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System for influence network marketing

  • US 20040167814A1
  • Filed: 02/27/2004
  • Published: 08/26/2004
  • Est. Priority Date: 08/31/1999
  • Status: Abandoned Application
First Claim
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1. A method for marketing an innovation to a plurality of members in a target community comprising the steps of:

  • determining an influence network for the plurality of members in the target community;

    identifying opinion leaders from among the members in the influence network;

    presenting the innovation to the opinion leaders; and

    assisting with dispersion of evaluations of the innovation from opinion leaders to the members in the target community by using the influence network.

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