Marketing network
First Claim
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1. A marketing network system, comprising:
- a server having storage means for storing at least one marketing message, at least one processor operable to generate at least one data transmission from said at least one marketing message, from a marketing entity, and a server network interface connected to a communications network and operable to transmit said at least one data transmission across said communications network; and
at least one client having a client network interface connected to said communications network, processing means and a display interface for displaying a graphical user interface (GUI), said at least one client providing a first set of functionality operable to display output information via said GUI, and a second set of functionality operable to receive said at least one data transmission from said server via said network interface, generate said at least one marketing message from said at least one data transmission and present said at least one marketing message to said user via at least a portion of said GUI.
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Abstract
A system, apparatus and method for providing a marketing network. A server is operable to communicate a set of marketing messages received from a marketing entity to a set of clients via a communications medium for display via the client. The clients can either be a software application, a computing device or any other client that is operable to receive messages from the server and present them visually to a user of the client. The messages are received by the clients and are presented in at least a portion of a display region associated with the client. Where the client includes an input interface, the client can be operable to communicate feedback information to the server.
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Citations
42 Claims
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1. A marketing network system, comprising:
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a server having storage means for storing at least one marketing message, at least one processor operable to generate at least one data transmission from said at least one marketing message, from a marketing entity, and a server network interface connected to a communications network and operable to transmit said at least one data transmission across said communications network; and
at least one client having a client network interface connected to said communications network, processing means and a display interface for displaying a graphical user interface (GUI), said at least one client providing a first set of functionality operable to display output information via said GUI, and a second set of functionality operable to receive said at least one data transmission from said server via said network interface, generate said at least one marketing message from said at least one data transmission and present said at least one marketing message to said user via at least a portion of said GUI. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A software client for providing a marketing network, comprising:
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a graphical user interface (GUI) for presentation on a display associated with a computing device upon which said software client is executed, said GUI having a first display region and a second display region;
a first set of functionality being presented via said first display region of said GUI;
a network interface operable to receive data communications containing at least one marketing message from a marketing entity via a communications network connected to said computing device; and
a second set of functionality operable to receive said data communications, generate said at least one marketing message from said data communications and present said at least one marketing message in said second display region of said GUI. - View Dependent Claims (19, 20, 21, 22)
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23. A server for operating a marketing network, comprising:
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a central processing unit (CPU), a data storage device for exchanging non-volatile data with said CPU, random access memory (RAM) for exchanging volatile data with said CPU, and a network interface for sending and receiving data communications;
said network interface operable to receive at least one marketing message from at least one marketing entity;
said CPU and RAM operable to store said marketing messages in a message database; and
said CPU being operable to retrieve said at least one marketing message associated with one of said marketing entities from said database and transmit said at least one marketing message associated with one of said marketing entities via said network interface to at least one client associated with said one of said marketing entities. - View Dependent Claims (24, 25, 26, 27, 28)
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29. A method for providing a marketing network, comprising the steps of:
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distributing a client having a display interface for displaying a graphical user interface (GUI), a network interface connected to a communications network and operable to receive data communications, and a processing means, said client providing a first set of functionality operable to display output information via said display interface and a second set of functionality operable to receive said data communications from said network interface, process said data communications via said processing means and present messages contained in said data communications via at least a portion of said GUI;
receiving at least one message from a marketing entity; and
communicating said data communications containing said messages from a marketing entity across said communications network to said client for presentation via said display interface. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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Specification