Personalized and geographical based advertisement for streaming media formats

• US 20040176999A1
• Filed: 03/05/2003
• Published: 09/09/2004
• Est. Priority Date: 03/05/2003
• Status: Abandoned Application

• Current Assignee: Delphi Technologies, Inc. (BorgWarner Incorporated)
• Original Assignee: Delphi Technologies, Inc. (BorgWarner Incorporated)
• Inventors: Bolduc, Timothy D., Welk, Douglas L., Estese, Keenan A.
• Application Number:
  US10/382,014
• Publication Number:
  US 20040176999A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 20/106 Receiver-side switching
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/51 of receiving stations
• CPC Class Codes: H04H 60/52 of users
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41422 located in transportation means, e.g. personal vehicle arrangements specially adapted for transportation systems in broadcast systems H04H20/62
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/8113 comprising music, e.g. song in MP3 format
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

A system and method for providing customized content to an end user, performs the steps of determining a location of an end user, determining an identity of an end user and providing content to the end user, which is based on the location and identity of the end user.

Claims

1. A method for providing customized content to an end user, comprising the steps of:

determining an identity of an end user;

determining a location of an end user; and

providing content to the end user, wherein the content is based on the identity and location of the end user.

2. The method of claim 1, wherein the step of determining the location of the end user includes the steps of:

determining a geographical location of the end user; and

determining a directional heading of the end user.

3. The method of claim 1, wherein the step of determining the identity of the end user includes the steps of:

receiving an identification (ID) code from a transmitted signal, wherein the ID code corresponds to a single end user;

matching the received ID code with a stored user profile associated with the single end user; and

matching the received ID code with stored preferences associated with the single end user.

4. The method of claim 1, wherein the content is an advertisement.

5. The method of claim 4, wherein the advertisement is provided by a client computer system associated with the end user.

6. The method of claim 4, wherein the advertisement is provided by a server computer system that is in communication with a client computer system associated with the end user.

7. A method for providing customized content to an end user, comprising the steps of:

determining a location of an end user; and

providing content to the end user, wherein the content is based on the location of the end user.

8. The method of claim 7, further including the step of:

determining an identity of an end user, wherein the content is also based on the identity of the end user;

9. The method of claim 7, wherein the step of determining the location of the end user includes the steps of:

determining a geographical location of the end user; and

determining a directional heading of the end user.

10. The method of claim 8, wherein the step of determining the identity of the end user includes the steps of:

receiving an identification (ID) code from a transmitted signal, wherein the ID code corresponds to a single end user;

matching the received ID code with a stored user profile associated with the single end user; and

matching the received ID code with stored preferences associated with the single end user.

11. The method of claim 8, wherein the content is an advertisement.

12. The method of claim 11, wherein the advertisement is provided by a client computer system associated with the end user.

13. The method of claim 11, wherein the advertisement is provided by a server computer system that is in communication with a client computer system associated with the end user.

14. A system for providing customized content to an end user, comprising:

a client computer system, including;

a memory subsystem for storing data;

a transceiver;

a geo-location subsystem; and

a client processor coupled to the memory subsystem, the transceiver and the geo-location subsystem, the client processor executing client code, which causes the client processor to perform the steps of;

determining a location of an end user as provided by the geo-location subsystem; and

providing content to the end user, wherein the content is based on the location of the end user.

15. The system of claim 14, further including:

a server computer system, the server computer system including a server processor executing server code, which causes the server computer system to perform the step of;

determining an identity of an end user from a transmitted signal received from the client computer system, wherein the content is also based on the identity of the end user.

16. The system of claim 14, wherein the step of determining the location of the end user includes the steps of:

determining a geographical location of the end user; and

determining a directional heading of the end user.

17. The system of claim 15, wherein the step of determining the identity of the end user includes the steps of:

receiving an identification (ID) code from the transmitted signal, wherein the ID code corresponds to a single end user;

matching the received ID code with a stored user profile associated with the single end user; and

matching the received ID code with stored preferences associated with the single end user.

18. The system of claim 14, wherein the content is an advertisement.

19. The system of claim 18, wherein the advertisement is provided by the client computer system associated with the end user.

20. The system of claim 18, wherein the advertisement is provided by the server computer system that is in communication with a client computer system associated with the end user.

21. The system of claim 14, wherein the client computer system is implemented within an automobile.