Marketing network

• US 20040181448A1
• Filed: 03/14/2003
• Published: 09/16/2004
• Est. Priority Date: 03/14/2003
• Status: Abandoned Application

• Current Assignee: Michael Kogan, Paul Hartsman, Yury Lukach
• Original Assignee: Michael Kogan, Paul Hartsman, Yury Lukach
• Inventors: Kogan, Michael, Lukach, Yury, Hartsman, Paul
• Application Number:
  US10/387,447
• Publication Number:
  US 20040181448A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system, apparatus and method for providing a marketing network. A server is operable to communicate a set of marketing messages received from a marketing entity to a set of clients via a communications medium for display via the client. The clients can either be a software application, a computing device or any other client that is operable to receive messages from the server and present them visually to a user of the client. The messages are received by the clients and are presented in at least a portion of a display region associated with the client. Where the client includes an input interface, the client can be operable to communicate feedback information to the server.

Claims

1. A marketing network system, comprising:

a server having storage means for storing at least one marketing message, at least one processor operable to generate at least one data transmission from said at least one marketing message, from a marketing entity, and a server network interface connected to a communications network and operable to transmit said at least one data transmission across said communications network; and

at least one client having a client network interface connected to said communications network, processing means and a display interface for displaying a graphical user interface (GUI), said at least one client providing a first set of functionality operable to display output information via said GUI, and a second set of functionality operable to receive said at least one data transmission from said server via said network interface, generate said at least one marketing message from said at least one data transmission and present said at least one marketing message to said user via at least a portion of said GUI.

2. The marketing network system of claim 1, wherein said marketing entity is a public company.

3. The marketing network system of claim 1, wherein said server is operable to selectively transmit said at least one marketing message to said client based on at least one message rule.

4. The marketing network system of claim 1, wherein at least one of said at least one message rule is at least partially based on a quota.

5. The marketing network system of claim 4, wherein said quota is at least partially based on the number of said messages transmitted to said client.

6. The marketing network system of claim 4, wherein said quota is at least partially based on the number of said messages transmitted to all of said clients.

7. The marketing network system of claim 3, wherein at least one of said at least one message rule is at least partially based on at least one pre-selected time period.

8. The marketing network system of claim 3, wherein at least one of said at least one message rule is at least partially based on the geographic location of said user.

9. The marketing network system of claim 3, wherein said server is operable to maintain a profile for said user of said client, wherein at least one of said at least one message rule is at least partially based on said profile, and wherein said profile is at least partially comprised of personal data provided by said user.

10. The marketing network system of claim 1, wherein said client is a software application.

11. The marketing network system of claim 10, wherein said software application is freeware.

12. The marketing network system of claim 1, wherein said client is a computing device.

13. The marketing network system of claim 1, wherein said server is operable to detect a communication limitation of said client network interface and said communications network and selectively adjust at least one of said at least one marketing message before generation of said at least one data communication.

14. The marketing network system of claim 1, wherein said server is operable to detect a display limitation associated with at least one of said GUI and said display interface of said client and selectively adjust at least one of said at least one marketing message before generation of said at least one data communication.

15. The marketing network system of claim 1, wherein said client additionally has an input interface and said at least one marketing message allows said user to provide feedback to said server via said client network interface, and wherein said server is operable to receive and record said feedback received from said client and selectively transmit said messages at least partially based on said feedback.

16. The marketing network system of claim 1, wherein said at least a portion of said GUI is a variable portion of said GUI.

17. The marketing network system of claim 16, wherein said variable portion of said GUI is controlled by said server.

18. A software client for providing a marketing network, comprising:

a graphical user interface (GUI) for presentation on a display associated with a computing device upon which said software client is executed, said GUI having a first display region and a second display region;

a first set of functionality being presented via said first display region of said GUI;

a network interface operable to receive data communications containing at least one marketing message from a marketing entity via a communications network connected to said computing device; and

a second set of functionality operable to receive said data communications, generate said at least one marketing message from said data communications and present said at least one marketing message in said second display region of said GUI.

19. The software client for providing a marketing network as claimed in claim 18, wherein said software client is freeware.

20. The software client for providing a marketing network as claimed in claim 18, additionally comprising:

an input interface operable to allow a user of said software client to interact with said second set of functionality, and

wherein at least one of said at least one marketing message allows said user to provide feedback via said network interface.

