Metadata structure for providing access to EPG features from within broadcast advertisements
First Claim
1. A data structure stored on computer readable media, the data structure comprising:
- one or more data tags, each data tag used to provide information regarding a broadcast advertisement;
one or more electronic program guide action tags, each electronic program guide action tag used to define a valid electronic program guide feature that may be accessed from within the broadcast advertisement;
the data structure operative to provide a link between the broadcast advertisement and an electronic program guide to provide access to electronic program guide features defined by the electronic program guide action tags from within the broadcast advertisement.
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Accused Products
Abstract
A data structure stored on computer readable media is presented comprising one or more data tags, each data tag used to provide information regarding a broadcast advertisement. Also provided are one or more electronic program guide action tags, each electronic program guide action tag used to define a valid electronic program guide feature that may be accessed from within the broadcast advertisement. The data structure is operative to provide a link between the broadcast advertisement and an electronic program guide to provide access to electronic program guide features defined by the electronic program guide action tags from within the broadcast advertisement.
61 Citations
20 Claims
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1. A data structure stored on computer readable media, the data structure comprising:
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one or more data tags, each data tag used to provide information regarding a broadcast advertisement;
one or more electronic program guide action tags, each electronic program guide action tag used to define a valid electronic program guide feature that may be accessed from within the broadcast advertisement;
the data structure operative to provide a link between the broadcast advertisement and an electronic program guide to provide access to electronic program guide features defined by the electronic program guide action tags from within the broadcast advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification