Method, system and apparatus for acquiring data from a database

• US 20040172379A1
• Filed: 02/02/2004
• Published: 09/02/2004
• Est. Priority Date: 02/27/2003
• Status: Abandoned Application

• Current Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Original Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Inventors: Dueitt, Stacy L., Stevens, Heather N., Mott, Elyse
• Application Number:
  US10/769,945
• Publication Number:
  US 20040172379A1
• Time in Patent Office: Days
• US Class Current: 707/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A computer program product includes a storage medium, readable by a processing circuit, storing instructions for execution by the processing circuit for: responding to user access information for accessing data at a database, responding to a product identifier relating to the data at the database, and responding to a command for accessing the database for data relating to the product identifier; accessing and retrieving from the database data relating to the product identifier; responding to a command for generating a presentation in one of at least two pre-defined formats; and, displaying the retrieved data in the one of at least two pre-defined formats and in a finished form.

Claims

1. A computer program product, the product having a storage medium, readable by a processing circuit, storing instructions for execution by the processing circuit for:

responding to user access information for accessing data at a database, responding to a product identifier relating to the data at the database, and responding to a command for accessing the database for data relating to the product identifier;

accessing and retrieving from the database, data relating to the product identifier;

responding to a command for generating a presentation in one of at least two pre-defined formats; and

displaying the retrieved data in the one of at least two pre-defined formats and in a finished form.

2. The product of claim 1, wherein the product identifier further comprises a sub-product identifier relating to the identified product.

3. The product of claim 2, wherein the data in the database is at least partially proprietary data.

4. The product of claim 1, wherein the at least two pre-defined formats includes a first format and a second format, the second format being a condensed version of the first format.

5. The product of claim 4, wherein the second format is arranged for black and white reproduction and/or facsimile transmission.

6. The product of claim 1, further comprising instructions for execution by the processing circuit for:

accessing and retrieving a first set of data relating to a first product identifier and displaying the first set of data in the pre-defined format; and

accessing and retrieving a second set of data relating to a second product identifier and displaying the second set of data in the same pre-defined format.

7. The product of claim 3, further comprising instructions for execution by the processing circuit for:

receiving proprietary data from a service provider, the data relating to the product identifier and sub-product identifier; and

storing the data at the database for subsequent access and retrieval.

8. The product of claim 7, wherein:

the product identifier relates to advertising in a particular geographic region; and

the sub-product identifier relates to demographic data, heading data, changing market data, delivery data, distribution data, market resource data, media performance data, advertising data, size and color data, return on investment data, or any combination of data comprising at least one of the foregoing.

9. The product of claim 1, wherein the accessing and retrieving comprises:

accessing and retrieving from the database and via the Internet, data relating to the product identifier.

10. The product of claim 1, wherein the at least two pre-defined formats includes a first format and a third format, the third format being at least a partial subset of the first format.

11. The product of claim 10, wherein the third format further includes data relating to competitive analysis data, possession data, usage data, preference data, or any combination of data comprising at least one of the foregoing.

12. The product of claim 1, wherein the at least two pre-defined formats includes a first format and a fourth format, the fourth format including data unique to facts and characteristics of a particular local market.

13. A method for acquiring data from a database, comprising:

responding to user access information for accessing data at a database, responding to a product identifier relating to the data at the database, and responding to a command for accessing the database for data relating to the product identifier;

accessing and retrieving from the database and via the Internet, data relating to the product identifier;

responding to a command for generating a presentation in one of at least two pre-defined formats; and

displaying the retrieved data in the one of at least two pre-defined formats and in a finished form.

14. The method of claim 13, wherein the product identifier further comprises a sub-product identifier relating to the identified product.

15. The method of claim 14, wherein the data in the database is at least partially proprietary data.

16. The method of claim 13, wherein the at least two pre-defined formats includes a first format and a second format, the second format being a condensed version of the first format.

17. The method of claim 16, wherein the second format is arranged for black and white reproduction and/or facsimile transmission.

18. The method of claim 13, wherein the accessing, retrieving and displaying further comprises:

accessing and retrieving a first set of data relating to a first product identifier and displaying the first set of data in the one of at least two pre-defined formats; and

accessing and retrieving a second set of data relating to a second product identifier and displaying the second set of data in the same one of at least two predefined formats.

19. The method of claim 15, further comprising:

receiving proprietary data from a service provider, the data relating to the product identifier and sub-product identifier; and

storing the data at the database for subsequent access and retrieval.

20. The method of claim 19, wherein:

the product identifier relates to advertising in a particular geographic region; and

the sub-product identifier relates to demographic data, heading data, changing market data, delivery data, distribution data, market resource data, media performance data, advertising data, size and color data, return on investment data, or any combination of data comprising at least one of the foregoing.