21. The software client for providing a marketing network as claimed in claim 18, wherein said second display region is a variable portion of said GUI.

22. The software client for providing a marketing network of claim 21, wherein said variable portion of said GUI is controlled by at least one of said at least one marketing message.

23. A server for operating a marketing network, comprising:

a central processing unit (CPU), a data storage device for exchanging non-volatile data with said CPU, random access memory (RAM) for exchanging volatile data with said CPU, and a network interface for sending and receiving data communications;

said network interface operable to receive at least one marketing message from at least one marketing entity;

said CPU and RAM operable to store said marketing messages in a message database; and

said CPU being operable to retrieve said at least one marketing message associated with one of said marketing entities from said database and transmit said at least one marketing message associated with one of said marketing entities via said network interface to at least one client associated with said one of said marketing entities.

24. The server for operating a marketing network of claim 23, wherein said network interface is operable to receive a set of rules associated with said at least one marketing message, wherein said CPU is operable to store said set of rules in said message database, wherein said CPU is operable to analyze said set of rules associated with said at least one marketing message, and wherein said CPU is operable to selectively direct said network interface to transmit said at least one marketing message to said at least one client associated with said one of said marketing entities based on said set of rules.

25. The server for operating a marketing network of claim 23, wherein said CPU is operable to receive client information associated with each of said at least one client via said network interface and is operable to store said client information in said database.

26. The server for operating a marketing network of claim 25, wherein said client information is at least partially comprised of personal data provided by a user of said client.

27. The server for operating a marketing network of claim 23, wherein said CPU is operable to receive feedback via said network interface from said at least one client, and wherein said CPU is operable to record said feedback received from said at least one client in said database.

28. The server for operating a marketing network of claim 23, wherein said CPU is operable to maintain client statistics in said database and generate a statistical report from said client statistics.

29. A method for providing a marketing network, comprising the steps of:

distributing a client having a display interface for displaying a graphical user interface (GUI), a network interface connected to a communications network and operable to receive data communications, and a processing means, said client providing a first set of functionality operable to display output information via said display interface and a second set of functionality operable to receive said data communications from said network interface, process said data communications via said processing means and present messages contained in said data communications via at least a portion of said GUI;

receiving at least one message from a marketing entity; and

communicating said data communications containing said messages from a marketing entity across said communications network to said client for presentation via said display interface.

30. The method for providing a marketing network of claim 29, wherein provision of said first set of functionality to said user is subsidized by said marketing entity providing said messages to said user via said second set of functionality.

31. The method for providing a marketing network of claim 29, additionally comprising, before said communicating step, the steps of:

receiving at least one rule associated with said messages; and

determining whether said client is to receive said messages based on said at least one rule.

32. The method for providing a marketing network of claim 31, wherein said at least one rule is at least partially based on a quota.

33. The method for providing a marketing network of claim 32, wherein said quota relates to the number of said messages transmitted to said client.

34. The method for providing a marketing network of claim 31, wherein said at least one rule is at least partially based on at least one pre-selected time period.

35. The method for providing a marketing network of claim 31, wherein said at least one rule is at least partially based on the geographic location of said client.

36. The method for providing a marketing network of claim 31, wherein said step of determining is at least partially comprised of comparing said at least one rule with a profile maintained for said client.

37. The method for providing a marketing network of claim 35, wherein said profile is at least partially comprised of personal data provided by said user.

38. The method for providing a marketing network of claim 29, wherein said client is a software client.

39. The method of providing a marketing network of claim 29, wherein said client is a computing device.

40. The method of providing a marketing network of claim 29, further comprising, before said communicating step, the steps of:

detecting a communication limitation of said network interface and said communications network; and

selectively adjusting said message for said communication limitation.

41. The method of providing a marketing network of claim 29, further comprising, before said communicating step, the steps of:

detecting a display limitation associated with at least one of said GUI and said display interface of said client; and

selectively adjusting said message for said display limitation.

42. The method of providing a marketing network of claim 29, wherein said client additionally has an input interface and at least one of said at least one message allows said user to provide feedback to said marketing entity via said network interface, and wherein said method further comprises, after said communicating step, the steps of:

receiving and recording said feedback from said user; and

selectively transmitting said data messages at least partially based on said feedback.