System and method for automated tracking and analysis of document usage

• US 20040172389A1
• Filed: 01/27/2004
• Published: 09/02/2004
• Est. Priority Date: 07/27/2001
• Status: Abandoned Application

• Current Assignee: Advertisingcom LLC (Apollo Global Management, Inc.)
• Original Assignee: Advertisingcom LLC (Apollo Global Management, Inc.)
• Inventors: Galai, Yaron, Itzhak, Oded
• Application Number:
  US10/483,997
• Publication Number:
  US 20040172389A1
• Time in Patent Office: Days
• US Class Current: 707/3
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

A system and a method for automatically submitting Web pages to a search engine, which is preferably used for sub-mitting dynamic Web pages, but may optionally be used for any type of Web page. According to the present invention, an embedded object is inserted into the Web page, which causes the URL of that Web page to be automatically sent to a Web server when that Web page is loaded by a Web browser. The Web server can then optionally automatically send the received URLs to the search engine, or alternatively, the autonomous software search program could retrieve the received URLs from the Web server. The embedded object itself is preferably inserted as code which is suitable for execution according to a Web-based protocol, such as by a Web browser and/or Web server, for example. There is also provided a system and a method for converting each URL or other Web page address into a normalized form.

Claims

1. A system for automatically submitting a Web page to a search engine, wherein the Web page features an embedded object, comprising:

(a) a Web server for serving the Web page;

(b) a Web browser for requesting the Web page from said Web server, and for receiving the Web page; and

(c) a submission Web server for receiving at least a URL of the Web page through the embedded object, such that the search engine receives the URI from said submission Web server.

2. The system of claim 1, wherein the embedded object includes a URL for being in communication with said submission Web server, such that said Web browser sends a request to said submission Web server, said request including a URL of the Web page.

3. The system of claim 1, wherein the embedded object actively communicates said URL of the Web page to said submission Web server.

4. The system of claim 1, wherein a single server comprises said submission Web server and said Web server.

5. The system of claim 1, wherein the embedded object comprises HTML code.

6. The system of claim 1, wherein the embedded object comprises an applet.

7. The system of claim 6, wherein the embedded object comprises a scripting code.

8. The system of claim 1, further comprising:

(e) an autonomous software search program for retrieving said URL from said submission Web server and for providing said URL to the search engine.

9. The system of claim 1, wherein said submission Web server retrieves additional information with said URL, said additional information being provided to the search engine with said URL.

10. The system of claim 1, wherein the Web page is a dynamic Web page.

11. The system of any of claims 1-10, wherein said submission Web server normalizes the URL for the Web page for the search engine.

12. The system of claim 11, wherein said normalizing comprises removing at least one redundant parameter from the URL to form a normalized URL.

13. A system for automatically submitting a Web page to a search engine, wherein the Web page features an embedded object, comprising:

(a) a Web server for serving the Web page;

(b) a Web browser for requesting the Web page from said Web server, such that when the Web page is received, the embedded object is activated; and

(c) a submission Web server for receiving at least a URL of the Web page upon activation of the embedded object.

14. The system of claim 13, wherein said submission Web server and said Web server are the same server.

15. The system of claim 13, wherein the embedded object comprises an applet.

16. The system of any of claims 13-15, wherein the embedded object comprises a scripting code.

17. The system of claim 13, further comprising:

(e) an autonomous software search program for retrieving said URL from said submission Web server and for providing said URL to said search engine.

18. The system of claim 13, wherein said submission Web server retrieves additional information with said URL, said additional information being provided to said search enginc with said URL.

19. The system of claim 13, wherein the Web page is a dynamic Web page.

20. The system of any of claims 13-19, wherein at least one of said autonomous software search program, said search engine and said submission Web server normalizes the URL for the Web page.

21. The system of claim 20, wherein said normalizing comprises removing at least one redundant parameter from the URL to form a normalized URL.

22. A method for automatically submitting a Web page to a search engine, the Web page featuring an embedded object, comprising:

requesting the Web page by a Web browser;

upon receipt of the Web page by said Web browser, automatically invoking a request for the embedded object; and

receiving at least the URL of the Web page by said search engine through said request.

