System for influence network marketing
First Claim
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1. A method for marketing an innovation to a plurality of members in a target community comprising the steps of:
- determining an influence network for the plurality of members in the target community;
identifying opinion leaders from among the members in the influence network;
presenting the innovation to the opinion leaders; and
assisting with dispersion of evaluations of the innovation from opinion leaders to the members in the target community by using the influence network.
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Abstract
An innovation is marketed to members in a target community. An influence network is determined for the members in the target community, and the opinion leaders are identified from among the members using the influence network. The innovation is presented to the opinion leaders, and assistance is provided with the dispersion of evaluations of the innovation from opinion leaders to the members in the target community by using the influence network.
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Citations
16 Claims
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1. A method for marketing an innovation to a plurality of members in a target community comprising the steps of:
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determining an influence network for the plurality of members in the target community;
identifying opinion leaders from among the members in the influence network;
presenting the innovation to the opinion leaders; and
assisting with dispersion of evaluations of the innovation from opinion leaders to the members in the target community by using the influence network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for marketing an innovation to a plurality of members in a target community comprising the steps of:
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receiving at least one sociogram for an influence network for the plurality of members in the target community, the influence network comprising at least one technical advice network for members in the target community and a trust and friendship network for members in the target community;
identifying opinion leaders from among the members in at least one of the technical advice networks;
identifying opinion leaders from among the members in the trust and friendship network;
presenting the innovation to the opinion leaders of the technical advice network;
assisting with dispersion of evaluations of the innovation from the opinion leaders of the technical advice network to the members in the target community using the technical advice network and at least one of the sociograms;
assisting with dispersion of evaluations on the innovation from members in the technical advice network to the opinion leaders of the trust and friendship network using the technical advice network, the trust and friendship network, and at least one of the sociograms; and
assisting with dispersion of evaluations of the innovation from the opinion leaders of the trust and friendship network to the members in the target community using the trust and friendship network and at least one of the sociograms. - View Dependent Claims (14, 15, 16)
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Specification