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Serving content-relevant advertisements with client-side device support

  • US 20040167928A1
  • Filed: 08/05/2003
  • Published: 08/26/2004
  • Est. Priority Date: 09/24/2002
  • Status: Active Grant
First Claim
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1. A method for use in an environment including a client device and an ad server, the method comprising:

  • a) accepting document information, sourced from an application on the client device;

    b) determining at least one ad relevant to content of the document using at least the accepted document information; and

    c) sending the at least one ad determined to the client device.

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