23. The method of claim 22, wherein the embedded object invokes said request directly.

24. The method of claim 22, wherein said Web browser transmits said request for the embedded object, said automatically invoking further comprising:

receiving said request by an object server, said request including the URL of the Web page; and

transmitting at least the URL of the Web page by said object server.

25. The method of any of claims 22-24, wherein said receiving further comprises:

normalizing the URL for the Web page for said search engine.

26. The method of claim 25, wherein said normalizing comprises removing at least one redundant parameter from the URL to form a normalized URL.

27. A method for normalizing a URL for a Web page, comprising:

removing at least one redundant parameter from the URL to form a normalized URL.

28. The method of claim 27, wherein all redundant parameters are removed.

29. The method of claim 27 or 28, wherein each redundant parameter is removed by:

removing a parameter from the URL to form a reduced URL;

retrieving a new Web page according to said reduced URL; and

comparing said new Web page and the Web page to determine similarity, such that similarity indicates that said parameter is redundant.

30. The method of claim 29, wherein similarity is determined according to content of said new Web page and the Web page.

31. The method of claim 29 or 30, wherein similarity is determined according to a quantitative comparison, such that if similarity is above a threshold, said parameter is redundant.

32. The method of claim 31, wherein said quantitative comparison is determined by comparing content of said new Web page and the Web page.

33. The method of claim 32, wherein said quantitative comparison is performed by also comparing layout of said new Web page and the Web page.

34. The method of claim 32, wherein said quantitative comparison is determined by only comparing content of said new Web page and the Web page, and wherein content comprises at least one of text and image.

35. The method of claims 27-34, wherein the removal of parameters and the comparison of the content in order to determine redundancy of parameters is done either automatically or manually.

36. The method of any of claims 27-35, wherein the URL, is normalized before the Web page is provided to a search engine.

37. A method for ranking a Web page, comprising:

defining a time period for dynamically ranking Web pages;

detecting a request for the Web page from a Web browser;

determining a frequency of requests per said defined time period; and

ranking the Web page according to said frequency of requests per said defined time period to determine the popularity of the Web page.

38. The method of claim 37, wherein the Web page contains an embedded object for reporting a request to download the Web page by a Web browser.

39. The method of claim 38, wherein said embedded object causes said Web browser to invoke a request according to the HTTP protocol, said request being detected to report said request to download the Web page.

40. The method of claim 37, wherein said frequency of requests per time period is used to determine a weight for ranking the Web page.

41. The method of claim 40, further comprising:

searching a plurality of Web pages to provide search results; and

ranking said plurality of Web pages in said search results according to said weight.

42. The method of claim 41, wherein said plurality of Web pages is ranked according to said weight as a primary ranking parameter.

43. The method of claim 41, wherein said plurality of Web pages is ranked according to said weight as a secondary ranking parameter.

44. The method of claim 40, wherein said weight is adjusted according to a popularity of at least one other Web page in a Web site containing the Web page.

45. The method of claim 44, wherein said weight is adjusted according to at least one of a number of times the Web page is viewed by unique users and unique IP addresses.

46. The method of any of claims 37-45, further comprising:

determining a billing rate for an advertisement with the Web page according to said ranking.

47. The method of claim 46, wherein said advertisement is for displaying at least one of a link to the Web page and the Web page in a list, wherein said list is generated by a search engine performing a search for Web pages.

48. The method of claim 46 or 47, wherein said billing rate is for click through on said advertisement.

49. A method for automatically submitting an URI of a document to a repository, the document featuring an embedded object, the method comprising:

requesting the document by a user application capable of displaying the document;

receiving the document by said user application;

automatically invoking a request for the embedded object when displaying the document by said user application; and

receiving at least the address of the document by the repository through said request.

50. The method of claim 49, wherein the embedded object invokes said request directly.

51. The method of claim 50, wherein the embedded object communicates the address to the repository directly.

52. The method of claim 49, wherein said user application transmits said request for the embedded object, and wherein said automatically invoking further comprises:

receiving said request by an object server, said request including the address of the document; and

transmitting at least the address of the document by said object server to the repository.

53. The method of any of claims 49-52, wherein the document comprises an e-mail message, and wherein automatically invoking said request includes information about a time that said e-mail message has been opened by user application.