advertisement is displayed in a designated advertising space, the designated advertising space being selected in connection with the video event being displayed on the video event display system.

5. A method of advertising for use by a Service Provider according to claim 4, wherein the designated advertising space is incorporated into the video event being displayed on the video event display system.

6. A method of advertising for use by a Service Provider according to claim 1, wherein the identification received from the video event display system includes information about the video event to be displayed on the video event display system

7. A method of advertising for use by a Service Provider according to claim 6, wherein the advertisement out of the plurality of advertisements is selected according to specifications provided by the video event to be displayed on the video event display system.

8. A method of advertising for use by a Service Provider according to claim 1, wherein the video event display system comprises either one of set-top box, a gaming console, or a set-top box gaming system.

9. A storage medium having stored therein data, the data for performing the steps of:

receiving an identification from a video event display system by a Service Provider;

providing an advertisement out of a plurality of advertisements to the video event display system for displaying the advertisement on the video event display system;

providing a video event to be displayed to the video event display system; and

displaying the advertisement on the video event display system while the video event is being displayed on the video event display system.

10. A storage medium having stored therein data according to claim 9, wherein the advertisement is a static advertisement.

11. A storage medium having stored therein data according to claim 9, wherein the advertisement is an animated advertisement.

12. A storage medium having stored therein data according to claim 9, wherein the data include data for displaying the advertisement in a designated advertising space, the designated advertising space being selected in connection with the video event being displayed on the video event display system.

13. A storage medium having stored therein data according to claim 12, wherein the designated advertising space is incorporated into the video event being displayed on the video event display system.

14. A storage medium having stored therein data according to claim 9, wherein the identification received from the video event display system includes information about the video event being displayed on the video event display system.

15. A storage medium having stored therein data according to claim 14, wherein the data include data for performing the step of selecting the advertisement out of the plurality of advertisements according to specifications provided by the video event being displayed on the video event display system.

16. A system for advertising for use by a Service Provider comprising the steps of:

means for receiving an identification from a video event display system,

means for providing an advertisement from a plurality of advertisements to the video event display system for displaying the advertisement on the video event display system;

means for providing a video event to be displayed on the video event display system; and

means for displaying the advertisement on the video event display system while the video event is being displayed on the video event display system.