Method and system for evaluating performance of a website using a customer segment agent to interact with the website according to a behavior model
First Claim
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1. A method for evaluating performance of a website, comprising:
- interacting with the website using an agent according to a behavior model associated with a customer segment;
gathering website performance data related to the interacting;
comparing the website performance data to a utility function associated with the behavior model; and
assigning a rating to the website based on the comparing.
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Abstract
A method is disclosed for evaluating the performance of a website. An agent with the website and interacts with the website using a behavior model of an example website customer. The agent interacts with the website according to the behavior model and gathers website performance data related to the interaction. The performance data is compared to a utility function for the behavior model. A rating is assigned to the website based on the comparison, and the rating is made available to potential website customers seeking information related to the website'"'"'s performance.
63 Citations
21 Claims
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1. A method for evaluating performance of a website, comprising:
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interacting with the website using an agent according to a behavior model associated with a customer segment;
gathering website performance data related to the interacting;
comparing the website performance data to a utility function associated with the behavior model; and
assigning a rating to the website based on the comparing. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A tangible, computer-readable medium having stored thereon computer-executable instructions for performing a method of evaluating performance of a website using a customer segment agent, wherein the method comprises:
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initiating a session between the customer segment agent and the website;
interacting with the website according to a behavior model associated with a customer segment;
gathering performance data for the website, based on the interacting;
comparing the performance data to a utility function associated with the customer segment; and
assigning a rating to the website based on the comparing. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computer system for evaluating performance of a website, comprising:
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a data mining system that accesses customer data for customers of the website, wherein the data mining system identifies customer segments and creates a behavior model and a utility function for each of the customer segments; and
a customer segment agent that receives the behavior models and the utility functions from the data mining system, wherein the customer segment agent interacts with the website according to the behavior models, collects performance data for the website for each of the behavior models, and compares the performance data to the utility functions to create a rating for the website for each of the customer segments. - View Dependent Claims (17, 18, 19, 20, 21)
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Specification